United Electronics Company
United Electronics Company is the Saudi company behind the eXtra brand, a major multi-channel consumer electronics and home appliance retailer in the Gulf region.
Last updated October 15, 2026
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Overview
United Electronics Company is a Saudi company whose brand eXtra is one of the largest specialized retailers of consumer electronics and home appliances in the Gulf region. Founded in 2003, eXtra opened its first showroom in Riyadh and has since grown into a multi-channel retailer serving millions of customers through showrooms, digital platforms, and value-added services. It offers a wide range of technology, communications, entertainment, home, and personal care products, and provides services such as installation, extended warranty, protection, and maintenance, including Apple authorized service.
History
United Electronics Company is a Saudi company. Its brand eXtra was founded in 2003, when it opened its first showroom in Riyadh, starting a new concept for selling electronics and home appliances in the Kingdom. In 2005, eXtra launched value-added services to enhance the customer experience through installation and other services. Over more than two decades, eXtra has been at the forefront of retail innovation in the region, growing from its first showroom into one of the most prominent multi-channel retailers, serving millions of customers through an integrated network of showrooms, digital platforms, and value-added services.
Products and positioning
A trusted destination offering world-famous brands, specialized expertise, distinguished services, and innovative solutions to simplify and improve daily life.
Product categories. Mobile phones · Home appliances · Televisions · Laptop computers · Personal care devices
Recent events
- Unconfirmed
United Electronics Corporation installs new automated pumice surface preparation line[6]
Reported:
United Electronics Corporation has installed a new automated pumice surface preparation line, as reported by I-Connect007.
Sources6 sources
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