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Uncle Maddio's Pizza Joint

Uncle Maddio's Pizza Joint is an Atlanta-founded fast-casual restaurant chain specializing in customizable pizzas, salads, and sandwiches.

Last updated August 31, 2026

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Overview

Uncle Maddio's Pizza Joint is a United States fast-casual restaurant brand built around made-to-order pizzas and related casual dining items. The first restaurant opened in Atlanta, Georgia, in 2009. Its format centers on customer customization, with pizza supplemented by salads and sandwiches, placing the brand within the quick-service and fast-casual segment rather than the traditional full-service restaurant market. The business was designed for franchising and expanded beyond its Atlanta origin through franchised locations. The brand was founded by Matt Andrew, who had previously been a founder and president of Moe's Southwest Grill, a Tex-Mex restaurant chain. That background informed Uncle Maddio's development as a standardized, franchise-oriented concept. The chain's public description identifies Atlanta as its headquarters and reports a network of nearly 40 franchised units across several U.S. states. Markets mentioned include Georgia, Florida, Colorado, Alabama, Arkansas, South Carolina, North Carolina, North Dakota, and Tennessee, with additional locations announced in Maryland, Iowa, Louisiana, Mississippi, Montana, and New Jersey. Uncle Maddio's menu identity is based on pizza as the core offering, complemented by salads and sandwiches. Its positioning is therefore convenience-led and customization-oriented, appealing to customers seeking a relatively quick meal with more choice than a fixed-menu pizza outlet. The available reference material does not establish a single flagship menu item, a national advertising platform, or a distinctive product sub-brand. The brand's corporate history includes a significant financial event. On April 13, 2019, Integrity Brands, identified as the parent company of the Uncle Maddio's brand name, filed for bankruptcy. The available material does not specify the bankruptcy chapter, the subsequent restructuring or liquidation process, the number of restaurants affected, or the brand's present operating status. It also does not provide a confirmed current owner, current executive team, official website, or verified post-bankruptcy store count. Accordingly, the brand's current status should be treated as uncertain rather than definitively active or defunct.

History

Uncle Maddio's Pizza Joint began in Atlanta, Georgia, where its first restaurant opened in 2009. The concept was established by Matt Andrew, an entrepreneur with prior experience in franchised restaurants as a founder and former president of Moe's Southwest Grill. Uncle Maddio's adopted a fast-casual model centered on pizza, with salads and sandwiches included in its broader menu. Rather than operating only as a local Atlanta restaurant, the company pursued franchising as its principal growth mechanism. Public descriptions of the chain report nearly 40 franchised units across Georgia, Florida, Colorado, Alabama, Arkansas, South Carolina, North Carolina, North Dakota, and Tennessee. Additional expansion had been announced for Maryland, Iowa, Louisiana, Mississippi, Montana, and New Jersey. These reports indicate that the brand sought a multi-state presence, although the available material does not provide a complete store-opening chronology or confirm how many announced locations ultimately opened. The brand's operating proposition was a relatively quick and customizable meal built around pizza, supported by other casual dining choices. This placed Uncle Maddio's among fast-casual pizza chains that use standardized restaurant operations and franchising to extend a regional concept across multiple markets. The available sources do not document detailed menu evolution, major advertising campaigns, product innovations, or international expansion. A major corporate event occurred in 2019. On April 13 of that year, Integrity Brands, described as the parent company of the Uncle Maddio's brand name, filed for bankruptcy. The available reference material does not identify the bankruptcy chapter, provide financial figures, describe the outcome of the case, or explain whether all franchised locations continued operating. It also does not establish a confirmed present-day owner or operating footprint. As a result, the brand's post-2019 trajectory and current status remain unresolved in the supplied sources.

  • 2019

    Parent company files for bankruptcy

    [1]

    Integrity Brands, identified as the parent company of the Uncle Maddio's brand name, filed for bankruptcy on April 13, 2019.

  • 2009

    First restaurant opens in Atlanta

    [1]

    The first Uncle Maddio's Pizza Joint location opened in Atlanta, Georgia, establishing the brand's fast-casual pizza concept.

Products and positioning

A customizable, franchise-oriented fast-casual pizza concept offering pizzas alongside salads and sandwiches.

  • Pizza · 2009

    Customizable pizzas

    Pizza is the brand's central offering and the foundation of its fast-casual restaurant format. The available reference describes the chain as serving pizzas but does not specify individual recipes, sizes, toppings, crust types, or named signature products.

  • Salad

    Salads

    Salads are part of Uncle Maddio's menu alongside its pizza offerings, broadening the concept beyond a single-category pizza restaurant. Detailed ingredients, recipes, and product names are not identified in the available sources.

  • Sandwich

    Sandwiches

    Sandwiches are another menu category associated with the chain. They complement the pizza-centered format and provide an alternative meal option, but the supplied sources do not document specific varieties or launch dates.

Brand decisions

  • 2019

    Integrity Brands bankruptcy filingOther

    Background

    The parent company associated with the Uncle Maddio's brand name filed for bankruptcy during a period when the chain had been described as operating a multi-state franchised restaurant network.

    Action taken

    Integrity Brands filed for bankruptcy on April 13, 2019.

    Aftermath

    The supplied reference does not establish the legal outcome, the effect on franchisees, or whether the Uncle Maddio's brand continued operating afterward.

Sources1 sources

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