TVX
TVX was a Salvadoran subscription television channel that combined news, opinion, entertainment, national productions, and imported programming.
Last updated August 31, 2026
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Overview
TVX was a Salvadoran television channel distributed primarily through cable systems. The brand represented the later incarnation of a Channel 23 service whose roots extended to a musical television project inaugurated in 1989. That earlier service emerged from research into Salvadoran youth viewing preferences, particularly interest in music videos, and was presented as the country’s first dedicated music channel. Test transmissions took place between March and May 1994, followed by formal programming in June 1994. The Channel 23 service was replaced by Star Channel in 2007. Star Channel retained a music-oriented identity, showing music videos alongside occasional music-related programs. TVX subsequently took over the position, beginning broadcasts on 5 November 2012. Because the 2012 launch followed the earlier Channel 23 and Star Channel services, TVX is best understood as a later brand and programming phase rather than simply the uninterrupted continuation of the original 1989 operation. In its TVX phase, the channel moved beyond music television. Its schedule included newscasts, reports, and opinion programs, as well as series and films from Salvadoran and other Latin American producers. It also added anime and films, together with a smaller selection of United States programming. The channel’s news and public-affairs identity became particularly visible through programs such as Encuentro con Julio Villagrán. In 2015, TVX shifted toward permanent cable distribution, leaving Channel 23 as its national feed for a period. The channel’s terrestrial or national television presence was ultimately replaced by Tele1 on 14 December 2018, while TVX continued as a cable-oriented service. Reference material associates the channel during the government of Nayib Bukele with Starlight, a company described as having connections to the ALBA-related company Inverval; the precise ownership structure is not established here because the available material does not provide sufficiently detailed corporate documentation. Over time, TVX’s cable schedule became increasingly weighted toward imported and repeat programming, including Chinese drama series, documentaries, cartoons, and anime. The reference material also describes anime broadcasts with expired or incomplete rights and, later, the airing of Dragon Ball GT in 2022, the original Dragon Ball series in 2023, and Sailor Moon in 2024 without identified official licensing. These claims are reported as programming-history details rather than as independently verified legal findings. TVX also experimented with online distribution. Its Twitch stream was reportedly lost twice in 2024 and was then disabled, after which news content was placed on YouTube and Facebook. On 24 April 2025, the channel announced that it would end transmissions on 1 May 2025 because of financial problems. Encuentro con Julio Villagrán was moved to digital platforms. On the information supplied, TVX should therefore be treated as a defunct Salvadoran television brand whose linear broadcasts ended in May 2025, with at least some programming continuing through digital outlets.
History
TVX belongs to the lineage of Salvadoran Channel 23 television services. The original service was inaugurated in 1989 after private research identified strong interest among Salvadoran young people in musical programming, particularly music videos. It was described as the country’s first music channel. Test transmissions were conducted from March through May 1994, and formal broadcasts began in June of that year. In 2007, the Channel 23 service was replaced by Star Channel. Star Channel continued the music-centered concept through music videos and occasional music-related programs. A subsequent rebranding or replacement produced TVX, which began broadcasting on 5 November 2012. The new channel expanded its scope substantially beyond music. Its schedule included newscasts, reports, opinion programs, and locally produced material, alongside series and films from Salvadoran and Latin American producers. Anime, films, and a smaller amount of United States programming were also introduced toward the end of 2012. TVX became increasingly associated with cable television. In 2015 it adopted permanent cable distribution, although Channel 23 remained a national feed for a time. On 14 December 2018, Tele1 replaced the TV station feed, while TVX continued in cable form. Reference material links the channel’s ownership during the Bukele period to Starlight and describes that company as connected to Inverval, an ALBA-related company. The available material does not establish a complete or independently documented ownership history. The channel’s later schedule reportedly became less distinctive and more reliant on imported programming, including Chinese dramas, documentaries, cartoons, and anime. Some anime series continued despite expired rights and incomplete or skipped episodes, with the reference material stating that internet copies were used in some cases. It records broadcasts of Dragon Ball GT in 2022, Dragon Ball in 2023, and Sailor Moon in 2024, describing them as lacking official licensing. These details should not be treated as adjudicated legal conclusions without additional sources. TVX also maintained an online presence. After losing its Twitch stream twice in 2024, it disabled that stream and used YouTube and Facebook for news publication. On 24 April 2025, the channel announced that financial problems would lead it to stop transmissions on 1 May. Encuentro con Julio Villagrán was transferred to digital platforms. TVX’s linear television operation is consequently recorded as defunct from May 2025, although portions of its programming identity survived online.
- 2025
Linear broadcasts end
[1]TVX announces on 24 April that financial problems will cause transmissions to end on 1 May, with at least one program moving online.
- 2018
Tele1 replaces the TVX station feed
[1]Tele1 replaces the TV station feed on 14 December, leaving TVX as a cable-focused service.
- 2015
Permanent cable strategy
[1]TVX moves to permanent cable distribution while retaining a national Channel 23 feed for a period.
- 2012
TVX launches
[1]TVX begins broadcasting on 5 November and adopts a broader schedule of news, opinion, reports, entertainment, and imported programs.
- 2007
Star Channel replaces the earlier Channel 23 service
[1]The Channel 23 operation is replaced by Star Channel, which continues to show music videos and music-related programming.
- 1994
Formal transmissions begin
[1]Following test transmissions from March to May, formal programming begins in June.
- 1989
Original Channel 23 service is inaugurated
[1]A Salvadoran Channel 23 television service is launched with a music-focused concept aimed especially at younger viewers.
Products and positioning
A Salvadoran cable television brand combining news, public affairs, national and Latin American entertainment, and imported genre programming.
Cable television channel · 2012
TVX television channel
The core TVX offering was a Salvadoran subscription television channel. Its later schedule combined news, reports, interviews, opinion programming, national and Latin American productions, series, films, documentaries, cartoons, anime, and selected United States programs. The channel’s distribution became primarily cable-based after 2015, and the linear service ended in May 2025.
Digital video content · 2024
TVX digital programming
After the loss and eventual disabling of its Twitch stream in 2024, TVX used YouTube and Facebook to publish news output. Following the end of linear broadcasts, programs including Encuentro con Julio Villagrán were moved to digital platforms.
Brand decisions
2025
End linear transmissionsStrategyBackground
TVX announced that financial problems made continued television transmissions unsustainable.
Action taken
The channel announced a shutdown date of 1 May 2025 and moved Encuentro con Julio Villagrán to digital platforms.
Aftermath
TVX’s linear television service became defunct, while the future scope of its digital activity remained unclear.
Reason given for closure. (2025)
2024
Shift news distribution away from TwitchStrategyBackground
TVX reportedly lost its Twitch stream twice during 2024 and subsequently disabled the stream.
Action taken
News output was redirected to YouTube and Facebook.
Aftermath
The move preceded the later transfer of programming to digital platforms when linear broadcasts ended.
2015
Adopt permanent cable distributionStrategyBackground
TVX was operating after the Channel 23 service had passed through earlier music-channel formats and sought a more durable distribution model.
Action taken
The channel made cable television its permanent distribution route, while the Channel 23 national feed continued temporarily.
Aftermath
The national station feed was later replaced by Tele1 in December 2018, leaving TVX as a cable-oriented brand.
Sources1 sources
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