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College of International and Public Relations Prague

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A Czech private higher-education institution focused on international relations, diplomacy, public administration, and public relations.

Last updated November 4, 2026

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Overview

The College of International and Public Relations Prague is a private Czech higher-education institution based in Prague. Its Czech name is Vysoká škola mezinárodních a veřejných vztahů Praha. The institution concentrates on subjects linking international affairs, diplomacy, public administration, European studies, media communication, and public relations. Although commonly described in English as the University of International and Public Relations Prague, the authoritative Wikipedia subject is the College of International and Public Relations Prague. The institution traces its origins to 1999, when it was established as the School of International and Public Relations Prague Ltd. Before developing its present higher-education profile, the organization operated a broader vocational and professional-education structure. Its earlier network included six secondary branches and two higher vocational branches offering specializations related to business economics and management, hotel management, banking, personnel management, diplomatic service, and public relations. This background gave the institution a practical orientation alongside its academic programs. The college’s principal degree offering is organized around international relations and public-facing professional fields. Its bachelor-level programs include International Relations and Diplomacy, with a possible profile in diplomacy and public administration, and Public Relations. At master’s level, the institution has offered European Studies and Public Administration and International and Diplomatic Studies. These programs connect political science and international affairs with public-sector administration, diplomatic practice, communication, and professional relations management. The institution also maintains or has maintained specialized research, information, and professional-development units. The Prague Center for Strategic Studies functions as a non-governmental and non-profit research institution associated with the college and focuses on international relations, political systems, power, and globally significant political organization. The Institute of Diplomacy and Foreign Business addresses diplomatic relations, foreign business, export promotion, international projects, and the relationship between academic research and public administration. A Center of Scientific Information concerning the Commonwealth of Independent States and its regions has focused on political, economic, and security relations in Central and Eastern Europe, especially the Russian Federation. Professional and applied communication education has also formed part of the institution’s activities. In 2000, the school and the Association of Czech Advertising Agencies established the Czech Institute of Advertising and Marketing Communication. The institute was intended to provide practical courses for employees of public-relations agencies and companies, extending the college’s role beyond conventional degree education. The college expanded its cross-border educational activities in 2008 by establishing an Education and Consulting Institute in Bratislava, Slovakia. This institute provides educational and consulting activity for students and other participants in Slovakia. The Bratislava presence represents the institution’s principal documented international extension. The institution has been associated with academics and public figures from international relations, political science, diplomacy, law, media theory, and public administration. Notable associated figures cited in reference material include former diplomats, a former Czech foreign minister, researchers in international-relations history, and scholars of political science and communication. Because available reference material does not establish a complete current governance roster, individual academic associations should not automatically be interpreted as current executive positions. Today, the college is best characterized as a specialized private Czech higher-education provider with a professional orientation. Its brand occupies an intersection between university study, vocational adult education, diplomatic and international-relations training, public administration, and communication practice. Publicly available reference material does not provide reliable information on enrollment, revenue, ownership structure, accreditation details by program, or current leadership beyond selected historical academic affiliations.

History

The institution began in 1999 as the School of International and Public Relations Prague Ltd. Its initial development included secondary and higher vocational education, with branches and specializations covering business and manufacturing management, hotel management, banking, personnel management, diplomatic service, and public relations. This early structure indicates that the organization developed from a practical and professionally oriented education provider rather than beginning solely as a conventional research university. During its expansion, the institution broadened its academic and professional scope to include international relations, diplomacy, public administration, European studies, political science, communication, and public relations. It subsequently operated as the College of International and Public Relations Prague, known in Czech as Vysoká škola mezinárodních a veřejných vztahů Praha. Its degree portfolio came to include two bachelor programs and three master programs. The bachelor programs covered International Relations and Diplomacy and Public Relations, while the master-level offer included European Studies and Public Administration and International and Diplomatic Studies. In 2000, the school joined with the Association of Czech Advertising Agencies to establish the Czech Institute of Advertising and Marketing Communication. The institute was designed to offer applied courses for employees of public-relations agencies and companies. This initiative reinforced the institution’s relationship with the professional communication sector and distinguished its activities from degree education alone. The college also developed research and information units. The Prague Center for Strategic Studies was established as a non-governmental, non-profit research institution connected with the college. Its work addresses international relations, political systems, power, and political organization at global scale. The Institute of Diplomacy and Foreign Business focuses on diplomatic relations, foreign business, export promotion, international projects, and the transfer of research findings to public administration and professional organizations. Another specialist unit, the Center of Scientific Information of the CIS States and their Regions, has worked with information and analysis concerning political, economic, and security relations in Central and Eastern Europe, with particular attention to the Russian Federation. In 2008, the institution established an Education and Consulting Institute in Bratislava, Slovakia. The Bratislava institute extended the college’s educational and consulting activity beyond the Czech Republic and provided a Slovak base for students and other participants. The college’s academic network has included specialists in international-relations history, comparative religion, law, political science, mass-media theory, media communication, moderation, diplomacy, and foreign policy. The reference material names figures including Zdeněk Veselý, Zuzana Lehmannová, Pavel Šturma, Judita Štouračová, Miroslav Polreich, Vladimír Prorok, Oskar Krejčí, Jiří Dienstbier, Pavel Zářecký, Jiří Bystřický, Jana Andresíková, and Felix Černoch. Several were former diplomats, government officials, or public figures as well as academics. The available sources do not establish a complete chronology of institutional renamings, governance changes, program launches, accreditation decisions, enrollment, or ownership. Accordingly, the documented history is strongest for the institution’s founding, professional-education development, establishment of specialist institutes, and expansion to Bratislava.

  • 2008

    Bratislava education and consulting institute established

    [1]

    The institution established an Education and Consulting Institute in Bratislava, extending its educational activity into Slovakia.

  • 2000

    Advertising and marketing communication institute established

    [1]

    The school and the Association of Czech Advertising Agencies established the Czech Institute of Advertising and Marketing Communication to provide practical courses for public-relations and company employees.

  • 1999

    Institution founded

    [1]

    The organization was founded as the School of International and Public Relations Prague Ltd., initially developing secondary and higher vocational education with multiple professional specializations.

Products and positioning

A specialized private higher-education institution combining international relations, diplomacy, public administration, public relations, and practice-oriented professional training.

  • Bachelor's degree program

    International Relations and Diplomacy

    A bachelor-level program centered on international relations and diplomatic practice. The program may be profiled toward diplomacy and public administration, linking the study of international affairs with the operation of public institutions and the professional requirements of diplomatic service.

  • Bachelor's degree program

    Public Relations

    A bachelor-level program focused on public relations and communication. It reflects the institution’s broader connection with professional communication education, including applied training for public-relations agencies and corporate practitioners.

  • Master's degree program

    European Studies and Public Administration

    A master’s program combining European studies with public administration. Its subject area connects European political and institutional developments with the management and operation of public-sector bodies.

  • Master's degree program

    International and Diplomatic Studies

    A master’s program addressing international affairs and diplomacy. It is aligned with the college’s emphasis on diplomatic relations, international political analysis, foreign business, and preparation for internationally oriented professional roles.

  • International education and consulting unit · 2008

    Education and Consulting Institute in Bratislava

    A Bratislava-based institute established to provide educational and consulting activity in Slovakia. It represents the college’s documented cross-border extension and supports access to its educational activities outside the Czech Republic.

Brand decisions

  • 2008

    Cross-border expansion to SlovakiaStrategy

    Background

    The college pursued an international extension of its educational and consulting activities.

    Action taken

    It established an Education and Consulting Institute in Bratislava.

    Aftermath

    The institution gained a documented educational presence in Slovakia, although the available sources do not quantify its enrollment or financial impact.

  • 2000

    Expansion into professional advertising and marketing communication trainingStrategy

    Background

    The institution sought to connect its public-relations education with the working communication sector.

    Action taken

    It partnered with the Association of Czech Advertising Agencies to establish the Czech Institute of Advertising and Marketing Communication, intended to organize practical courses for agency and company employees.

    Aftermath

    The initiative broadened the institution’s role from degree and vocational education into continuing professional development for communication practitioners.

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