Unique Fire Holdings Berhad
Malaysian fire protection company that designs, manufactures and distributes fire suppression systems, extinguishers and equipment under its own brands.
Last updated September 27, 2026
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Overview
Unique Fire Holdings Berhad is a Malaysian fire protection company headquartered in Kota Kemuning, Shah Alam, Selangor. It designs, manufactures, assembles and distributes a broad range of fire protection products, including fire extinguishers, fire suppression systems, fire hoses, hydrants and related accessories. The group markets its own brands — notably Commander and Yama fire hoses — alongside products from partner manufacturers, and it positions itself as a one-stop provider of fire safety solutions for residential, commercial and industrial customers. The company traces its origins to 1975, when its founders began operating in the fire-fighting industry, and it was formally established as a business in 1997. Over the following decades it evolved from a distributor into a manufacturer. In 2000 it assembled its own brand of fire hoses; in 2003 it changed its name from UBE to Unique Fire Industry Sdn Bhd and registered the Commander and Yama trademarks. It obtained its first SIRIM certification for hand portable CO2 fire extinguishers in 2005, achieved ISO 9001:2000 certification in 2006, and began manufacturing dry chemical fire extinguishers in 2009. The company relocated to its current premises in Kota Kemuning, Shah Alam in 2013 and expanded into export markets, beginning with Vietnam in 2011. Unique Fire Holdings Berhad is listed on the Main Market of Bursa Malaysia under the stock name UNIQUE and stock code 0257, in the Industrial Products & Services sector. Its board includes founder and Managing Director Liew Sen Hoi, Independent Non-Executive Chairperson Selma Enolil Binti Mustapha Khalil, Executive Directors Dato’ Liew Kang Leong (Marcus), Liew Kang Yee (Ryan) and Liew Kang Chin (Roy), and Independent Non-Executive Directors Ir. Tee Kiam Hong, Olivia Lim and Andrea Huong Jia Mei. The group operates an ISO-certified, award-winning fire equipment business and continues to supply major infrastructure projects, including fire suppression systems and equipment for underground Mass Rapid Transit (MRT) Line 1 stations in Malaysia.
History
Unique Fire Holdings Berhad traces its roots to 1975, when its founders began working in the fire-fighting industry. The business was formally established in 1997, initially operating as a distributor of fire protection products. In 2000, the company assembled its own brand of fire hoses, marking its first step into own-brand manufacturing. In 2003, it changed its name from UBE to Unique Fire Industry Sdn Bhd (UFI) and registered the trademarks for its Commander and Yama fire hose brands. The mid-2000s were a period of certification and capability building. In 2005, UFI obtained its first SIRIM certification for 2 kg and 5 kg hand portable CO2 fire extinguishers and began assembling hand portable CO2 fire extinguishers and CO2 fire suppression systems. In 2006, it achieved ISO 9001:2000 quality management system certification and expanded its distribution business by becoming the authorised distributor for The Viking Corporation (Far East) Pte Ltd. Between 2007 and 2009, the company invested in manufacturing. It commenced and completed construction of a facility on the 31/47 property and relocated its assembly operations from Bandar Kinrara, Puchong to the new premises in 2008. In 2009, it obtained SIRIM certification for 1 kg, 2 kg, 4 kg, 6 kg and 9 kg hand portable dry chemical fire extinguishers and commenced manufacturing those extinguishers at the 31/47 property, completing its manufacturing line. From 2010 to 2012, UFI expanded its distribution and export footprint. It became an authorised distributor of Chang Der Fire Protection Corporation in 2010 and exported its products to Vietnam in 2011, its first export destination. In 2013, the company relocated its operations to its current premises in Kota Kemuning, Shah Alam. In the 2016–2018 period, the group achieved further certifications and secured major project references. It obtained UL certification for its Unique227 HFC fire suppression systems in 2016 and received a purchase order to supply fire suppression systems and equipment for seven underground Mass Rapid Transit (MRT) Line 1 stations in 2016. It also conformed to UL product requirements during this period. Unique Fire Holdings Berhad is now listed on the Main Market of Bursa Malaysia under the stock name UNIQUE and stock code 0257, in the Industrial Products & Services sector. The group describes itself as an ISO-certified, multiple award-winning fire equipment company with more than 25 years of operating experience in the fire protection industry, having evolved from a distributor to a manufacturer of fire protection systems, equipment and accessories. It continues to market its own brands and distribute partner products, serving customers in Malaysia and export markets.
- 2016
UL certification for Unique227 HFC fire suppression systems; purchase order to supply fire suppression systems and equipment for 7 underground MRT Line 1 stations.
- 2013
Relocated operations to current premises at Kota Kemuning, Shah Alam.
- 2011
Exported products to Vietnam, the first export destination.
- 2010
Became authorised distributor of Chang Der Fire Protection Corporation.
- 2009
SIRIM certification for 1 kg, 2 kg, 4 kg, 6 kg and 9 kg hand portable dry chemical fire extinguishers; commenced manufacturing these extinguishers.
- 2008
Completed construction of facility on 31/47 property and relocated assembly operations from Bandar Kinrara, Puchong.
- 2006
ISO 9001:2000 quality management system certification; became authorised distributor for The Viking Corporation (Far East) Pte Ltd.
- 2005
First SIRIM certification for 2 kg and 5 kg hand portable CO2 fire extinguishers; began assembling hand portable CO2 fire extinguishers and CO2 fire suppression systems.
- 2003
Changed name from UBE to Unique Fire Industry Sdn Bhd and registered Commander and Yama trademarks for fire hoses.
- 2000
Assembled own brand of fire hoses.
Products and positioning
ISO-certified, multiple award-winning fire equipment company positioning itself as a preferred brand for protecting lives and properties, offering a range of quality fire protection products, solutions and services.
1 kg Dry Powder Fire Extinguisher
2 kg Dry Powder Fire Extinguisher
2 kg Portable Carbon Dioxide Fire Extinguisher
2-Way Fire Hydrant with Landing Valve
25 kg Trolley Type Dry Powder Fire Extinguisher
4 kg Dry Powder Fire Extinguisher
45kg Seamless Cylinder with Carbon Dioxide Gas
45L Trolley Type Foam Fire Extinguisher
5 kg Portable Carbon Dioxide Fire Extinguisher
Unique Suppression System
Carbon Dioxide Fire Extinguishing System
Recent events
AID receives UFI exhibition certification[6]
Reported:
The Shanghai International Exhibition for Senior Care, Assistive Products and Rehabilitation Medicine (AID) passed UFI international exhibition certification at a UFI administrative meeting in France.
Sources6 sources
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