United Labels AG

United Labels AG is a German company based in Münster that specializes in the licensing, design, production and distribution of comic and entertainment merchandise. It describes itself as one of Europe's leading brand specialists, acting as an intermediary between rights holders — major media and entertainment companies and individual artists — and retailers. The company's first brand licence was for the Peanuts in 1991, and it has since built a portfolio of more than 30 brands and around 150 characters, ranging from comic stars and children's heroes to rock musicians and social-media personalities. Its product range covers clothing, plush toys, stationery, bags, gift items, and bathroom and household accessories, with roughly 4,500 articles in its assortment. United Labels sells more than 40 million media and entertainment articles annually together with its partners, through physical retail, e-commerce, influencer and blogger merchandise, and concert, tour and event merchandising. Its brand partners have included Walt Disney, Warner Bros., Time Warner, Paramount, 20th Century Fox and Super RTL, and its licensed properties have included the Peanuts, Hello Kitty, Batman, Looney Tunes, The Simpsons, SpongeBob SquarePants, Angel Cat Sugar and High School Musical. The company operates from its headquarters in Münster and has locations in Belgium, France, the United Kingdom, Italy, Spain and Hong Kong, as well as its own shops at five European locations. Through its subsidiary Elfen Service GmbH it runs the online shop Elfen.de, which sells both its own comic merchandise and third-party comic and film merchandise. United Labels AG is a publicly listed company.

United Labels AG is a Münster-based company that builds its business on licensing comic and entertainment brands and turning them into consumer products. According to its own account, its first brand licence was for the Peanuts in 1991. From that starting point the company grew into a licensing and merchandising specialist that today holds contracts for more than 30 brands and around 150 characters. Its portfolio has spanned classic comic and cartoon properties such as Snoopy and the Peanuts, Hello Kitty, Batman, Looney Tunes, The Simpsons, SpongeBob SquarePants, Angel Cat Sugar and High School Musical, as well as newer brands from YouTube, Instagram and other digital platforms. The company has worked with many of the world's major media and entertainment companies — including Walt Disney, Warner Bros., Time Warner, Paramount, 20th Century Fox and Super RTL — as well as individual artists such as cartoonist Ralf Ruthe, whose brands it has taken under contract to support professional self-marketing. United Labels handles the entire value chain for its partners: rights management, purchasing and production, product-line development and design, and logistics. Its assortment comprises roughly 4,500 articles across clothing, plush, stationery, bags, gift items and bathroom and household accessories. Together with its partners it sells more than 40 million media and entertainment articles per year through stationary retail, e-commerce, influencer and blogger merchandise, and concert, tour and event merchandising. The company is headquartered in Münster and has locations in Belgium, France, the United Kingdom, Italy, Spain and Hong Kong, and it operates its own shops at five European locations. Through its subsidiary Elfen Service GmbH it runs the online shop Elfen.de, which sells both its own comic merchandise and third-party comic and film merchandise. United Labels AG is publicly listed.

• 1991

  United Labels acquires its first brand licence, for the Peanuts.

• Company grows to hold contracts for more than 30 brands and around 150 characters.

• United Labels operates locations in Belgium, France, the United Kingdom, Italy, Spain and Hong Kong, plus its own shops at five European locations.

• Subsidiary Elfen Service GmbH runs the online shop Elfen.de.

One of Europe's leading licensing and merchandising specialists, managing brands between rights holders and retail across physical stores, e-commerce and event merchandising.

• Comic and entertainment merchandise

  Around 4,500 articles including clothing, plush, stationery, bags, gift items and bathroom and household accessories.

• Elfen.de online shop

  Online shop operated by subsidiary Elfen Service GmbH, selling own comic merchandise and third-party comic and film merchandise.

1. 1United Labels - United Labels AGunitedlabels.com
2. 2Über uns - United Labels AGunitedlabels.com
3. 3United Labelswikidata.org
4. 4United Labelsde.wikipedia.org