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uanuan

Taiwanese stainless-steel drinkware brand known for inventing the world's first hidden-straw beverage cup.

Last updated September 29, 2026

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Overview

uanuan (源源鋼藝) is a Taiwanese stainless-steel drinkware and container brand based in Tainan. It traces its manufacturing roots to 1964, when 源民鋁業有限公司 (Yuan Min Aluminum Co., Ltd.) was established, and the consumer brand 源源鋼藝 was launched in 2015 under the name yuansteel before being renamed uanuan in 2016. The company designs and manufactures reusable beverage cups, lunch boxes, and tableware, and is best known for creating the world's first hidden-straw beverage cup, a design that lets users drink through a concealed, linked straw with a single motion. The brand's flagship product line, Hiding, began as a crowdfunding project and became a defining product in Taiwan's reusable-cup market. According to the company, Hiding raised over NT$23,549,555 on the Taiwanese crowdfunding platform zeczec, setting a record for the highest number of backers at the time, and was marketed as the first stainless-steel beverage cup designed specifically for Taiwanese users. Subsequent crowdfunding campaigns for the Bendong lunch box set, Clicking tableware, HIDING iN, Hiding Tou, and iN Z cups each raised tens of millions of New Taiwan dollars, with Hiding Tou reaching NT$38,289,487 in 2023. uanuan emphasizes in-house manufacturing and vertical integration. The company operates its own factory, invests in automation and high-tech production equipment, and promotes sustainability initiatives such as a 100% cleaning-oil recovery and reuse program, solar power adoption, and a circular packaging plan. It also offers single-part purchasing so that products can be repaired and kept in use rather than replaced. The brand sells primarily in Taiwan through its official website, direct-operated stores, and pop-up shops, and has participated in design and cultural exhibitions including the Taiwan Cultural Expo, the Chiang Mai Design Week in Thailand, and the Tokyo International Design Products Exhibition in Japan. It has received design recognition including a Red Dot Design Award and a Golden Pin Design Award Best of the Golden Pin in 2016, and a Pinkoi Design Award first prize in 2022. In 2025 the brand marked its tenth anniversary and continued to expand its retail footprint with new stores in Taipei and Kaohsiung.

History

uanuan's history begins with its manufacturing predecessor, 源民鋁業有限公司 (Yuan Min Aluminum Co., Ltd.), which was established in 1964 as an aluminum and metal manufacturing company. For decades the company operated as a contract manufacturer, building expertise in metal production and factory operations. In 2015, the consumer-facing brand 源源鋼藝 was founded under the English name yuansteel, marking a shift from pure manufacturing toward branded product design. The following year, 2016, the brand was renamed uanuan and received significant design recognition: a Red Dot Design Award and the Golden Pin Design Award's Best of the Golden Pin. A turning point came with the Hiding beverage cup. Launched through crowdfunding on the Taiwanese platform zeczec, Hiding was presented as the world's first hidden-straw beverage cup and the first stainless-steel beverage cup designed specifically for Taiwanese users. The campaign raised NT$23,549,555 and set a record for the highest number of backers on the platform at that time. The product officially went on sale in 2019. The brand followed with the Bendong lunch box set in 2019 (NT$13,320,785), Clicking tableware in 2020 (NT$16,348,190), HIDING iN in 2021 (NT$23,898,510), Hiding Tou in 2023 (NT$38,289,487), and iN Z in 2024 (NT$16,474,382). Alongside product launches, uanuan invested heavily in its own factory. From 2020 the company began upgrading its production facilities, introducing high-tech equipment, solar power generation, and a 100% cleaning-oil recovery and reuse program. The brand also launched service initiatives such as the 星系飲力 self-brought-cup program in 2022 and a lost-cup recovery service. It participated in design exhibitions including the Taiwan Cultural Expo, Chiang Mai Design Week in Thailand, and the Tokyo International Design Products Exhibition in Japan. In 2022 it won first prize in the Pinkoi Design Award's 'Designing a Good Life' category. By 2025, uanuan celebrated its tenth anniversary. It launched the Tou Z beverage cup, opened a direct-operated concept store at Hayashi Department Store in Tainan, expanded with new stores at Eslite Nanxi in Taipei and Hanshin Arena in Kaohsiung, and introduced a circular packaging plan. The brand also continued collaborations, including a Chiikawa collaboration cup and a 胡子碰碰 collaboration cup.

  • 2025

    Tenth anniversary; Tou Z cup launched; Tainan Hayashi Department Store concept store opened; new stores in Taipei and Kaohsiung; circular packaging plan launched.

  • 2024

    iN Z beverage cup crowdfunded NT$16,474,382.

  • 2023

    Hiding Tou beverage cup crowdfunded NT$38,289,487; exhibited at Tokyo International Design Products Exhibition and Taiwan Cultural Expo.

  • 2022

    Won Pinkoi Design Award 'Designing a Good Life' first prize; launched 星系飲力 program.

  • 2021

    HIDING iN beverage cup crowdfunded NT$23,898,510.

  • 2020

    Clicking tableware crowdfunded NT$16,348,190; solar power adopted; investment in high-tech factory equipment.

  • 2019

    Hiding beverage cup officially launched; Bendong lunch box set crowdfunded NT$13,320,785.

  • 2018

    Hiding beverage cup broke zeczec's record for highest number of backers; exhibited at Taiwan Cultural Expo and Chiang Mai Design Week.

  • 2017

    Collaboration with the Golden Horse Awards.

  • 2016

    Won Red Dot Design Award and Golden Pin Design Award Best of the Golden Pin; renamed uanuan.

Products and positioning

Design-driven Taiwanese stainless-steel drinkware brand focused on in-house manufacturing, reusable containers, and intuitive everyday design.

  • Hiding beverage cup

    World's first hidden-straw beverage cup; crowdfunded NT$23,549,555 and launched in 2019.

  • Bendong lunch box set

    Lunch box set crowdfunded NT$13,320,785 in 2019.

  • Clicking tableware

    Tableware line crowdfunded NT$16,348,190 in 2020.

  • HIDING iN beverage cup

    Beverage cup crowdfunded NT$23,898,510 in 2021.

  • Hiding Tou beverage cup

    Beverage cup crowdfunded NT$38,289,487 in 2023.

  • iN Z beverage cup

    Beverage cup crowdfunded NT$16,474,382 in 2024; includes Chiikawa collaboration design.

  • BOBO container cleaning tablets

    Cleaning tablets for 750–1000ml containers; box of 8 tablets, made in Taiwan.

Sources5 sources

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