U-NEXT Co., Ltd.
Corporate brand
UnclaimedU-NEXT is a Japanese subscription video-on-demand (SVOD) service that began in 2007 and describes itself as a pioneer of SVOD in Japan.
Last updated September 15, 2026
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Overview
U-NEXT Co., Ltd. operates the U-NEXT subscription video-on-demand service, which it states began in 2007 and which it describes as a pioneer of SVOD in Japan. The company says it has concluded strong partnerships with content holders in Japan and overseas and distributes numerous world-class titles, holding an industry-leading share. Its stated mission is 'delivering the best time to each and every person,' and it lists values of respecting all hobbies and tastes, achieving the best as one team, and never forgetting a spirit of play. Its representative director and president is Tsutsumi Tenshin. The company is headquartered in Meguro Central Square in Shinagawa-ku, Tokyo.
History
U-NEXT states that it began its service in 2007 and is a pioneer of subscription video-on-demand (SVOD) in Japan. It says it has concluded strong partnerships with content holders in Japan and overseas and distributes numerous world-class titles, holding an industry-leading share. Since starting the service, it says it has maintained a thorough commitment to content diversity, viewing comfort, and technological advancement. Its message states that since beginning the service in 2007 it has achieved remarkable growth as a forerunner of video distribution services in Japan in both market share and number of titles handled, and that even as foreign-affiliated SVOD services enter the market, what U-NEXT should do remains unchanged: develop services anyone can easily use and offer content across a wide range of genres. The company's history page lists activities including a partnership with TV Tokyo, collaboration with HBO Max, provision of 'Rakuten Saikyo U-NEXT,' and the launch of the 'U-NEXT MUSIC FES' at Expo 2025 Osaka-Kansai.
Products and positioning
Self-described pioneer of SVOD in Japan with an industry-leading share and a focus on content diversity, viewing comfort, and technological advancement.
U-NEXT
Subscription video-on-demand (SVOD) service
U-NEXT MOBILE
Mobile offering combining VOD and mobile
U-NEXT Kids
Kids-oriented offering with a permanent corner in an AEON store
U-NEXT Comic
Comic offering
U-NEXT original books
Original book publishing, including the 'Senyabunko' novel label
Recent events
Sources6 sources
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