Uludağ Gazoz
Uludağ Gazoz is a Turkish carbonated lemonade brand produced by Erbak-Uludağ İçecek A.Ş. in Bursa.
Last updated August 31, 2026
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Overview
Uludağ Gazoz is a Turkish soft-drink brand associated with Bursa and produced by Erbak-Uludağ İçecek A.Ş. The brand traces its origins to the development of its classic carbonated lemonade in 1930. Its name refers to Mount Uludağ, the prominent mountain near Bursa whose water sources were historically used in the drink's production. The brand is part of Turkey's traditional gazoz category: sweetened, carbonated lemonade-style beverages that occupy a distinct place in Turkish food and drink culture. The original product is lemon-flavoured and is commonly known simply as Uludağ Gazoz or Uludağ. The portfolio also includes Uludağ Gazoz Orange, an orange-flavoured variant. The products are positioned around a combination of long heritage, recognizable Turkish identity, fruit-oriented soft-drink flavours, and an association with the natural landscape of Uludağ. The word “gazoz” is used in Turkish for carbonated sweetened lemonade and is related linguistically to terms referring to gaseous or carbonated drinks. Uludağ Gazoz developed from a regional Turkish product into a brand with an international presence. By 2018, its drinks were reported to be exported to more than 30 countries, extending the brand beyond the domestic Turkish market while retaining its Turkish naming and cultural identity. Its international availability reflects the broader export activity of its manufacturer, but the brand remains especially identified with Turkey and Bursa. The brand's history is notable for continuity rather than a series of publicly documented corporate transformations. The available reference material identifies the 1930 development of the classic drink, the later extension into an orange flavour, and the expansion of exports as the principal milestones. Detailed information about the founder, current executives, ownership structure beyond the manufacturing company, advertising campaigns, financial performance, and recent corporate decisions is not established in the supplied sources.
History
Uludağ Gazoz originated in Bursa, Turkey, and its brand history is dated to 1930, when the classic version of the drink was developed. The product belongs to the Turkish gazoz tradition, a category of sweetened carbonated lemonade that became established as a recognizable form of soft drink in Turkey. Unlike a generic international soda label, Uludağ Gazoz's identity is closely tied to place: its name comes from Mount Uludağ, located near Bursa, and the drink was historically made using water from the mountain's sources. The association with Uludağ gave the product a geographic and natural identity while also helping distinguish it within Turkey's soft-drink market. The original recipe and brand presentation centered on lemon flavour. Over time, the manufacturer broadened the range with Uludağ Gazoz Orange, providing an orange-flavoured alternative while preserving the core brand name and category positioning. Uludağ Gazoz is produced by Erbak-Uludağ İçecek A.Ş., a beverage manufacturer based in Bursa. Publicly available reference material identifies the manufacturer and the principal product milestones but does not provide a complete account of the company's founding ownership, management succession, or all changes in manufacturing and distribution. The brand's historical significance rests primarily on its longevity and its connection to Turkish beverage culture. The brand later expanded beyond Turkey through exports. In 2018, Uludağ's drinks were reported to be sold in more than 30 countries. This international distribution gave the brand a wider consumer reach, including markets where Turkish products and diaspora communities support demand for nationally distinctive beverages. Despite this expansion, Uludağ Gazoz continues to be identified primarily as a Turkish product from Bursa rather than as a globally standardized multinational soft-drink brand. The available sources do not document major scandals, lawsuits, acquisitions, executive changes, large-scale campaigns, or product recalls involving Uludağ Gazoz. They also do not establish a current website, listed-company status, founder, or detailed ownership beyond the brand's relationship with Erbak-Uludağ İçecek A.Ş.
- 2018
Exports exceed 30 countries
[1]Uludağ's drinks were reported to be exported to more than 30 countries, marking the brand's established international distribution presence.
- 1930
Development of the classic Uludağ Gazoz
[1]The classic lemon-flavoured Uludağ Gazoz was developed, establishing the brand's documented historical starting point.
Introduction of Uludağ Gazoz Orange
[1]The manufacturer expanded the range beyond the original lemon flavour with an orange-flavoured variant marketed as Uludağ Gazoz Orange.
Products and positioning
A heritage Turkish gazoz brand combining a long-running lemon soft drink tradition with Bursa and Mount Uludağ associations, regional identity, and selected international distribution.
Carbonated lemon soft drink · 1930
Uludağ Gazoz
The original and best-known Uludağ product is a sweetened, carbonated lemon-flavoured soft drink in the Turkish gazoz tradition. Its identity is linked to Bursa and Mount Uludağ, whose water sources were historically associated with production. The drink functions as the brand's core heritage offering and is commonly referred to simply as Uludağ or Uludağ Gazoz.
Carbonated orange soft drink
Uludağ Gazoz Orange
Uludağ Gazoz Orange is the brand's orange-flavoured extension. It broadens the portfolio from the original lemon profile while retaining the Uludağ brand identity and its positioning within the Turkish carbonated gazoz category.
Sources1 sources
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