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U ime obitelji

Croatian civil society organization and media brand known for the 2013 referendum initiative on constitutional definition of marriage and for running the Narod.hr news portal.

Last updated September 29, 2026

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Overview

U ime obitelji ("In the Name of the Family") is a Croatian civil society organization (udruga) that emerged from a citizens' initiative of the same name. It was founded with the goal of collecting signatures to call a national constitutional referendum that would insert a provision into the Constitution of the Republic of Croatia defining marriage as a life union of a man and a woman. The organization brings together around thirty other associations and thousands of volunteers, and it owns the right-leaning news portal Narod.hr. The initiative collected 749,316 signatures between 12 and 26 May 2013, far exceeding the minimum required. The Constitutional Court clarified the referendum question, and the referendum was held on 1 December 2013, when 946,433 citizens (66%) voted in favor of the constitutional definition of marriage. This was the first popular constitutional referendum in Croatia. Beyond the referendum, U ime obitelji operates as a broader advocacy and media brand. Its website promotes the Narod.hr portal, the annual "Hod za život" (Walk for Life), the "Rita" support program for families facing difficult prenatal diagnoses, and symposia such as "Put kroz neizvjesnost" on miscarriage and severe prenatal diagnoses. The organization also publishes reports and analyses, for example on budget allocations to associations linked to the Možemo party in Zagreb in 2024, and on the content of the Novosti portal and Vida TV. The organization is based in Zagreb and remains active in Croatian public life, focusing on marriage, family, and life issues from a conservative, Christian-democratic perspective.

History

U ime obitelji originated as a citizens' initiative in 2013, inspired in part by the French "Manif pour tous" and the French mayors' initiative "Gradonačelnici za djecu". The initiative aimed to collect signatures to call a referendum on inserting a constitutional provision defining marriage as a union of a man and a woman. The signature collection ran from 12 to 26 May 2013 and gathered 749,316 signatures, more than double the minimum required. The Constitutional Court of Croatia clarified that the referendum question should be about the proposed constitutional provision itself, not about whether Parliament should decide on it. The referendum was held on 1 December 2013, and 946,433 citizens (66%) voted in favor, making it the first popular constitutional referendum in Croatia. Following the referendum, the initiative was transformed into a formal association (udruga) named U ime obitelji. The organization continued its activities, including monitoring and advocating on family and life issues. It owns and operates the news portal Narod.hr, which presents itself as an independent, current, relevant, objective, and different source of information. The organization also organizes the annual "Hod za život" (Walk for Life), a peaceful walk in support of every born and unborn child, their mother, father, and every family. Another key program is "Rita - Potpora mijenja živote", which provides emotional, psychological, and practical support to families facing a difficult diagnosis of a child. The organization also holds symposia, such as "Put kroz neizvjesnost" on miscarriage and severe prenatal diagnoses, scheduled for 7 March 2026 at Hotel Academia in Zagreb. It publishes reports and analyses, including on budget allocations to associations linked to the Možemo party in Zagreb in 2024 and on the content of the Novosti portal and Vida TV. The organization remains active in Croatian public life.

  • Citizens' initiative U ime obitelji launched

  • Signature collection for referendum on constitutional definition of marriage (12–26 May)

  • 749,316 signatures collected and submitted to Parliament on 14 June

  • Constitutional referendum held; 946,433 citizens (66%) vote in favor

  • Organization formally established as an association (udruga)

  • Narod.hr portal operated by the organization

  • Symposium 'Put kroz neizvjesnost' scheduled for 7 March 2026

Products and positioning

Conservative, Christian-democratic civil society organization advocating for traditional marriage and family values, operating a media portal and public campaigns.

  • Narod.hr

    Right-leaning news portal owned by the organization.

  • Hod za život

    Annual peaceful walk in support of every born and unborn child and their family.

  • Rita - Potpora mijenja živote

    Program providing emotional, psychological, and practical support to families facing a difficult diagnosis of a child.

  • Symposium: Put kroz neizvjesnost

    Symposium on miscarriage and severe prenatal diagnoses, held on 7 March 2026 at Hotel Academia, Zagreb.

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