UGREEN

Product brand

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Chinese consumer electronics brand specializing in connectivity, charging, power, and digital-accessory products.

Last updated October 12, 2026

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Overview

UGREEN is a Chinese consumer electronics brand established in 2012 by Zhang Qingsen and based in Shenzhen, Guangdong. The brand is associated with Ugreen Group Ltd and developed around practical hardware for connecting, powering, and extending consumer electronic devices. Its best-known product areas include USB cables, AC adapters, chargers, wireless charging products, hubs, docking stations, and other mobile and computer accessories. UGREEN's portfolio is centered on the interfaces and power systems that connect smartphones, computers, tablets, peripherals, and household electronics, rather than on the manufacture of the primary devices themselves. The brand's early identity was built around USB hardware and related connectivity products. Cables and adapters remain central to its range, while the portfolio has expanded into charging equipment, mobile accessories, audio products, and computer peripherals. This expansion reflects the increasing overlap between mobile-device accessories, home-office equipment, and personal computing infrastructure: a single product family may serve laptops, phones, tablets, displays, storage devices, or gaming and entertainment setups. UGREEN therefore operates across several adjacent accessory categories while retaining a common emphasis on compatibility, compact design, and everyday utility. UGREEN is also associated with higher-power charging products, including gallium-nitride charger lines, as well as USB-C hubs and docking equipment used to add ports or connect displays and peripherals to modern computers. These categories have become especially relevant as manufacturers have reduced the number of built-in ports on laptops and mobile devices and as USB-C has become more widely adopted. The brand's positioning is generally that of an accessible, quality-focused consumer electronics accessories provider rather than a luxury or specialist industrial-electronics brand. The company sells in China and international markets through online and retail channels. Its global offering is supported by the broad use of standardized interfaces such as USB, HDMI, and related connectivity formats. In 2024, UGREEN entered the network-attached storage category with its first series of NAS devices, marking a move beyond relatively compact accessories into more substantial home and personal data-storage hardware. This expansion places the brand closer to the broader consumer computing and home-server market while extending its existing focus on connectivity and digital-device infrastructure. UGREEN is listed in China under ticker 301308.SZ according to the supplied company identification. Detailed financial performance, executive records, and a fuller chronology are not established by the available reference material and are therefore not stated here.

History

UGREEN was established in 2012 by Zhang Qingsen in Shenzhen, Guangdong, China. The brand developed as a consumer electronics accessories business with a focus on USB-related hardware, including cables and AC adapters. These products address the basic connection and power requirements of computers, mobile devices, and other consumer electronics. Over time, UGREEN broadened its range beyond basic cables and adapters. Its product categories came to include chargers, wireless charging equipment, mobile accessories, audio products, USB hubs, and docking stations. This expansion followed the wider convergence of mobile computing and peripheral connectivity. As laptops and other devices increasingly relied on USB-C and offered fewer built-in ports, hubs and docks became important tools for connecting displays, storage, input devices, and other peripherals. UGREEN's charging products similarly expanded from conventional adapters toward higher-power and gallium-nitride-based designs. The brand operates from Shenzhen and serves both the Chinese market and international markets. Its products are associated with standardized connectivity and charging formats, enabling them to serve a wide range of third-party devices rather than being limited to one hardware ecosystem. This compatibility-led model has allowed UGREEN to maintain a broad portfolio across mobile, computing, home-office, and personal entertainment use cases. In 2024, UGREEN launched its first series of network-attached storage devices. The move represented a notable category expansion: NAS products are more substantial computing and data-management systems than the cables, adapters, and compact accessories that formed the brand's earlier core. The launch connected UGREEN's existing expertise in consumer device infrastructure with home and personal data storage. Available reference material does not provide a complete account of later product development, corporate management, financial results, or additional major milestones.

2024
First network-attached storage series launched
[1]Ugreenen.wikipedia.org
UGREEN launched its first series of network-attached storage devices, extending the brand into personal and home data-storage hardware.
2012
UGREEN established
[1]Ugreenen.wikipedia.org
Zhang Qingsen established UGREEN in Shenzhen, China, initially focusing on consumer electronics connectivity and power accessories.

Products and positioning

Accessible, quality-focused consumer electronics accessories brand centered on charging, connectivity, compatibility, and practical digital-device infrastructure.

Connectivity accessories
USB cables
USB cables are one of UGREEN's foundational product categories. They support charging, data transfer, and device-to-peripheral connections across commonly used consumer electronics interfaces. The category serves phones, tablets, computers, storage devices, and other USB-enabled equipment.
Power accessories
Chargers and AC adapters
UGREEN's charging portfolio includes AC adapters and higher-power chargers for mobile devices and computers. The range is designed to provide external power for everyday electronics and includes gallium-nitride charger products aimed at compact, multi-device charging setups.
Power accessories
Wireless chargers
Wireless charging products extend UGREEN's power-accessory portfolio into cable-free charging for compatible mobile devices and related electronics. They complement the brand's wired charging products and support more convenient desktop, bedside, and travel configurations.
Computer peripherals
USB-C hubs and docking stations
UGREEN hubs and docking stations add connectivity to computers and other devices with limited built-in ports. Depending on the model, these products can combine USB expansion with display, networking, storage, and other peripheral connections, making them relevant to mobile-office and home-computing setups.
Consumer electronics accessories
Audio equipment and mobile accessories
The brand also covers audio equipment and broader mobile accessories. These products extend UGREEN beyond power and data transfer while retaining its general focus on supporting smartphones, computers, and other personal electronics.
Storage and networking hardware · 2024
Network-attached storage devices
UGREEN launched its first NAS series in 2024. Network-attached storage devices provide centralized storage and network access for personal or household data, representing the brand's expansion into a more advanced category of consumer computing infrastructure.

Controversies

2022
Source

2024
Expansion into network-attached storageProduct launch
Background
UGREEN had traditionally been identified with cables, adapters, chargers, and other compact consumer electronics accessories.
Action taken
The brand launched its first series of network-attached storage devices.
Aftermath
The launch broadened UGREEN's scope into home and personal data-storage hardware. The available reference does not document subsequent sales or market-share results.
Source

Recent events

2026-10-25
Ugreen lists 500W car power inverter[9]绿联上架 500W 车载逆变器finance.sina.com.cn
Reported: 2026-10-25
Ugreen listed a 500W car power inverter on JD.com. The product has two AC outlets, one USB-A port and one USB-C port, and is priced at 599 yuan.
2026-08-20
UGREEN launches 300W screen-display desktop charging station[10]绿联发布300W屏显桌面充电站finance.sina.com.cn
Reported: 2026-08-14
UGREEN announced a 300W desktop charging station with a 3.02-inch display and 8 ports (6C+1A+1DC), priced at 799 yuan and set to go on sale at midnight on August 20.
2025-12-31
UGREEN launches limited-edition Fast-Charging Power Kit in the Middle East[11]UGREEN在中东推出限量版快速充电电源套装prnewswire.co.uk
Reported: 2025-12-31
UGREEN launched a limited-edition Fast-Charging Power Kit in a gift-box format as part of its "Stay Connected, Stay Together" campaign for the Middle East. The kit bundles four products: the Nexode Power Bank 45W 20000mAh, Nexode 45W Charger with retractable USB-C cable, FineTrack Smart Finder, and a USB-C to USB-C 60W cable. It is available in the UAE on Amazon, Noon, Virgin, Jumbo, Lulu, and Sharaf DG, and will be available in KSA from February on Amazon, Noon, and offline retail stores.
2025-12-31
UGREEN launches "Stay Connected, Stay Together" festive campaign in the Middle East[11]UGREEN在中东推出限量版快速充电电源套装prnewswire.co.uk
Reported: 2025-12-31
UGREEN launched its "Stay Connected, Stay Together" campaign for users in the Middle East, timed to the peak festive period including New Year, the Dubai Shopping Festival, and Eid al-Fitr. As part of the campaign, UGREEN will partner with influencers in the Middle East to host New Year and Ramadan-themed gifting activities on social media.
2021-07-20
UGREEN announces Huawei-compatible 40W fast charger[12]绿联宣布推出支持华为40W超级快充的充电器itbear.com.cn
UGREEN announced that it would introduce a USB-C charger supporting Huawei 40W SuperCharge and PD fast charging.
2021-07-20
UGREEN and Huawei sign cooperation agreement[12]绿联宣布推出支持华为40W超级快充的充电器itbear.com.cn
UGREEN announced that it had signed a deep cooperation agreement with Huawei.
Unconfirmed
UGREEN launches its first HiFi headphone upgrade cable[13]绿联发布首款HiFi耳机升级线zol.com.cn
UGREEN recently launched its first HiFi headphone upgrade cable, offered with multiple connector options.
2020-12-10
UGREEN launches X-Kit crowdfunding campaign[14]UGREEN 启动 X-Kit 众筹活动wccftech.com
Reported: 2020-12-11
UGREEN launched an Indiegogo campaign for the X-Kit, an ergonomic laptop stand with an integrated hub. The article says crowdfunding would open on December 10 at 9 a.m. EST and describes an introductory offer for preorders.

Sources15 sources

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