Two Dollar Things Plus

Two Dollar Things Plus is a New Zealand-owned and operated discount lifestyle retail chain. It positions itself as "New Zealand's premier lifestyle discount store," offering everyday essentials, homeware, beauty products, gifts and general lifestyle goods at low, fixed price points. The brand's core promise is simple and value-driven: every single item in store is priced under $10, with core everyday products at $2.50 and a curated selection of premium goods at $5 or $10. This tiered pricing structure (roughly $2.50 / $5 / $10) is central to its identity and marketing, allowing shoppers to "fill their basket with confidence" without worrying about budget. The company was established in 2011 and has grown alongside local communities to become what it describes as a highly trusted name in New Zealand retail. Its network spans 26 stores across the length and breadth of the country, covering both the North Island and the South Island, from major urban centres to regional neighbourhoods. The brand emphasises accessibility, embedding stores in local areas so that a branch is "always just around the corner" for quick errands or the trip home. Recent expansion includes a new store opening in Whangārei. Two Dollar Things Plus markets itself on four main pillars: affordable prices (everything under $10), a diverse product range across multiple categories, convenient locations nationwide, and a customer-focused, hassle-free shopping experience. It also promotes franchise opportunities, inviting partners to join a nationwide franchise "supported by experience and trust." As a proudly NZ-owned and operated business, it leans heavily on its local, community-oriented identity, describing itself as a trusted local brand serving communities nationwide. The chain operates in the discount/variety retail segment, competing with other value retailers in New Zealand.

Two Dollar Things Plus was established in 2011 in New Zealand. From its founding, the company positioned itself as a local, value-focused discount retailer, growing alongside the communities it served. Over the years it expanded into a nationwide chain, reaching 26 stores spanning both the North Island and the South Island, from major urban centres to regional neighbourhoods. The brand built its reputation on a simple, transparent pricing model: core everyday products at $2.50, a curated premium selection at $5 or $10, and every item in store priced under $10. This consistency helped it earn what it describes as the lasting loyalty of customers and recognition as a trusted local brand. By the 2020s the chain continued to expand, including a new store opening in Whangārei. It also began promoting franchise opportunities, inviting entrepreneurs to join a nationwide franchise network supported by the brand's experience and trust. As a proudly New Zealand-owned and operated business, Two Dollar Things Plus has maintained a community-oriented identity throughout its growth, describing itself as a neighbourhood store dedicated to supporting everyday life with quality products at honest prices.

• 2011

  Two Dollar Things Plus is established in New Zealand.

• Chain grows to 26 stores across the North Island and South Island.

• New store opens in Whangārei.

• Franchise opportunities promoted nationwide.

New Zealand's premier lifestyle discount store offering everyday essentials and lifestyle products at unbeatable prices, with every item under $10.

• Everyday essentials

  Core everyday products priced at $2.50.

• Homeware

  Homeware and lifestyle products across multiple categories.

• Beauty products

  Beauty and personal care items.

• Gifts

  Gift items and general merchandise.

1. 1Two Dollar Things Plus! official websitetwodollarthings.co.nz
2. 2About Us - Two Dollar Things Plus!twodollarthings.co.nz
3. 3TWO DOLLAR THINGS PLUS - Wikidatawikidata.org