TVC

TVC, also called Canal TVC, is a Brazilian television station headquartered in Potiraguá, a city in the state of Bahia. It belongs to Arruda Comunicação Independente, a company owned by businessman Gel Arruda. The station was announced on 31 March 2021 and began experimental operations on channel 21 UHF digital on 7 April 2021. Its official inauguration took place on 16 April 2021 during a ceremony at the Potiraguá City Council. It was the first television station in the city and the first to activate a digital television signal there; until then, Potiraguá had only an analog repeater of TV Santa Cruz. TVC broadcasts in high definition and operates on channel 21.1 as well as subchannel 12.1. It entered the air without a concession or authorization from ANATEL, although its creation had the support of the municipal government. On 28 May 2022, TVC increased its transmitter power to reach the district of Itaimbé, presenting the action as a partnership with the federal Digitaliza Brasil project, though the program has no recorded activity in Potiraguá and the station still lacks a concession. The station produces and airs programs including Cine TVC, Reportagem Especial, Resenha Esportiva, TVC Agora!, and TVC Kids. Former programs include Buteco Vip, Fala Aí!, Luana Responde, Politicando, Potiraguá em Destaque, and Top Gospel. Beyond television, TVC offers sports broadcasts, audiovisual production, and image and social media consulting services to companies, public entities, and professionals. Its programming is available 24 hours a day via digital channels 12.1 and 21.1 UHF, the TVC+ app, EliteNetTV channel 834, MoobiTV channel 53, and Scalaplay. The station maintains journalism and ombudsman contacts and is active on social media as @canaltvcdigital.

TVC was announced on 31 March 2021 by Arruda Comunicação Independente, a company owned by businessman Gel Arruda, as the first television station in the city of Potiraguá, Bahia. The station began experimental operations on 7 April 2021 on channel 21 UHF digital. It went on air without a concession or authorization from ANATEL to operate in the city, but its creation had the support of the municipal government. The official inauguration was held on 16 April 2021 through a ceremony at the Potiraguá City Council. On 20 July 2021, TVC premiered TVC Agora!, its first live newscast, presented by owner Gel Arruda and broadcast in the early evening. On 28 May 2022, TVC increased its transmitter power, reaching the district of Itaimbé. The station announced the action as a "partnership" with the Digitaliza Brasil project, promoted by the Federal Government to activate digital television repeaters in interior cities of Brazil. However, the program has no record of activity in Potiraguá, and the station remains without a concession to operate. TVC was the first station to activate a digital television signal in Potiraguá; until then, the city relied exclusively on an analog repeater of TV Santa Cruz. It began operations transmitting in high definition and operates on both channel 21.1 and subchannel 12.1. The station produces and airs programs such as Cine TVC (film session), Reportagem Especial (journalism, with Gel Arruda), Resenha Esportiva (sports journalism, with Magno Araújo and Tany Santos), TVC Agora! (journalism, with Gel Arruda), and TVC Kids (children's program). Other programs that were part of the schedule and have been discontinued include Buteco Vip, Fala Aí!, Luana Responde, Politicando, Potiraguá em Destaque, and Top Gospel. In addition to television, TVC offers services such as sports broadcasts for clubs, municipalities, and sports boards; audiovisual production for companies, public entities, and communication professionals; and image and social media consulting for companies, municipalities, and politicians. Its programming is available 24 hours a day on channels 12.1 and 21.1 UHF digital (depending on region), the TVC+ app, EliteNetTV channel 834, MoobiTV channel 53, and Scalaplay. The station maintains a newsroom contact (jornalismo@canaltvc.com) and an ombudsman service (073-9 9127-6625) and is active on social media as @canaltvcdigital.

• TVC announced by Arruda Comunicação Independente as the first television station in Potiraguá.

• Experimental operations begin on channel 21 UHF digital.

• Official inauguration ceremony at the Potiraguá City Council.

• Premiere of TVC Agora!, the first live newscast, presented by Gel Arruda.

• Transmitter power increased to reach the district of Itaimbé, announced as a partnership with Digitaliza Brasil.

Local television station serving Potiraguá and surrounding areas in Bahia, with a focus on local news, sports, and community programming.

• Cine TVC

  Film session.

• Reportagem Especial

  Journalism program with Gel Arruda.

• Resenha Esportiva

  Sports journalism program with Magno Araújo and Tany Santos.

• TVC Agora!

  Journalism program with Gel Arruda.

• TVC Kids

  Children's program.

• Buteco Vip

  Discontinued program.

• Fala Aí!

  Discontinued program.

• Luana Responde

  Discontinued program.

• Politicando

  Discontinued program.

• Potiraguá em Destaque

  Discontinued program.

• Top Gospel

  Discontinued program.

1. 1Home - CANAL TVCcanaltvc.com
2. 2TVC (Potiraguá) - Wikipediapt.wikipedia.org
3. 3TVC - Wikidatawikidata.org
4. 4TVC appoints account director in New Yorkthedrum.com