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Twigz Labs

Twigz Labs is an American brand making birch-wood nicotine toothpicks infused with USP-grade synthetic nicotine.

Last updated September 29, 2026

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Overview

Twigz Labs is an American company and consumer brand built around a single, sharply defined product idea: nicotine delivered on a toothpick. Its toothpicks are made from 100% birch wood and infused with USP-grade synthetic nicotine, positioned as a smoke-free, vapor-free, spit-free and battery-free alternative to cigarettes, vapes and oral nicotine pouches. The brand markets itself under the tagline "NICOTINE, REIMAGINED" and emphasizes discretion, portability and a controlled micro-dose that can be used almost anywhere. The product line is organized around a 6mg strength and a small set of flavors. The core range includes Malibu Mint, Miami Vice, Cinnamon and Citrus, with a Smooth unflavored variant introduced in response to demand and in adherence to California's flavor restrictions. Twigz sells in packs of three tubes containing 60 toothpicks, priced at $23.97 per pack, or roughly $7.99 per tube and $0.20 per use. A "Start Here" variety pack bundles one tube of each flavor at $31.99, and a bulk 20-tube variety display box is offered at $130.00, aimed at retail counters and shelves. The company also sells branded merchandise such as a cotton jersey tee. Distribution is primarily direct-to-consumer through twigzlabs.com, with free economy shipping on merchandise subtotals of $50 or more and stated shipping within one to two days. Twigz also states that its products are available in select 7-Eleven stores nationwide, giving the brand a physical retail presence alongside its online store. All manufacturing is described as taking place in the USA. Positioning is explicitly adult-oriented and harm-reduction flavored: the company says its mission is to give adults a smarter way to manage nicotine on their own terms, whether they are cutting back, switching from another product, or looking for something better. Twigz Labs Inc. presents the toothpick as a cleaner, more controlled format than traditional alternatives, highlighting the absence of tobacco leaf, tobacco-derived nicotine and unnecessary additives. The brand is privately held and, as of the available evidence, does not disclose a parent company, ownership group or executive roster.

History

Twigz Labs Inc. is an American company that set out to build what it describes as a better nicotine experience: one that is discreet, portable, and free from the devices, vapor and chemicals found in traditional alternatives. Rather than pursuing the dominant formats of the nicotine market — cigarettes, vapor devices or oral pouches — the company chose an unusual delivery vehicle: a toothpick. From the outset, the product was defined by two material choices. Each Twigz toothpick is crafted from 100% birch wood, and the nicotine is USP-grade synthetic nicotine rather than tobacco-derived nicotine. The company states that its products contain no tobacco leaf, no tobacco-derived nicotine and no unnecessary additives, presenting the toothpick as a clean, controlled micro-dose that can be enjoyed anywhere. This formulation choice also distinguishes the brand from tobacco-based oral products and aligns it with the synthetic-nicotine segment of the modern nicotine market. The commercial range was built around a 6mg strength and a compact set of flavors. Malibu Mint, described as cool mint with a smooth vanilla background, became a best seller. Miami Vice combines pineapple and coconut in a piña colada-style profile. Cinnamon offers a warm, spicy kick, and Citrus delivers a crisp, tangy burst. In response to popular demand and in full adherence to California's flavor ban, the company added Smooth, a completely unflavored variant with no frills and no gimmicks. Products are sold in packs of three tubes containing 60 toothpicks, priced at $23.97 per pack, or about $7.99 per tube and $0.20 per use. A "Start Here" variety pack offers one tube of every flavor at $31.99, and a bulk 20-tube variety display box at $130.00 is designed for retail counters and shelves. Distribution combines direct-to-consumer e-commerce with physical retail. Twigz sells through its own website, twigzlabs.com, offering free economy shipping on merchandise subtotals of $50 or more and stating that orders ship in one to two days. The brand also states that its products are available in select 7-Eleven stores nationwide, giving it convenience-store reach. Manufacturing is described as taking place in the USA. The company frames its purpose in adult, harm-reduction terms. Its stated mission is to give adults a smarter way to manage nicotine on their own terms — whether they are cutting back, switching from another product, or simply looking for something better. Twigz Labs Inc. is privately held, and the available evidence does not identify founders, executives, a parent company or an ownership group. The brand continues to market itself under the tagline "NICOTINE, REIMAGINED."

  • Twigz Labs Inc. is established as an American company making nicotine toothpicks.

  • Malibu Mint becomes the brand's best-selling flavor.

  • Smooth, a completely unflavored variant, is introduced due to popular demand and in full adherence to California's flavor ban.

  • Twigz products become available in select 7-Eleven stores nationwide.

Products and positioning

Discreet, portable, smoke-free and vapor-free nicotine micro-dosing for adults, made in the USA from birch wood and USP-grade synthetic nicotine.

  • Malibu Mint 6mg Nicotine Toothpicks

    Best-selling flavor described as cool, collected energy on a stick, with smooth vanilla in the background and a crisp mint finish.

  • Miami Vice 6mg Nicotine Toothpicks

    A pocket-sized piña colada profile with juicy pineapple, creamy coconut and a hint of vacation energy.

  • Cinnamon 6mg Nicotine Toothpicks

    Bold and fiery with a warming kick that pairs with nicotine's edge.

  • Citrus 6mg Nicotine Toothpicks

    Bright, sharp and built for everyday carry, delivering a crisp burst of tangy citrus flavor.

  • Smooth 6mg Nicotine Toothpicks

    Completely unflavored variant introduced due to popular demand and in full adherence to California's flavor ban.

  • Start Here Variety Pack 6mg

    Bundle of four full-size tubes, one of each flavor: Citrus, Cinnamon, Malibu Mint and Miami Vice.

  • Bulk Variety Display Box (20 Tubes)

    Full Twigz lineup in one ready-to-go display: twenty full-size tubes, five of each flavor, built for the counter or shelf.

  • Nicotine Abuser Tee

    Branded apparel made from 30/1 custom milled 100% cotton jersey, USA.

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