Ufficio Furore

Ufficio Furore is an Italian creative studio based in Milan, founded in 2021 by Elena Viale, Tommaso Naccari and Federico Nejrotti. The studio describes itself as "creating radical culture" and works with brands and institutions that move within culture, covering strategy, creative direction and execution as one single arc. Its client roster has included Golden Goose, Lavazza, Autry, publishers and municipalities. The studio's services span brand strategy and creative direction (positioning, narrative architectures, visual identity), content direction and execution (screenwriting, editorial direction, written and video content), cultural design and programming (events, exhibitions, residencies, public programmes), and art direction and production through a trusted partner network. Ufficio Furore positions itself at the intersection of communication and culture, stating that "communication only matters when it lives inside culture and speaks its language." Notable projects include creative direction and screenwriting for Golden Goose's CORY'S WAY, screenwriting with Studio x01 for KINGYO-SUKUI, curation with Studio x01 for Comune di Cesano Maderno's ARIAPERTA, writing with Red Joint Film for Lavazza Basement Cafè, communication strategy and event production for MERCURIO BOOKS, and communication strategy and creative direction for Autry's pop-up store. The studio operates as a private company and is not publicly listed. Its team includes Elisa Paiardi, Francesca Emilia Minà, Giuditta Cipolla and Davide Frascogna alongside the founders. Ufficio Furore's approach emphasizes listening, studying, imagining, building and amplifying, prioritizing cultural signals over marketing reports.

Ufficio Furore was founded in Milan in 2021 by Elena Viale, Tommaso Naccari and Federico Nejrotti. The studio emerged as a creative practice focused on the intersection of brand communication and cultural production, describing its mission as "creating radical culture." From its base in Milan, it built a client portfolio that includes fashion brand Golden Goose, coffee company Lavazza, footwear brand Autry, publishers and municipalities. The studio's early work includes creative direction and screenwriting for Golden Goose's CORY'S WAY project, screenwriting with Studio x01 for KINGYO-SUKUI, and curation with Studio x01 for the Comune di Cesano Maderno's ARIAPERTA. It also provided writing with Red Joint Film for Lavazza Basement Cafè, communication strategy and event production for MERCURIO BOOKS, and communication strategy and creative direction for an Autry pop-up store. Ufficio Furore organizes its work around four service areas: Brand Strategy & Creative Direction, Content Direction & Execution, Cultural Design & Programming, and Art Direction & Production Network. The studio emphasizes an integrated approach where strategy, creative direction and execution are handled by one team, aiming to prevent the split between vision and delivery. Its stated working method follows the sequence: listen, study, imagine, build, amplify. As of its public communications, the studio remains a private, independent entity based in Milan, with a team that includes the three founders plus Elisa Paiardi, Francesca Emilia Minà, Giuditta Cipolla and Davide Frascogna.

• 2021

  Ufficio Furore founded in Milan by Elena Viale, Tommaso Naccari and Federico Nejrotti.

• Creative direction and screenwriting for Golden Goose's CORY'S WAY.

• Screenwriting with Studio x01 for KINGYO-SUKUI.

• Curation with Studio x01 for Comune di Cesano Maderno's ARIAPERTA.

• Writing with Red Joint Film for Lavazza Basement Cafè.

• Communication strategy and event production for MERCURIO BOOKS.

• Communication strategy and creative direction for Autry Pop-Up Store.

Creative studio creating radical culture, working with brands and institutions that move within culture.

• Brand Strategy & Creative Direction

  Positioning, narrative architectures, visual identity.

• Content Direction & Execution

  Screenwriting, editorial direction, written and video content.

• Cultural Design & Programming

  Events, exhibitions, residencies, public programmes.

• Art Direction & Production Network

  From design systems to end-to-end production, through a trusted partner network.

1. 1Ufficio Furore – Creative studio creating radical culture.ufficiofurore.com
2. 2About — Ufficio Furore, design studio in Milanufficiofurore.com
3. 3Services - Ufficio Furoreufficiofurore.com
4. 4Ufficio Furorewikidata.org