tvN STORY
tvN STORY is a South Korean cable and satellite television channel operated by CJ ENM's E&M Division and developed from the OnStyle channel.
Last updated August 31, 2026
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Overview
tvN STORY is a South Korean cable and satellite television channel belonging to CJ ENM's E&M Division. The channel developed from the earlier OnStyle service and has been positioned around programming aimed primarily at women. Its schedule has combined lifestyle entertainment, beauty, fashion, celebrity-focused reality formats, and selected scripted productions. The channel's programming identity was built through locally produced adaptations and original Korean formats. Among its best-known factual and entertainment programs were Project Runway Korea, Korea's Next Top Model, and Get It Beauty. These series connected the channel with fashion design, modeling, cosmetics, beauty advice, and the broader lifestyle television market. The network also aired entertainment programs centered on prominent Korean performers and groups, including Jessica & Krystal, The TaeTiSeo, Hyoyeon's One Million Likes, Channel Girls' Generation, dailyTaeng9Cam, Channel AOA, Hyoyeon's Ten Million Likes, and Seohyun's Home. In addition to unscripted programming, tvN STORY's historical schedule included scripted titles such as My First Time, Beautiology 101, and Ruby Ruby Love. The channel therefore operated not only as a specialist lifestyle outlet but also as a platform for youth-oriented drama and entertainment content. Some programs were limited series, while others were distributed or scheduled through related digital or cable outlets. The channel's program history also illustrates changes in CJ ENM's media portfolio. Studio GB initially appeared on the channel before moving to Olive in 2021, showing how programming could be reassigned among CJ ENM lifestyle and entertainment services. The channel continued to carry newer entertainment programming, including Now, Follow Me, which aired in 2022. As a CJ ENM channel brand, tvN STORY forms part of a wider Korean television ecosystem that includes general entertainment, lifestyle, drama, and digital content services.
History
tvN STORY is a South Korean cable and satellite television channel owned and operated within CJ ENM's E&M Division. Its institutional background is connected to OnStyle, a Korean lifestyle channel whose programming emphasized fashion, beauty, and women's interests. The tvN STORY identity represents the channel's place within CJ ENM's broader television portfolio rather than an independently listed media company. The channel's programming history developed around lifestyle-oriented entertainment. Project Runway Korea brought a Korean adaptation of fashion-design competition television to the network and ran from February 2009 through May 2015. Korea's Next Top Model, which aired from September 2010 to November 2014, extended the channel's involvement in modeling and fashion competition formats. Get It Beauty became one of the channel's most recognizable beauty programs, with seasons four through thirteen airing between July 2010 and 2020. A second strand of the schedule focused on celebrity access and pop-culture personalities. Jessica & Krystal followed the sisters Jessica and Krystal in a short series broadcast in 2014, while The TaeTiSeo centered on the Girls' Generation subgroup TaeTiSeo later that year. The channel subsequently commissioned programs associated with individual performers and idol groups, including Hyoyeon's One Million Likes, Channel Girls' Generation, dailyTaeng9Cam, Channel AOA, Hyoyeon's Ten Million Likes, and Seohyun's Home. These programs used personal routines, behind-the-scenes access, lifestyle presentation, and fan-oriented storytelling as recurring devices. The channel also experimented with adjacent entertainment concepts. Laundry Day aired from October 2016 to January 2017, and Lipstick Prince ran from December 2016 to June 2017. Charm TV was another associated programming property. Scripted programming expanded the schedule beyond factual and reality entertainment. My First Time aired in 2015, Beautiology 101 was presented as a completed drama, and Ruby Ruby Love was released online in January 2017 before a one-episode television special was broadcast later that month. Programming movement within CJ ENM's channel group was also visible in the history of Studio GB. The program began on tvN STORY in September 2020 and subsequently moved to Olive in 2021. This type of transfer reflected the use of multiple related channels to manage lifestyle and entertainment programming. In 2022, tvN STORY aired Now, Follow Me, continuing its use of celebrity-centered entertainment formats. Overall, tvN STORY's history is defined by its evolution from the OnStyle lineage and by a schedule combining beauty, fashion, modeling, celebrity reality, music-related entertainment, and selected drama. The channel's brand role is that of a specialized CJ ENM television outlet rather than a standalone consumer-products brand.
- 2022
Now, Follow Me airs
[1]Now, Follow Me aired from September through November 2022.
- 2021
Studio GB moves to Olive
[1]Studio GB moved from tvN STORY to Olive in 2021.
- 2020
Studio GB begins on the channel
[1]Studio GB began airing in September 2020 before later moving to Olive.
- 2016
New reality formats launch
[1]Channel AOA, Laundry Day, and Lipstick Prince expanded the channel's celebrity and lifestyle entertainment slate.
- 2015
The channel adds performer-focused formats and drama
[1]Hyoyeon's One Million Likes and the drama My First Time premiered during 2015.
- 2014
Celebrity-led reality programming expands
[1]Jessica & Krystal and The TaeTiSeo joined the schedule, reinforcing the channel's use of Korean pop-culture personalities.
- 2010
Korea's Next Top Model begins
[1]Korea's Next Top Model premiered, strengthening the channel's focus on modeling and fashion entertainment.
- 2010
Get It Beauty enters its later run
[1]The channel began airing season four of Get It Beauty, a beauty-focused program that continued through season thirteen in 2020.
- 2009
Project Runway Korea begins
[1]Project Runway Korea began airing on the channel, establishing a major fashion-design competition presence.
Products and positioning
A Korean lifestyle and entertainment television channel with a strong focus on women's programming, beauty, fashion, celebrity culture, and related scripted content.
Fashion competition television · 2009
Project Runway Korea
A Korean fashion-design competition series based on the Project Runway format. It aired on the channel from February 2009 through May 2015 and helped establish its association with fashion, design, and style-oriented entertainment.
Modeling competition television · 2010
Korea's Next Top Model
A Korean modeling competition series focused on aspiring models, challenges, and fashion-industry presentation. Its run on the channel lasted from September 2010 to November 2014.
Beauty and lifestyle television · 2010
Get It Beauty
A long-running beauty program covering cosmetics, personal-care topics, product presentation, and beauty advice. The channel aired seasons four through thirteen from 2010 to 2020, making it one of the most enduring properties associated with the service.
Celebrity reality television · 2014
Jessica & Krystal
A short-form celebrity reality series centered on sisters Jessica and Krystal. It aired from June to August 2014 and used the performers' personal relationship and lifestyle as its central subject.
Music-group reality television · 2014
The TaeTiSeo
A reality and entertainment program focused on TaeTiSeo, the Girls' Generation subgroup. It aired from August to October 2014 and formed part of the channel's expansion into idol-centered lifestyle content.
Beauty entertainment · 2016
Lipstick Prince
A beauty-oriented entertainment program that aired from December 2016 to June 2017. It extended the channel's beauty identity through a personality-driven format rather than a conventional instructional show.
Drama · 2015
My First Time
A scripted television drama that aired from October to November 2015, demonstrating the channel's participation in youth-oriented scripted programming alongside its lifestyle and reality schedule.
Drama · 2017
Ruby Ruby Love
A scripted title released online in January 2017 and subsequently presented as a one-episode television drama special. It illustrated the overlap between CJ ENM's digital and linear content distribution.
Brand decisions
2021
Transfer of Studio GB to OliveStrategyBackground
Studio GB had aired on tvN STORY beginning in September 2020, within CJ ENM's group of lifestyle and entertainment channels.
Action taken
The program was moved to Olive in 2021.
Aftermath
The transfer demonstrated CJ ENM's practice of reallocating programming among related channel brands.
Sources1 sources
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