UNOVE
UNOVE is a South Korean hair and body care brand known for its protein-rich hair treatments, ampoule shampoo, and silk oil essence.
Last updated September 29, 2026
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Overview
UNOVE (Korean: 어노브) is a South Korean beauty brand specializing in hair and body care. The brand's official online store, unoveofficial.com, presents a product range that includes treatments and hair packs, essences and oils, shampoos, styling products, fragrances, hand and body care, goods, and gift sets. UNOVE positions itself around the concept of "unreal softness" (비현실적 부드러움) and elegant, sensorial fragrance, aiming to help customers create their own atmosphere. Its best-selling items include the "Jipchak" hair pack (집착 헤어팩), a protein ampoule shampoo, and a silk oil essence. The brand has also expanded into fragrance with an eau de parfum and a hair perfume, and into body care with a glow body lotion and glow hand cream. A notable collaboration is the Powerpuff Girls edition. UNOVE operates a global shipping program, allowing customers in many countries to purchase directly. The company behind the brand is based in Seoul, South Korea, with its representative director listed as Kwon Gyu-seok (권규석). The brand's online store is hosted by Cafe24. UNOVE continues to launch new products, such as the Frizz Calming conditioner and the Glow body lotion, indicating an active product development pipeline.
History
UNOVE is a South Korean beauty brand that has established itself in the hair care category with a focus on treatments and shampoos. The brand's official online store, unoveofficial.com, serves as its primary direct-to-consumer channel, offering a range of hair, body, and fragrance products. The brand's identity is built around the concept of "unreal softness" and elegant fragrance, as reflected in its marketing and product names. Key product launches include the Jipchak Hair Pack, Protein Ampoule Shampoo, and Silk Oil Essence, which are highlighted as bestsellers. UNOVE has expanded its portfolio to include fragrances such as an eau de parfum and hair perfume, as well as body care items like the Glow Body Lotion and Glow Hand Cream. The brand has also engaged in collaborations, notably a Powerpuff Girls edition. The company operates from Seoul, South Korea, and offers international shipping to numerous countries. The brand continues to introduce new products, such as the Frizz Calming Conditioner, indicating ongoing innovation and market expansion.
Products and positioning
Premium hair and body care with a focus on softness and sensorial fragrance.
Jipchak Hair Pack
A highly nourishing hair pack for softness.
Protein Ampoule Shampoo
A shampoo with protein ampoule for different softness.
Silk Oil Essence
A non-sticky, high-nutrition silk oil essence.
Frizz Calming Conditioner
A conditioner for smooth, sleek hair.
Glow Body Lotion
A high-moisture body lotion for healthy, glowing skin.
Glow Hand Cream
A hand cream with silky softness and sensorial fragrance.
Eau de Parfum
A fragrance for your own elegant presence.
Hair Perfume
A hair perfume with lingering softness.
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