TVJ Productions

TVJ Productions, Inc. is a Philippine media production company associated with Tito Sotto, Vic Sotto, and Joey de Leon, the veteran television personalities collectively known as TVJ. The company was formed on June 7, 2023, after the three presenters ended their relationship with Television and Production Exponents, Inc. (TAPE), the former producer of Eat Bulaga!, amid conflicts involving the show's management and production arrangements. The company was created around the continued production of the noontime variety program identified with TVJ. Its establishment allowed the hosts to continue developing and presenting the program outside TAPE's corporate structure. MediaQuest Holdings, through its investment vehicle MQuest Ventures, subsequently agreed to acquire a majority stake of 51% in the company, while Sotto, Vic Sotto, and de Leon retained the remaining 49% collectively. This ownership arrangement connected the TVJ production operation with MediaQuest's broader Philippine media interests and its television network TV5. TVJ Productions' principal project is the current iteration of Eat Bulaga!, one of the Philippines' longest-running noontime variety and entertainment programs. The program initially premiered under the temporary title E.A.T. on July 1, 2023, in cooperation with TV5. The temporary branding reflected an unresolved trademark dispute between TAPE and TVJ Productions concerning the Eat Bulaga! name. After the dispute was resolved in TVJ Productions' favor, the program adopted the Eat Bulaga! title in 2024. The show combines live variety entertainment, comedy, contests, musical performances, audience participation, and recurring segments associated with the TVJ hosts and their wider presenting team. The company's credited television output also includes Eat Bulaga! Lenten Drama Specials and Barangay Cinema Presents. These projects indicate a scope broader than the daily noontime program, extending into seasonal dramatic programming and entertainment-oriented presentation formats. MediaQuest was also reported to have considered bringing back or developing new versions of other programs connected with TVJ, including Wow Mali and Iskul Bukol. The reported Wow Mali concept was linked particularly with Joey de Leon and was expected to involve Eat Bulaga! personalities Jose Manalo and Wally Bayola in some episodes, although the available reference material does not establish a completed series or definitive launch date. TVJ Productions is therefore best understood as a talent-led television production company whose identity is closely tied to the TVJ trio and to the continuation of their flagship noontime format. Its business role combines program ownership or production participation, talent collaboration, and network partnership, especially through TV5 and MediaQuest. The company remains active, with Eat Bulaga! listed as its continuing principal television production.

TVJ Productions was established on June 7, 2023, by Tito Sotto, Vic Sotto, and Joey de Leon, collectively known as TVJ. The company emerged from a break with Television and Production Exponents, Inc. (TAPE), which had previously produced Eat Bulaga!. The separation followed conflicts between TVJ and TAPE's new management. Rather than ending the trio's association with the noontime format, the new company provided a separate production structure through which TVJ could continue working in television. The company's first major undertaking was the continuation of the TVJ noontime show. In cooperation with TV5, TVJ Productions launched the program on July 1, 2023, using the temporary title E.A.T. The provisional name was used while a trademark dispute involving TAPE and TVJ Productions remained unresolved. The program occupied a prominent noontime television position and served as the principal vehicle for TVJ's return to regular programming under their new company. TVJ Productions later secured the ability to use the Eat Bulaga! name after the trademark dispute concluded in its favor. The program was listed as Eat Bulaga! from 2024 onward. Its output has included the main variety show, Lenten drama specials, and Barangay Cinema Presents. These credits show the company operating across daily variety entertainment, seasonal programming, and other television presentation formats rather than functioning solely as a one-program entity. The company also became connected to MediaQuest Holdings. Through MQuest Ventures, MediaQuest agreed to acquire 51% of TVJ Productions, while the three TVJ principals retained a combined 49%. The transaction placed majority ownership with a major Philippine media group and linked TVJ Productions' programming activities with TV5. The available reference material identifies the TVJ trio as the company's creative and on-screen principals, while MediaQuest supplies the corporate media connection. In 2023, MediaQuest was also reported to be considering television projects involving programs associated with TVJ, including Wow Mali and Iskul Bukol. Wow Mali had previously been associated with Joey de Leon and had aired on TV5 during earlier periods. Reports suggested that Jose Manalo and Wally Bayola, both associated with Eat Bulaga!, could participate in episodes of a new version. The reference material does not confirm that these proposals became completed TVJ Productions series. TVJ Productions remains an active Philippine television company centered on the TVJ hosts and the Eat Bulaga! franchise. Its development reflects the importance of presenter-owned or presenter-linked production companies in Philippine television, particularly when established talent seeks to preserve a program identity while changing corporate and network relationships.

• 2024

  The program returns to the Eat Bulaga! title

  [1]TVJ Productionsen.wikipedia.org

  Following the resolution of the trademark dispute in TVJ Productions' favor, the program is identified as Eat Bulaga! rather than E.A.T.

• 2023

  TVJ Productions is established

  [1]TVJ Productionsen.wikipedia.org

  TVJ Productions is formed on June 7 after TVJ separates from TAPE, the former producer of Eat Bulaga!.

• 2023

  E.A.T. launches on TV5

  [1]TVJ Productionsen.wikipedia.org

  The new TVJ noontime program premieres on July 1 under the temporary title E.A.T., in partnership with TV5.

• 2023

  MediaQuest becomes majority owner

  [2]MediaQuest acquires majority stake in TVJ Productionsphilstar.com

  MQuest Ventures, an entity of MediaQuest Holdings, agrees to acquire 51% of the production company.

A talent-led Philippine television production company built around the TVJ trio and their long-running noontime entertainment franchise.

• Television variety program · 2023

  E.A.T.

  The temporary title used for TVJ Productions' initial TV5 noontime program, which premiered on July 1, 2023. It functioned as the successor presentation associated with TVJ while the company and TAPE were involved in a dispute over the Eat Bulaga! name. The program provided a live entertainment format centered on variety segments, comedy, contests, music, and the TVJ hosts.

• Noontime variety and entertainment program · 2024

  Eat Bulaga!

  TVJ Productions' principal television property and the current iteration of the long-running Philippine noontime variety show associated with Tito Sotto, Vic Sotto, and Joey de Leon. Co-produced with TV5, it combines entertainment, comedy, music, contests, audience participation, and recurring presenter-led segments. The program adopted the Eat Bulaga! title after the trademark dispute with TAPE was resolved in TVJ Productions' favor.

• Seasonal television drama specials · 2024

  Eat Bulaga! Lenten Drama Specials

  Seasonal dramatic specials produced under the Eat Bulaga! banner. They extend the company's programming beyond the regular noontime variety format into religious-season television storytelling and special-event programming.

• Television presentation program · 2024

  Barangay Cinema Presents

  A television project credited to TVJ Productions in 2024. The available reference identifies the program as part of the company's film- and entertainment-oriented output, but provides limited information about its format, distribution, and continuing status.

• 2023

  Create an independent production company after leaving TAPEStrategy

  Background

  TVJ's relationship with TAPE, the former producer of Eat Bulaga!, ended amid conflicts with TAPE's new management.

  Action taken

  Tito Sotto, Vic Sotto, and Joey de Leon established TVJ Productions to continue producing television content and to support a new iteration of their noontime program.

  Aftermath

  The company launched E.A.T. with TV5 and later resumed use of the Eat Bulaga! name after the related trademark dispute was resolved in its favor.

  Source

• 2023

  Accept MediaQuest majority investmentM&A

  Background

  TVJ Productions required a corporate and network framework for its continuing television operations after the split from TAPE.

  Action taken

  MQuest Ventures, under MediaQuest Holdings, agreed to acquire 51% of the company, while the TVJ trio retained 49% collectively.

  Aftermath

  TVJ Productions became majority-owned by a MediaQuest-related entity and developed its principal programming in association with TV5.

  Source

• 2023

  Launch the E.A.T. noontime programProduct launch

  Background

  Following the company's formation and its move away from TAPE, TVJ needed a new on-air vehicle for its established hosting team.

  Action taken

  TVJ Productions and TV5 premiered E.A.T. on July 1, 2023.

  Aftermath

  The show later became known as Eat Bulaga! after the trademark dispute was resolved.

  Source

1. 1TVJ Productionsen.wikipedia.org
2. 2MediaQuest acquires majority stake in TVJ Productionsphilstar.com