V+ TVI

V+ TVI is a Portuguese basic television channel owned by TVI. It originated as TVI Ficção, a thematic service focused on programming drawn from TVI's fictional catalogue, including telenovelas, sitcoms and television series. The channel was launched on 18 March 2020 by the Portuguese operator NOS, following an arrangement involving TVI and MEO that provided TVI Ficção with an exclusive relationship with that platform. It was subsequently distributed through other pay-television services, including platforms serving Portuguese-speaking African markets and viewers elsewhere in Europe. In its original form, TVI Ficção functioned primarily as a destination for reruns and library programming from its free-to-air sister channel, TVI. As of February 2021, it was not carrying programming produced exclusively for the thematic channel. Its schedule could also include entertainment formats associated with TVI, such as the celebrity-oriented programme Câmara Exclusiva. The channel therefore extended the life of TVI's fiction and entertainment catalogue while giving pay-television viewers a dedicated outlet for Portuguese-language content. The service broadened its programming mix during 2024. In March, it began carrying live events, including UEFA Women's Champions League matches, and in May it broadcast the FNAC Live festival. These additions marked a move beyond a strictly archival fiction proposition. The final programme broadcast under the TVI Ficção name was A Única Mulher. During 2024, TVI decided to use the channel position for a broader general-interest service. Announcements in early July described plans for a channel combining news and entertainment and positioning it in competition with generalist services such as CMTV. On 1 August 2024, the new identity V+ TVI was announced, and the service was reconstituted under that name on 9 August 2024. Hugo Andrade was identified as its director of programming. The relaunch was timed around the beginning of the 2024–25 Primeira Liga season and introduced V+ Futebol as a launch programme, alongside Portuguese football commentary, original productions and acquired foreign series. Among the announced imported titles were the Colombian series Café con aroma de mujer and the Argentine series Esperanza mía. V+ TVI consequently represents a transition from a narrow TVI fiction-library channel to a broader entertainment and information brand. It remains connected to TVI's content ecosystem, but its programming proposition is no longer limited to previously broadcast dramas and comedies. The available reference material does not establish a separate corporate entity, an independent public listing, financial performance, or a standalone production infrastructure for the channel.

V+ TVI began as TVI Ficção, a thematic television service associated with Portugal's TVI network. It launched on 18 March 2020 through NOS after an arrangement between TVI and MEO that gave the service an exclusive relationship with the latter platform. The channel was designed to serve audiences seeking TVI's Portuguese-language fiction and related entertainment in a dedicated pay-television environment. Its distribution also extended beyond Portugal through platforms serving Portuguese-speaking African countries and through services available in Europe. The original TVI Ficção proposition relied heavily on TVI's existing catalogue. Its programming included telenovelas, sitcoms and series that had already been shown on the free-to-air TVI channel. A celebrity format, Câmara Exclusiva, was among the entertainment programming associated with the service. By February 2021, the channel had not yet broadcast content produced exclusively for itself; its schedule was principally a curated extension of TVI's existing output rather than a separate commissioning operation. The channel's scope widened in 2024. In March it began airing live events, including UEFA Women's Champions League matches, and in May it carried the FNAC Live festival. These broadcasts diversified a channel previously identified mainly with fiction reruns and TVI catalogue programming. A Única Mulher was the last programme broadcast under the TVI Ficção identity. TVI then moved to reposition the service as a general-interest channel. In early July 2024, plans were reported to use the existing channel space for a new service combining news and entertainment and competing with broader Portuguese television outlets. Hugo Andrade was named as the planned programming director. On 1 August, TVI announced the V+ TVI name, pronounced V+, and the service was reconstituted on 9 August 2024. The V+ TVI schedule was intended to move beyond the former fiction-only orientation. It included Portuguese football commentary, original productions and acquired international series. The Colombian series Café con aroma de mujer and the Argentine series Esperanza mía were identified among the foreign programmes. The relaunch also coincided with the start of the 2024–25 Primeira Liga season, with V+ Futebol presented as an initial programme. The resulting channel retained a connection to TVI but adopted a broader editorial and commercial proposition encompassing entertainment, information, sport and general-interest content.

• 2024

  Live-event programming expands

  [1]V+ TVIen.wikipedia.org

  The channel adds live broadcasts such as UEFA Women's Champions League matches and the FNAC Live festival.

• 2024

  V+ TVI identity introduced

  [1]V+ TVIen.wikipedia.org

  TVI announces the V+ TVI name on 1 August and reconstitutes the service under that identity on 9 August.

• 2021

  Catalogue-led programming confirmed

  [1]V+ TVIen.wikipedia.org

  By February, the channel is described as carrying content previously broadcast by TVI rather than programming made exclusively for TVI Ficção.

• 2020

  TVI Ficção launches

  [1]V+ TVIen.wikipedia.org

  TVI Ficção begins broadcasting on 18 March through NOS as a thematic channel centered on TVI fiction and entertainment.

A Portuguese general-interest pay-television channel built on TVI's entertainment and fiction catalogue, with expanded sports, news and acquired-programming ambitions after its 2024 rebrand from TVI Ficção.

• Thematic television channel · 2020

  TVI Ficção

  The original channel identity, launched in 2020, focused on TVI's existing telenovelas, sitcoms, series and related entertainment programming. It operated primarily as a curated destination for the broadcaster's fiction catalogue rather than as a major source of exclusive productions. Its later schedule expanded to include selected live sports and cultural events before the channel was replaced by V+ TVI.

• General-interest television channel · 2024

  V+ TVI

  The current identity of the service from August 2024. V+ TVI combines TVI-related entertainment and original productions with news-oriented and sports content, including football commentary. Its announced programming also included the imported series Café con aroma de mujer and Esperanza mía, reflecting a broader proposition than the former TVI Ficção channel.

• Sports television programme · 2024

  V+ Futebol

  A football-focused launch programme associated with the V+ TVI relaunch around the beginning of the 2024–25 Primeira Liga season. It formed part of the channel's effort to broaden its schedule beyond TVI fiction and entertainment catalogue programming.

• 2024

  Convert TVI Ficção into a general-interest channelStrategy

  Background

  TVI Ficção had primarily served as a thematic outlet for programmes previously shown by TVI, although it began adding live events in 2024. TVI planned a broader service combining news and entertainment.

  Action taken

  TVI replaced the TVI Ficção identity with V+ TVI and introduced a wider schedule including football commentary, original productions and acquired foreign series.

  Aftermath

  The service was reconstituted as V+ TVI on 9 August 2024, with V+ Futebol among its launch offerings and Hugo Andrade identified as programming director.

  • CMTV

  Source

• 2024

  Launch V+ TVI programming slateProduct launch

  Background

  The new identity was timed around the beginning of the 2024–25 Primeira Liga season and was intended to establish a general-interest alternative to the former fiction-focused channel.

  Action taken

  V+ TVI introduced football commentary, original productions and two announced foreign series: Café con aroma de mujer and Esperanza mía.

  Aftermath

  The channel moved from a TVI fiction-library proposition toward a broader entertainment, information and sports schedule.

  Source

1. 1V+ TVIen.wikipedia.org