TV Vitória
TV Vitória is a Brazilian television station based in Vitória, Espírito Santo, and an affiliate of Record serving the state.
Last updated August 31, 2026
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Overview
TV Vitória is a television broadcaster headquartered in Vitória, the capital of Espírito Santo, Brazil. The station operates on channel 6 and serves as an affiliate of Record throughout the state. It is part of Rede Vitória de Comunicação, a media group controlled by the Buaiz Group, which also operates radio outlets including Jovem Pan FM Vitória and Jovem Pan News Vitória. The station began broadcasting on September 8, 1961, becoming the first television station established in Espírito Santo. It was launched by Diários Associados on the anniversary of Vitória and initially combined locally produced programming with retransmissions from TV Tupi São Paulo, whose network later developed into Rede Tupi. Although it began operating before holding a formal concession, its regulatory status was regularized in June 1979. Following the closure of Rede Tupi in 1980, TV Vitória passed through a period of independent and transitional programming, including content from TVS Rio de Janeiro and Record. In 1981 it became one of the early affiliates of SBT. In 1984, Diários Associados sold the station and Rádio Vitória to the Buaiz Group after a transaction involving João Calmon and Américo Buaiz Filho. TV Vitória then affiliated with Rede Manchete. The station developed a stronger regional-information role in the 1990s. In 1992 it introduced Rede Vitória de Notícias, a collaborative arrangement with newspapers from the interior of Espírito Santo. Newspaper reporters supplied material for broadcast by telephone, while the television station credited the participating publications. The arrangement ended after approximately two years when participating newspapers began seeking payment for their contributions. After negotiations lasting roughly two and a half years and amid the decline of Rede Manchete, TV Vitória joined Record on October 1, 1998. The affiliation connected the local broadcaster to Record's expanding national network while preserving a substantial schedule of Espírito Santo news, public-affairs, lifestyle, business, agricultural, entertainment, and competition programming. TV Vitória maintains studios at the Buaiz Group headquarters in Parque Moscoso and commercial offices in Praia do Canto. Its transmission facilities are located at the summit of Morro da Fonte Grande. As part of Brazil's transition from analog to digital television, the station ended its analog VHF transmission on channel 6 at 11:59 p.m. on October 25, 2017, in accordance with the schedule established by the national telecommunications authorities. Its current identity combines Record network programming with locally produced shows aimed at viewers across Espírito Santo.
History
TV Vitória began broadcasting on September 8, 1961, in Vitória, Espírito Santo, as the first television station in the state. Diários Associados launched the station on the anniversary of Espírito Santo's capital. Its early schedule combined local production with programs retransmitted from TV Tupi São Paulo, which later became associated with the development of Rede Tupi. The station initially operated without a television concession, and its legal status was regularized in June 1979 under Communications Minister Haroldo Corrêa de Mattos. When Rede Tupi ended operations in 1980, TV Vitória was among the Diários Associados stations that avoided revocation. It subsequently maintained a mixed schedule, including independent programming and temporary retransmissions from TVS Rio de Janeiro and Record. In 1981, it became one of SBT's first affiliates. Ownership changed in 1984. Diários Associados sold TV Vitória and Rádio Vitória to the Buaiz Group after businessman João Calmon acquired shares from other shareholders and resold the station to Américo Buaiz Filho. That same year, TV Vitória affiliated with Rede Manchete. In 1992, the broadcaster created Rede Vitória de Notícias, a cooperative news-distribution project involving newspapers from municipalities outside the capital. During broadcasts, reporters from participating newspapers provided information by telephone. In exchange, the station identified the newspapers in its credits. The project lasted about two years and ended after the newspapers sought compensation that the broadcaster did not agree to provide. TV Vitória changed affiliations again on October 1, 1998. Following approximately two and a half years of negotiations and the weakening of Rede Manchete, the station joined Record, which was expanding its national network. The affiliation became the basis for the station's current combination of national network programming and locally produced content. The broadcaster's facilities include studios at the Buaiz Group headquarters in Parque Moscoso, commercial offices in Praia do Canto, and transmitters on Morro da Fonte Grande. Its local schedule has included multiple news editions, police and general-interest reporting, variety programming, business and agricultural shows, culinary competitions, and startup-focused content. TV Vitória completed the analog-to-digital transition on October 25, 2017. At 11:59 p.m. that day, it ended its analog transmission on VHF channel 6 in accordance with the national timetable for Brazilian television digitization.
- 2017
Analog signal is switched off
[1]The station ended analog VHF broadcasting on October 25 as part of Brazil's digital television transition.
- 1998
Record affiliation begins
[1]TV Vitória joined Record on October 1 after the decline of Rede Manchete and an extended negotiation process.
- 1992
Rede Vitória de Notícias is introduced
[1]The station began a cooperative news project with newspapers from the interior of Espírito Santo.
- 1984
Buaiz Group acquires the station
[1]The station and Rádio Vitória were sold by Diários Associados in a transaction that placed TV Vitória under the Buaiz Group, followed by an affiliation with Rede Manchete.
- 1981
Affiliation with SBT
[1]TV Vitória became one of the early affiliates of SBT.
- 1980
Rede Tupi closes
[1]Following the end of Rede Tupi, TV Vitória continued through a transitional period of independent and relay programming.
- 1979
Operating status is regularized
[1]The station's previously irregular concession situation was regularized in June under the federal communications administration.
- 1961
Station launches in Vitória
[1]Diários Associados inaugurated TV Vitória on September 8, making it the first television station in Espírito Santo.
Products and positioning
A regional Espírito Santo broadcaster combining Record network content with locally produced journalism, public-affairs, entertainment, business, agricultural, and lifestyle programming.
Television programming
Local news programming
TV Vitória's local news portfolio includes ES No Ar, Balanço Geral ES, Cidade Alerta ES, and Jornal da TV Vitória. These programs provide general, regional, police, and daily-news coverage for viewers in Espírito Santo alongside Record's national schedule.
Variety programming
Fala Espírito Santo
A locally produced variety program focused on Espírito Santo subjects and general-interest content.
Business programming
Mundo Business
A business-oriented program covering commercial and economic subjects relevant to the regional audience.
Agricultural programming
Agro Business
An agricultural news and information program addressing agribusiness and rural activity.
Culinary competition
Chef de Família
A locally produced cooking-competition format presented as part of TV Vitória's entertainment and lifestyle offering.
Culinary competition
Mais Doce
A confectionery-focused culinary competition included in the station's local programming.
Entrepreneurship programming
Espírito Startups
A program dedicated to startups and the entrepreneurial ecosystem in Espírito Santo.
Reality programming
Mega Vendedor
A reality-format program centered on sales and commercial performance.
Brand decisions
2017
Transition from analog to digital broadcastingOtherBackground
Brazil's federal television transition schedule required stations in Vitória to discontinue analog transmissions.
Action taken
TV Vitória switched off its analog VHF channel 6 signal at 11:59 p.m. on October 25, 2017.
Aftermath
The station continued as part of Brazil's digital television environment.
1998
Switch from Rede Manchete to RecordStrategyBackground
Rede Manchete was declining, while Record was expanding its national affiliate network. TV Vitória negotiated for approximately two and a half years before changing affiliations.
Action taken
The station became a Record affiliate on October 1, 1998.
Aftermath
The affiliation established the station's continuing combination of Record network content and locally produced Espírito Santo programming.
Sources2 sources
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