TVN Meteo
TVN Meteo is a Polish weather-media brand that originated as a dedicated television channel and later continued primarily through its online weather portal and live web programming.
Last updated August 31, 2026
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Overview
TVN Meteo is a Polish weather-information brand associated with the TVN television group. It began broadcasting on 10 May 2003 as a 24-hour channel devoted primarily to weather forecasts. The service was distributed through most Polish cable networks and relied on the weather-presentation team also seen on TVN24 and the main TVN channel. Its original programming centered on thematic forecasts, but the schedule gradually expanded to subjects connected with weather and everyday life, including health, animals, plants, unusual weather events and, later, documentary programming. The channel developed alongside a broader digital service. The TVN Meteo weather portal, tvnmeteo.pl, was launched in June 2011, with the official launch date reported as 21 June. The website provided current forecasts and weather information and helped preserve the TVN Meteo identity beyond linear television. The channel also adopted the 16:9 widescreen format on 2 March 2009. Over its television history, TVN Meteo carried a mixture of core weather material and externally produced programming. Esoteric programming supplied by Kosmica TV occupied part of the schedule between August 2009 and the end of 2012. After a short interruption, Ezo TV programming appeared in a comparable slot from February 2013 through 2015. From 2016, afternoon esoteric programming was replaced by Telezakupy Mango teleshopping, while the nighttime schedule included Klub Magii, produced by Polcast Television. These changes reflected the channel's attempt to broaden its schedule beyond continuous weather presentation. By 2014, TVN had concluded that the dedicated weather-channel formula was becoming less effective, citing the partial exhaustion of the format and declining viewing figures. Rather than launch the proposed TVN Sportive channel as a separate service, the broadcaster transformed TVN Meteo into a lifestyle and sports channel. On 16 April 2015, the service was rebranded TVN Meteo Active and received a new visual identity. Its programming combined weather content with fitness, sport, healthy living, nutrition and leisure, although weather forecasts became concentrated mainly in overnight hours. The TVN Meteo name was retained online through the tvnmeteo.pl portal and related social-media activity. TVN Meteo Active ultimately ended on 7 January 2017, when it was replaced by HGTV, a channel focused on home improvement, interior design and gardening. Around that transition, TVN returned to the TVN Meteo identity through a live web television stream focused on weather forecasts. Consequently, TVN Meteo is best understood as a weather-media brand whose original linear channel was replaced and whose later presence was principally digital, rather than as a continuously operating standalone television channel.
History
TVN Meteo launched in Poland on 10 May 2003 as a 24-hour television channel dedicated to weather forecasts. It belonged to the TVN network and was owned by TVN Group. The channel's forecasts were prepared by the same weather team associated with TVN24 and TVN's flagship channel, allowing TVN Meteo to function as a specialist extension of the group's news and information operation. Distribution was available through most Polish cable networks. The initial schedule concentrated on thematic weather forecasts. Over time, the programming expanded to include material about health, animals, plants and unusual weather phenomena. Documentary programming was added in July 2011. The channel modernized its presentation by moving to the 16:9 format on 2 March 2009, while continuing to broadcast around the clock. TVN Meteo also used portions of its schedule for programming supplied by outside producers. Kosmica TV provided esoteric programming from August 2009 until the end of 2012. Following a month without that material, Ezo TV occupied a similar slot from February 2013 to 2015. In 2016, the afternoon esoteric block was replaced by Telezakupy Mango teleshopping, and nighttime programming included Klub Magii from Polcast Television. A significant extension came with the launch of the tvnmeteo.pl weather portal in June 2011. Although 20 June has been cited in connection with the launch, the official launch date was 21 June 2011. The portal supplied current forecasts and weather information and maintained the TVN Meteo identity online. In 2014, TVN announced plans involving a series-and-film channel, TVN Fabuła, and a proposed sports and health service called TVN Sportive. The broadcaster ultimately chose to transform TVN Meteo rather than proceed with TVN Sportive as a separate channel. The decision was attributed to the diminishing effectiveness of the dedicated weather-channel formula and falling viewing figures. On 16 April 2015, TVN Meteo was relaunched as TVN Meteo Active with a new logo and a substantially broader editorial proposition. The revised service covered sport, fitness, healthy lifestyles, nutrition and leisure, while retaining some weather programming. Forecasts, however, were largely moved to nighttime hours. The TVN Meteo brand continued through the tvnmeteo.pl portal and associated social channels. TVN Meteo Active was closed on 7 January 2017, when the television slot became HGTV, a channel devoted to interiors, home improvement and gardening. The broadcaster subsequently used the TVN Meteo identity for a live online stream focused entirely on weather forecasts. The brand's history therefore spans a dedicated linear weather channel, a short-lived lifestyle-and-sports repositioning, and a continuing or later digital weather presence.
- 2017
Linear channel replaced by HGTV
[1]TVN Meteo Active closes on 7 January and the channel is transformed into HGTV.
- 2015
Rebranding as TVN Meteo Active
[1]The channel adopts a sports and lifestyle format on 16 April.
- 2011
Online portal introduced
[1]The tvnmeteo.pl weather portal officially launches in June, and documentary programming is added to the television schedule in July.
- 2009
Transition to 16:9
[1]TVN Meteo adopts widescreen broadcasting on 2 March.
- 2003
TVN Meteo launches
[1]The dedicated Polish weather channel begins broadcasting on 10 May.
Products and positioning
A Polish weather-information service combining broadcast forecasts, weather journalism and digital forecast access under the TVN brand.
Weather television channel · 2003
TVN Meteo
The original TVN Meteo service was a Polish 24-hour television channel focused on thematic weather forecasts. Its scope later widened to related subjects such as health, animals, plants, weather anomalies and documentaries. The channel was distributed through most Polish cable networks and shared weather-presenting talent and production resources with TVN and TVN24.
Online weather portal · 2011
tvnmeteo.pl
The TVN Meteo web portal extended the brand into digital weather information. Launched in June 2011, it provided current forecasts and weather-related information and preserved the brand after the television service was repositioned and later replaced.
Lifestyle and sports television channel · 2015
TVN Meteo Active
TVN Meteo Active was the 2015 successor to TVN Meteo's original weather-channel format. It combined limited weather coverage with programming about fitness, sport, healthy living, nutrition and leisure. The service closed in January 2017 and was replaced by HGTV.
Brand decisions
2017
Replace TVN Meteo Active with HGTVStrategyBackground
The lifestyle-and-sports repositioning did not become the channel's long-term television direction.
Action taken
TVN Meteo Active was shut down on 7 January and the television service was converted into HGTV.
Aftermath
TVN Meteo continued as an online weather identity, including a live web stream focused on forecasts.
2015
Launch TVN Meteo ActiveGeneration changeBackground
TVN sought to broaden the channel's appeal beyond weather forecasts.
Action taken
On 16 April, TVN Meteo received a new name and logo and added sports, fitness, health, food and leisure programming.
Aftermath
The TVN Meteo name remained active online, while the linear rebrand eventually ended with the channel's replacement by HGTV.
2014
Transform the dedicated weather channelStrategyBackground
TVN considered the dedicated weather-channel formula partly exhausted and associated it with declining viewing figures. A proposed TVN Sportive project was reconsidered in this context.
Action taken
The broadcaster chose to convert TVN Meteo into a broader lifestyle and sports service rather than operate TVN Sportive as a separate channel.
Aftermath
The decision led to the TVN Meteo Active rebrand in April 2015, with weather forecasts reduced mainly to overnight programming.
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