UNIFIED Music Group
An independently owned Australian music company spanning recorded music, artist management, merchandise, touring, festivals, and artist services.
Last updated August 22, 2026
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Overview
UNIFIED Music Group, stylised as UNIFIED, is an independently owned Australian music company founded in 2011. Rather than operating solely as a conventional record label, it has developed a multi-division structure covering recorded music, music distribution, artist services, artist management, merchandise, touring, and live events. Its activities are associated with offices or operating locations in Melbourne, Sydney, Los Angeles, New York, Nashville, Toronto, and, during an earlier period, London. The group's recorded-music activities include the UNFD label and a publishing service established in collaboration with Mushroom Publishing. Its wider label network has included ONETWO, NLV Records, Exist. Recordings, THAA Records, and Domestic La La. These labels were distributed globally through the group's Community Music service from at least 2018. Community Music was formally launched as a distribution and artist-services branch in 2021, with releases connected to artists including Pete Murray, Ocean Alley, Maddy Jane, and LANKS. In 2024, the distribution operation was reported to be expanding through a A$10 million investment by Comerford. UNIFIED also operates in artist representation. Its management activities have included artists such as Vance Joy, Violent Soho, and The Amity Affliction. This places the company across several parts of the artist lifecycle: developing and managing talent, releasing and distributing recordings, providing merchandise infrastructure, and supporting touring and festivals. Merchandise is handled through the Merchandise Services division. UNIFIED founded the 24Hundred merchandise store in 2013 and has also collaborated with Australian labels and businesses on stores or related ventures including STL Tones, The Music Vault, and The Vinyl Store. The business therefore combines direct-to-consumer commerce with services for artists and music companies. Its live-entertainment portfolio includes UNIFY—A Heavy Music Gathering, a heavy-music festival launched in 2015 in Tarwin Lower, Victoria, and The Hills Are Alive. UNIFIED Presents, a touring company created in 2016 with Live Nation Australia, supported tours by acts including Bring Me the Horizon, Architects, A Day To Remember, Enter Shikari, Northlane, and In Hearts Wake. The company also joined Live Nation and Secret Sounds in promoting Australia's first Download Festival, held in Melbourne in March 2018. UNIFIED has additionally pursued industry-development initiatives. In 2016 it launched the UNIFIED Grant, offering five grants of $5,000 to young people seeking careers in music-industry roles outside performing, including photography, production, videography, web development, graphic design, journalism, application development, and data analysis. In 2023, the company said that the future of UNIFY was not certain, indicating uncertainty around that festival property rather than documenting the end of the wider group. Overall, UNIFIED is best understood as an integrated independent music company whose activities extend from recordings and publishing to artist services, commerce, management, touring, and festivals.
History
UNIFIED Music Group was established in Australia in 2011 as an independent music company. Its development followed a diversification model in which recorded music was combined with management, publishing, merchandise, touring, and live events. The company operates across multiple international locations, including Melbourne, Sydney, Los Angeles, New York, Nashville, and Toronto; it also opened a London office in 2015. The recorded-music side of the business has been anchored by UNFD and complemented by a group of associated labels. By March 2018, the label network included UNFD, ONETWO, NLV Records, Exist. Recordings, THAA Records, and Domestic La La, with global distribution handled through Community Music. UNIFIED also formed a publishing service with Mushroom Publishing in 2011, extending its involvement beyond the release of recordings into rights and publishing activity. UNIFIED expanded its commerce operations in 2013 by founding 24Hundred, a merchandise store. Its Merchandise Services division subsequently operated merchandise businesses independently and in cooperation with Australian labels and other music businesses. Related collaborations included STL Tones, The Music Vault, and The Vinyl Store. The company entered festival and touring promotion more visibly during the middle of the 2010s. UNIFY—A Heavy Music Gathering began in 2015 at Tarwin Lower and focused on heavy music. Its 2018 edition included Parkway Drive, Architects, and The Amity Affliction. In the same year that it opened its London office, UNIFIED created UNIFY Presents with Live Nation Australia. The touring partnership supported Australian tours for acts such as Bring Me the Horizon, Architects, A Day To Remember, Enter Shikari, Northlane, and In Hearts Wake. UNIFIED also participated with Live Nation and Secret Sounds in promoting the first Australian edition of Download Festival. The event took place in Melbourne in March 2018 and featured artists including Korn, Prophets of Rage, Limp Bizkit, Mastodon, NOFX, and Good Charlotte. The company continued developing industry infrastructure through the UNIFIED Grant, launched in 2016. The program offered five $5,000 grants to people seeking non-performing careers in areas such as photography, production, video, web development, graphic design, journalism, application development, and data analysis. In 2021, UNIFIED launched Community Music as a dedicated distribution and artist-services branch. Its catalogue and service activity included work with Pete Murray, Ocean Alley, Maddy Jane, LANKS, and other artists. The distribution operation was reported to have received a A$10 million investment from Comerford in 2024. In 2023, UNIFIED stated that the future of its UNIFY festival was uncertain. The available reference material does not establish whether the festival subsequently resumed or permanently ended. The wider company remains described as an active independent music group.
- 2024
Community Music receives reported investment
[1]The distribution service is reported to expand through a A$10 million investment by Comerford.
- 2023
Uncertainty over UNIFY's future
[1]UNIFIED says that the future of the UNIFY festival is not certain.
- 2021
Community Music launches as a distribution division
[1]UNIFIED establishes Community Music as a music-distribution and artist-services branch.
- 2018
Expanded label distribution and Australian Download Festival
[1]Several UNIFIED-associated labels are distributed globally through Community Music, while the company helps promote Australia's first Download Festival in Melbourne.
- 2016
UNIFY Presents and the UNIFIED Grant launch
[1]UNIFIED forms UNIFY Presents with Live Nation Australia and introduces a grant program for emerging non-performing music-industry workers.
- 2015
UNIFY and London operations begin
[1]UNIFY—A Heavy Music Gathering launches in Tarwin Lower, and UNIFIED opens a London office.
- 2013
24Hundred is founded
[1]UNIFIED launches 24Hundred as a merchandise store, later making merchandise a distinct business division.
- 2011
UNIFIED Music Group is founded
[1]An independently owned Australian music company is established, with recorded music and publishing among its early activities.
Products and positioning
An independent, artist-centered music platform integrating labels, distribution, management, merchandise, touring, festivals, and related services.
Record label
UNFD
UNFD is UNIFIED's principal identified record-label operation and is associated with the group's roots in independent music. It sits within a broader label and distribution system that has also included ONETWO, NLV Records, Exist. Recordings, THAA Records, and Domestic La La. The available reference material does not provide a complete catalogue or current roster.
Music distribution and artist services · 2021
Community Music
Community Music is UNIFIED's distribution and artist-services branch. It was launched in 2021 and supports releases from artists including Pete Murray, Ocean Alley, Maddy Jane, and LANKS. The service also distributed several UNIFIED-associated labels globally, and its operations were reported to be expanding following a A$10 million Comerford investment announced in 2024.
Music merchandise retailer and services business · 2013
24Hundred
24Hundred is a merchandise store founded by UNIFIED in 2013. It forms part of the company's Merchandise Services activities, which operate merchandise businesses independently and in collaboration with Australian labels and other music-related companies.
Music festival · 2015
UNIFY—A Heavy Music Gathering
UNIFY is a heavy-music festival launched in 2015 at Tarwin Lower, Australia. Its 2018 edition featured Parkway Drive, Architects, and The Amity Affliction. In 2023, UNIFIED stated that the festival's future was uncertain; the available material does not establish its subsequent status.
Touring and live-event promotion · 2016
UNIFY Presents
UNIFY Presents was launched in 2016 as a touring company formed with Live Nation Australia. Reported tours under the banner included Bring Me the Horizon's 2016–2017 tour, Architects' 2017 tour, A Day To Remember's Bad Vibes Tour, Enter Shikari's Redshift Tour, and the Northlane and In Hearts Wake Equinox Tour.
Music-industry development program · 2016
UNIFIED Grant
The UNIFIED Grant was introduced in 2016 to support young people seeking careers in music-industry fields other than performing. The program consisted of five grants worth $5,000 each and targeted roles such as photography, production, videography, web development, graphic design, journalism, application development, and data analysis.
Marketing campaigns
- 2018Australian Download Festival promotion
Australia
UNIFIED joined Live Nation and Secret Sounds to promote the first Australian edition of Download Festival in Melbourne.
Outcome. The festival took place in March 2018 with a lineup including Korn, Prophets of Rage, Limp Bizkit, Mastodon, NOFX, and Good Charlotte.
- 2016UNIFIED Grant
Australia
UNIFIED created five $5,000 grants for emerging people pursuing non-performing careers in the music industry.
Outcome. The available material describes the program's purpose and grant structure but does not document its later continuation or total recipients.
Brand decisions
2024
Expansion investment in Community MusicStrategyBackground
UNIFIED's distribution and artist-services operation was positioned for further expansion.
Action taken
Comerford was reported to have invested A$10 million in the distribution service.
Aftermath
The available material does not specify the investment's ownership structure, deployment schedule, or measured business results.
Reported investment. A$10 million investment (2024)
2021
Launch of Community MusicStrategyBackground
UNIFIED sought to expand beyond label operations into structured music distribution and artist services.
Action taken
The company launched Community Music as a dedicated distribution and artist-services branch.
Aftermath
The service supported releases by artists including Pete Murray, Ocean Alley, Maddy Jane, and LANKS, and was later reported to be expanding through Comerford investment.
Recent events
- 2024
Comerford investment expands Community Music[1]
Other
Community Music's distribution operation was reported to be expanding through a A$10 million investment by Comerford.
- 2023
UNIFY festival future becomes uncertain[1]
Other
UNIFIED announced that the future of the UNIFY festival was not certain.
- 2021
UNIFIED launches Community Music[1]
Other · Product launch
The company established Community Music as a distribution and artist-services division supporting releases by artists including Pete Murray, Ocean Alley, Maddy Jane, and LANKS.
- 2016
UNIFIED launches the UNIFIED Grant[1]
Other
UNIFIED introduced a grant program offering five $5,000 awards to emerging workers seeking careers in non-performing music-industry roles.
Sources1 sources
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