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Unigross

Retailer / private label

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Unigross is an Italian company with over 150 stores, representing the first chain of shops in Italy dedicated to home textiles and underwear for her and him.

Last updated September 2, 2026

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Overview

Unigross is an Italian company that, with over 150 points of sale, represents the first chain of shops in Italy dedicated to home textiles and underwear for her and him. Born from the entrepreneurial vision of its founder Giuseppe Massullo, with over 40 years of history, it offers its customers important Italian fashion brands in underwear and home textiles, guaranteeing the best quality-price ratio on all products in store. Unigross has grown from an Italian reality specialized in home textiles and underwear to a recognizable presence throughout the national territory, and its experience continues online.

History

Unigross is an Italian company that, with over 150 points of sale, represents the first chain of shops in Italy dedicated to home textiles and underwear for her and him. Born from the entrepreneurial vision of its founder Giuseppe Massullo, with over 40 years of history, it offers its clients important Italian fashion brands in underwear and home textiles and is able to guarantee the best quality-price ratio on all products in store. Unigross has understood and responded to the needs of the modern family, building a strong and direct relationship with them. From the most well-known brands (e.g., Lovable, Playtex, Cotonella, and many others) to Italian brands exclusive to Unigross, always with particular attention to quality and durability of the product. Unigross has grown over time from an Italian reality specialized in home textiles and underwear to a recognizable presence throughout the national territory. Its evolution is described in steps: origins as an Italian project dedicated to the home, linen, and underwear with an accessible and concrete offer; the network grows as the format consolidates and expansion of points of sale begins; a national presence reaching over 150 stores in Italy; and from store to online, continuing the experience online.

Products and positioning

Product categories. home textiles · underwear · sleepwear · bedroom textiles · kitchen textiles · bath textiles

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