Twice the Ice
Twice the Ice is an American brand of drive-up ice and water vending machines, launched by Ice House America in 2003 and operated through a network of owner/operators.
Last updated September 27, 2026
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Overview
Twice the Ice is an American ice and water vending brand created by Ice House America in 2003. The brand is built around self-service, drive-up machines that dispense bagged ice and filtered water without the ice ever being touched by human hands, combining the convenience of a vending machine with the quality of packaged ice. According to the company, this model has allowed Ice House America to place more than 3,300 ice and water vending machines worldwide, supported by a network of over 1,000 owner/operators over roughly 15 years. The brand positions itself on three main pillars: quality, convenience and value. Twice the Ice emphasizes industry-leading ice and water filtration for clean, fresh product; a drive-up vending experience with touchless capabilities through its ICE2U mobile app; and competitive pricing captured in its slogan "Get twice the ice at half the price." The company also highlights a social and environmental angle, stating that it values not only what goes into its product but also the effect its machines have on the environment. Twice the Ice sells primarily through independently owned and operated machines placed in local markets across the United States and internationally. Customers use the ICE2U app to find nearby TTI locations, earn a free bag of ice for every ten bags purchased, and vend touchlessly. A separate ICE2U for Business offering lets business owners and managers track ice purchases across multiple locations and users, give employees individual access and monitor funds. The brand is closely tied to its owner/operators, whom the company describes as a true representation of Twice the Ice. Some operators have been with the company since its early days, while others have joined more recently. Ice House America promotes opportunities for entrepreneurs to join its family of owners, and the brand's public materials feature named operators such as Chris and Lisa Norris (Missouri), Marc Savenor (Boston) and Mark and Elizabeth Sellers (three Texas locations). Twice the Ice is a private, brand-level business rather than a listed public company. Its identity is that of a product and service brand within the vended ice and water category, distributed through a franchise-like owner/operator model and supported by a consumer mobile app and a business management app.
History
Twice the Ice was introduced in 2003 by Ice House America, which brought the brand of ice vending machines to market with the aim of revolutionizing how ice was bought and sold. The founding concept combined the convenience of a drive-up vending machine with the quality of ice that is bagged and sold without ever touching human hands. This ground-breaking idea, paired with the like minds of entrepreneurs across the country, allowed Ice House America to successfully place over 3,300 ice and water vending machines worldwide. The company credits its growth to a network of owner/operators, totaling over 1,000 strong in the last 15 years alone. These owner/operators are described as a true representation of Twice the Ice: some have been with the company since it started, while others joined the vended ice and water business more recently. The brand's public materials name several operators, including Chris and Lisa Norris of a Missouri-based location, Marc Savenor of a Boston-based location, and Mark and Elizabeth Sellers, owners of three Texas-based locations. Over time, Twice the Ice has expanded its offering beyond the physical vending machine. The ICE2U mobile app lets customers find nearby TTI locations, earn a free bag of ice for every ten bags purchased, and use touchless vending. A companion service, ICE2U for Business, extends the platform to business owners and managers, allowing them to track ice purchases across multiple locations and users, give employees individual access and monitor funds. The brand continues to promote opportunities for entrepreneurs to join its family of owners, positioning the owner/operator model as central to its identity. Its messaging emphasizes quality (industry-leading ice and water filtration), convenience (drive-up, touchless vending) and value (highly competitive pricing), alongside a stated concern for the environmental effect of its machines.
- 2003
Ice House America introduces the Twice the Ice brand of ice vending machines.
Ice House America places over 3,300 ice and water vending machines worldwide.
Owner/operator network grows to over 1,000 strong over roughly 15 years.
ICE2U mobile app offers location finding, loyalty rewards and touchless vending.
ICE2U for Business launches for multi-location ice purchase management.
Products and positioning
Affordable, fresh ice and water through superior filtration and touchless drive-up vending; "Get twice the ice at half the price."
Bagged ice
Fresh ice sold through drive-up vending machines.
Filtered water
Water dispensed alongside ice using industry-leading filtration.
Ice and water vending machines
Drive-up machines that bag and sell ice without human contact.
ICE2U app
Consumer app for finding locations, earning free ice and touchless vending.
ICE2U for Business
Business tool to track ice purchases across locations and users.
Sources3 sources
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