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TV25

TV25 is a Swiss German-language private general-interest television channel launched in 2016, now part of CH Media and positioned as an entertainment and lifestyle-oriented sister channel to TV24.

Last updated September 29, 2026

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Overview

TV25 is a Swiss German-language private general-interest television channel. It was announced on 9 December 2015 by AZ Medien, the regional press group that also owned the local Swiss television channels Tele M1, TeleZüri and TeleBärn, as a second national private general-interest channel following the launch of TV24 two years earlier on 10 December 2013. TV25 began broadcasting on 26 April 2016 at 20:15 and transmits in high definition. The channel positions itself as a general-interest broadcaster. Unlike TV24, it does not carry a daily news bulletin. Its schedule mixes Swiss productions, cartoons, European films, quality documentaries and art-house cinema, American series, cooking shows, teleshopping, sport, and a weather service running from 06:00 to 18:15. Like TV24, it draws part of its programming from the output of the group's partner local channels Tele M1, TeleBärn and TeleZüri. TV25 is distributed throughout Switzerland by cable and IPTV, including via Swisscom TV, UPC Cablecom and other local and regional cable networks. Its advertising sales are handled by Goldbach Group, which also markets other advertising windows such as M6 Suisse, TVM3 and C8 Suisse. The channel is part of the CH Media broadcasting group, the successor to the AZ Medien television activities. In its current on-air presentation the channel is branded as "3+ Emotion" and is described as formerly TV25, with a remit of "everything for the heart and a good time" — a channel that triggers good vibes and big feelings for the most beautiful hours of the day. Its schedule features reality and lifestyle formats such as Bumann, der Restauranttester, Bauer, ledig, sucht..., Leben im Blockhaus and the documentary series Swissview, alongside teleshopping blocks from Susi.live, premiumshopping.tv and MediaShop, which are streamed on oneplus.

History

TV25 was announced on 9 December 2015 by AZ Medien, a Swiss regional press group that also held the local Swiss television channels Tele M1, TeleZüri and TeleBärn. The announcement framed TV25 as a second national private general-interest channel, following the launch of TV24 two years earlier on 10 December 2013. The channel went on air on 26 April 2016 at 20:15 and broadcasts in high definition. From the outset TV25 was positioned as a general-interest channel. In contrast to TV24, it carries no daily news bulletin. Its programming includes Swiss productions, cartoons, European films, quality documentaries and art-house cinema, American series, cooking shows, teleshopping, sport, and a weather service broadcast from 06:00 to 18:15. Like TV24, it sources part of its schedule from the programmes of the group's partner local channels Tele M1, TeleBärn and TeleZüri. Distribution is nationwide across Switzerland by cable and IPTV, including Swisscom TV, UPC Cablecom and other local and regional cable networks. Advertising sales are handled by the Goldbach Group, which also markets other advertising windows such as M6 Suisse, TVM3 and C8 Suisse. Over time the channel's ownership context evolved into CH Media, the broadcasting group that succeeded AZ Medien's television activities. In its current on-air presentation the channel appears under the brand "3+ Emotion" and is described as formerly TV25, with the tagline "everything for the heart and a good time" — a channel that triggers good vibes and big feelings for the most beautiful hours of the day. Its current schedule features reality and lifestyle formats such as Bumann, der Restauranttester, Bauer, ledig, sucht..., Leben im Blockhaus and the documentary series Swissview, alongside teleshopping blocks from Susi.live, premiumshopping.tv and MediaShop that are streamed on oneplus.

  • AZ Medien announces the launch of TV25 as a second national private general-interest channel.

  • TV25 begins broadcasting at 20:15 in high definition.

Products and positioning

Swiss German-language private general-interest channel focused on entertainment, lifestyle and emotion, without a daily news bulletin, distributed nationwide via cable and IPTV.

  • Bumann, der Restauranttester

    Reality format featuring restaurant tester Daniel Bumann.

  • Bauer, ledig, sucht...

    Swiss reality dating format for farmers.

  • Leben im Blockhaus

    Lifestyle documentary series about life in a log cabin.

  • Swissview

    Documentary series showcasing Swiss routes and landscapes.

  • Teleshopping blocks

    Home shopping programming from Susi.live, premiumshopping.tv and MediaShop, streamed on oneplus.

Sources4 sources

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