Two Sides Europe

Two Sides Europe is the European branch of Two Sides, an industry-funded initiative launched by players in the paper, print and packaging value chain to counter claims that paper and print are environmentally wasteful. The initiative positions itself as a source of factual information on the sustainability of paper, paper-based packaging and print media, and it runs consumer-facing campaigns such as "No Wonder You Love Paper" and "Love Paper" alongside a business-facing programme that encourages companies to remove unsubstantiated "go green — think before you print" messaging from email footers and marketing. The organisation operates as a coalition rather than a conventional manufacturer: members are paper mills, printers, paper merchants, packaging producers and industry associations, and the European arm coordinates activity across multiple national markets through country-level Two Sides organisations. Its work spans research into consumer perceptions of paper and print, engagement with brands and retailers on environmental claims, and advocacy with policymakers on issues such as the EU packaging and deforestation regulations. Because Two Sides Europe is an initiative and a trademark rather than a company with published financials, ownership and headquarters details are not established in the available evidence. The dossier below records only what can be supported and flags the entry for review.

Two Sides was established as an industry initiative by organisations in the paper and print supply chain to provide factual information about the environmental performance of paper and print, and it expanded into a network of national organisations, with Two Sides Europe coordinating the European activity. The initiative is known for challenging unsubstantiated environmental claims against print — notably the widespread "please consider the environment before printing this email" footer — and for commissioning research into consumer attitudes toward paper, paper packaging and print. Its consumer campaigns, including Love Paper, have been run in multiple European markets to communicate that paper is based on a renewable resource, is widely recycled and comes from responsibly managed forests. The organisation also engages with brands, retailers and policymakers on environmental claims and packaging policy. No dated founding year, headquarters location or ownership structure for Two Sides Europe is established in the supplied evidence, so this history is limited to the initiative's known role and activities.

• 2027-01-01

  Two Sides Europe appoints Josh Birch as Managing Director[1]Two Sides 欧洲任命 Josh Birch 为董事总经理pulpapernews.com

  Reported: 2026-10-12

  Two Sides Europe announced that Josh Birch has been appointed Managing Director, effective 1 January 2027. Birch, who has worked with Two Sides for more than six years and most recently served as Marketing Manager, succeeds Jonathan Tame, who has led Two Sides since 2014.

1. 1Two Sides 欧洲任命 Josh Birch 为董事总经理pulpapernews.com