United Media Services
Egyptian media company owning more than 40 companies across visual, audio, print and electronic media, drama production, advertising and sports rights services.
Last updated September 16, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
United Media Services (UMS) is an Egyptian media company. According to its official website, it is one of the largest media entities in the entire Arab region and owns more than 40 leading companies across various media fields, spanning visual media, audio media, print media, electronic media, drama production, advertising, direct and indirect advertising services, and sports rights services and marketing. The company states it was founded in May 2016. Its stated mission is to revive Egypt's rich cultural and media heritage by offering a media entertainment experience, while supporting economic growth and developing local talent and industries; its stated vision is to maintain its leading position in the entertainment and media industry and to develop standards for media entertainment experiences. The chairman of its board of directors is Seif El-Waziry (سيف الوزيري).
History
United Media Services states that it was founded in May 2016. According to its official website, it succeeded in becoming the largest media institution in the Arab world in record time by providing purposeful media with an influential message suited to all tastes, becoming a strong integrated media system. The company describes itself as owning more than 40 leading companies across various media fields, including visual media, audio media, print media, electronic media, drama production, advertising, direct and indirect advertising services, and sports rights services and marketing. Its stated mission is to revive Egypt's rich cultural and media heritage through a media entertainment experience, while driving economic growth for the country and the region by delivering exceptional value to its shareholders and supporting the development of local talent and industries. Its stated vision is to maintain its leading position in the entertainment and media industry, always transcending boundaries by working through advanced technologies, developing innovative storytelling, and adhering to social responsibility and good governance. The board of directors of United Media Services announced the appointment of Seif El-Waziry as chairman of the company; the official website also identifies him as chairman of the board of directors, noting that he began his career in sports marketing before becoming CEO of Sela, one of the companies that previously sponsored Al Ahly Club, and later chaired the board of Presentation, where he played a pivotal role in developing the sports rights and marketing market and concluded numerous sponsorship and broadcasting agreements, in addition to managing and organizing many sports events and media production; he also chaired the board of the National Company for Sports Investment (Stadiums).
Products and positioning
One of the largest media entities in the entire Arab region, owning more than 40 leading companies across media fields.
Product categories. Visual media · Audio media · Print media · Electronic media · Drama production · Advertising · Direct and indirect advertising services · Sports rights services and marketing
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/united-media-services · Editorial policy · How profiles are compiled