Uncle M Music

Uncle M Music (often shortened to Uncle M) is a German independent music agency founded in the winter of 2011 by Mirko Gläser, a veteran label manager who had spent a decade at SideOneDummy Records. Based in Nordfriesland after relocating from Münster in 2018, the company operates as a hybrid: it is simultaneously a record label, a music publisher, an artist management firm, a booking agency, and a marketing consultancy. Its releases and promotional work target the German-speaking DACH market (Germany, Austria, Switzerland), with a clear focus on punk, hardcore, emo, and alternative rock. As a label, Uncle M has released more than 130 albums and EPs since 2011, working with acts such as Shoreline, Friends Don't Lie, Kind Kaputt, Lifespark, Backstabbed, Waves Like Walls, Vaele, Sperling, King Nugget Gang, Lumbematz, Attic Stories, Flieder, and Nachtkinder. The company also runs the publishing arm Oh Lumiere Publishing, founded in 2016, which represents over 100 songwriters across genres. In addition, Uncle M provides management, booking, PR, and marketing services, and its founder is a frequent lecturer on music marketing for institutions including the Verband für Popkultur in Bayern e.V., the Landesmusikrat Schleswig-Holstein, pop-rlp, and LAG Rock Niedersachsen. Mirko Gläser's background includes PR, marketing, and label management roles for international labels such as SideOneDummy Records, End Hits Records, Rise Records, UNFD, and Pure Noise Records. Through these positions he contributed to the careers of bands including The Gaslight Anthem, Flogging Molly, Gogol Bordello, Silverstein, Donots, Counterparts, Boysetsfire, Parkway Drive, Hot Water Music, and Itchy, and supported artist development for Blackout Problems, Hi! Spencer, and Kochkraft Durch KMA. His work has been recognized multiple times with Impala Awards. Uncle M also has a track record in brand consulting, having realized projects for Titus, Vans (Warped Tour), Eastpak (Antidote Tour), Levi's, Atticus, and The Revival Tour. Uncle M remains a privately held, independent company owned by its founder. It continues to announce new releases, tours, and campaigns, with projects planned for 2027. The agency positions itself as a modern music marketing partner with a "vintage heart," using data pragmatically while emphasizing the artistic value of its roster.

Uncle M Music was founded in the winter of 2011 by Mirko Gläser, following his ten-year tenure as a label manager at SideOneDummy Records. The company initially established its headquarters in Münster, Germany, and quickly became active as an independent label, promoter, booking agency, and management firm for punk, hardcore, and alternative rock acts. Its early operations focused on the German-speaking DACH market, where it built a reputation for supporting both emerging and established artists. In 2016, Gläser expanded the company's scope by founding Oh Lumiere Publishing, a music publishing arm that now represents over 100 songwriters across various genres. This move complemented Uncle M's existing label and management services, allowing the company to offer a more comprehensive suite of services to artists. By 2018, Uncle M had relocated its headquarters from Münster to Nordfriesland, reflecting a shift in its operational base while maintaining its DACH market focus. Throughout its history, Uncle M has released more than 130 albums and EPs since 2011, working with a diverse roster that includes Shoreline, Friends Don't Lie, Kind Kaputt, Lifespark, Backstabbed, Waves Like Walls, Vaele, Sperling, King Nugget Gang, Lumbematz, Attic Stories, Flieder, and Nachtkinder. The company has also been involved in brand consulting and marketing projects for major brands such as Titus, Vans (Warped Tour), Eastpak (Antidote Tour), Levi's, Atticus, and The Revival Tour. Gläser's work in the music industry, including his roles at SideOneDummy Records, End Hits Records, Rise Records, UNFD, and Pure Noise Records, has been recognized with multiple Impala Awards. As of the latest available information, Uncle M continues to operate as an independent, privately owned agency, with projects planned for 2027.

• 2018

  Headquarters relocated from Münster to Nordfriesland.

• 2016

  Oh Lumiere Publishing founded as the company's music publishing arm.

• 2011

  Uncle M Music founded by Mirko Gläser in winter.

Hybrid independent music agency offering label, publishing, management, booking, and marketing services with a focus on punk, hardcore, and alternative rock in the DACH market.

• Label releases (albums and EPs)

  Over 130 albums and EPs released since 2011 for punk, hardcore, and alternative rock artists.

• Oh Lumiere Publishing

  Music publishing division founded in 2016, representing over 100 songwriters across genres.

• Artist management and booking

  Management and booking services for artists on the roster.

• Marketing and PR consulting

  Marketing and PR services for artists and brands, including workshops and seminars.

1. 1UNCLE M official websiteuncle-m.com
2. 2About Uncle M and Mirko Gläseruncle-m.com
3. 3Uncle M Music on Wikidatawikidata.org
4. 4Uncle M Music on German Wikipediade.wikipedia.org