TV TEM Bauru
A Brazilian television station in Bauru, São Paulo, affiliated with TV Globo and operating under the TV TEM regional network.
Last updated August 31, 2026
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Overview
TV TEM Bauru is a Brazilian free-to-air television station based in Bauru, in the state of São Paulo. It operates on channel 26 and is affiliated with TV Globo, combining Globo's national and São Paulo programming with locally produced journalism and regional content. The station's studios are in the Jardim Bela Vista neighborhood of Bauru, while its transmission facilities are associated with Jardim Ouro Verde. Its principal editorial and commercial role is to serve viewers and advertisers in the interior of São Paulo rather than the capital region. The station traces its history to the initiative of João Simonetti, founder of Rádio Clube Bauru. After obtaining authorization for a television service in 1959, Simonetti conducted experimental broadcasts on VHF channel 2. TV Bauru was formally established on August 1, 1960, becoming the first television station in the interior of São Paulo and, according to the station's historical account, the first television station established outside a Brazilian state capital. Its early schedule included locally produced variety, music, news, and dramatic programming. Financial difficulties soon made the operation difficult, and Simonetti sold the station to Organizações Victor Costa in October 1960. The acquisition linked TV Bauru to a broader television operation and expanded its access to imported and retransmitted programming. In 1965, Organizações Victor Costa was sold to Roberto Marinho, bringing the station into the Globo group and making it an owned-and-operated Globo outlet. Over subsequent decades, local entertainment production diminished while journalism became the main local contribution. The station supplied reports and local news blocks for Globo's evolving São Paulo news formats, including Jornal Nacional, Jornal Hoje, SPTV, and SP Já. In 1984, the station was renamed Rede Globo Oeste Paulista as part of a Globo initiative to strengthen regional operations. Investment in equipment, reporting infrastructure, and branch offices expanded its reach across the state's interior. The service later underwent another rebranding as TV Modelo in 1998, when Globo's regionalization strategy emphasized community-oriented programming, local sports, agribusiness, public-interest initiatives, and closer editorial contact with municipalities in its coverage area. In 2002, Globo's financial pressures led it to sell interests in several broadcasters. José Hawilla's Traffic Group acquired a controlling stake in TV Modelo and related inland São Paulo stations. On May 6, 2003, the stations were consolidated under the TV TEM identity, and TV Modelo became TV TEM Bauru. The new branding replaced the previous local schedule with programs including Bom Dia Cidade and TEM Notícias, while some network-wide regional productions continued to be made by TV TEM Sorocaba and relayed by the other stations. TV TEM Bauru subsequently modernized its transmission infrastructure. A digital signal was inaugurated on July 23, 2012, using UHF channel 26. Local news began appearing in high definition on June 2, 2015, and the station ended its analog VHF channel 2 transmission on March 28, 2018, in accordance with Brazil's national digital-television transition. Its current output includes local news bulletins and editions of Bom Dia Cidade and TEM Notícias, alongside Globo programming and selected programs produced elsewhere within the TV TEM network. The station is therefore both a local news organization and a regional distribution platform for Globo content.
History
TV TEM Bauru originated in the late 1950s, when João Simonetti, who had established Rádio Clube Bauru, sought authorization to create a television station in the city. Authorization was granted in 1959, and experimental broadcasts began on VHF channel 2. The station was formally founded on August 1, 1960. Its creation was historically significant because it was established in Bauru rather than in a state capital, making it an early example of television's expansion into Brazil's interior. The original TV Bauru produced a range of local programs, including variety shows, music, news, and a locally written telenovela. The economics of operating a full-service television station in a comparatively small advertising market proved difficult, however. Simonetti sold the station to Organizações Victor Costa in October 1960. Under its new ownership, TV Bauru gained access to a wider programming schedule, including material relayed from other stations and imported programs. In May 1965, Organizações Victor Costa was sold to Roberto Marinho. TV Bauru consequently became part of Organizações Globo and operated as a Globo owned-and-operated station. During the following years, the station's locally produced entertainment declined, while journalism became its principal local function. It contributed reports and short regional blocks to Globo's news ecosystem, and some local programs were gradually replaced by centrally distributed editions of national and São Paulo news programs. The station's regional role was strengthened in the 1980s. On October 24, 1984, it was renamed Rede Globo Oeste Paulista as part of a Globo effort to reorganize and improve its inland stations. Investment supported new equipment, additional journalism teams, and branches in municipalities including São José do Rio Preto, Marília, Presidente Prudente, and Araçatuba. The station's coverage initially expanded substantially, although later territorial changes separated some branches and reduced the area directly served by the Bauru operation. In the late 1990s, Globo introduced a regional development program intended to give inland stations greater autonomy and a stronger community identity. Rede Globo Oeste Paulista became TV Modelo in 1998. The station added or supported programs such as Modelo Esporte, Comunidade no Ar, Interação, and Nosso Campo, and participated in community initiatives including clothing drives, public clean-up activities, cultural events, Ação Global, and local sports competitions. The strategy also encouraged a more locally focused approach to SPTV news. Globo's financial difficulties in the early 2000s led to the sale of stakes in a number of broadcasters. In 2002, Traffic Group, controlled by sports-marketing entrepreneur José Hawilla, acquired control of TV Modelo and related inland São Paulo stations. On May 6, 2003, these operations were brought together under the TV TEM brand, alongside a station in Itapetininga. TV Modelo became TV TEM Bauru. Its earlier local programs were replaced by Bom Dia Cidade and TEM Notícias, while selected network programs were produced by other TV TEM stations and distributed across the group. The station's technical transition continued with the activation of digital broadcasting on July 23, 2012, using UHF channel 26. Its locally produced news programs moved to high definition on June 2, 2015. Analog VHF channel 2 broadcasts ended on March 28, 2018, following Brazil's national digital switchover schedule. TV TEM Bauru now combines locally produced news and information with TV Globo programming, serving Bauru and surrounding municipalities as part of the wider TV TEM network.
- 2018
Analog broadcasting ends
[1]VHF channel 2 analog transmission ceased under Brazil's digital-transition timetable.
- 2015
Local news adopts high definition
[1]The station's locally produced news programs began airing in HD.
- 2012
Digital signal inaugurated
[1]Digital terrestrial broadcasting began on UHF channel 26.
- 2003
TV TEM Bauru is established
[1]The former TV Modelo adopted the TV TEM brand on May 6 after the Traffic Group transaction and network consolidation.
- 1998
TV Modelo identity begins
[1]The rebrand introduced a stronger regionalization and community-programming orientation.
- 1984
Rede Globo Oeste Paulista identity begins
[1]The station was renamed and expanded its regional journalism structure and geographic reach.
- 1965
Station enters the Globo group
[1]Organizações Victor Costa was sold to Roberto Marinho, bringing TV Bauru into Organizações Globo.
- 1960
TV Bauru is formally founded
[1]The station officially began operating on August 1 as the first television station in the interior of São Paulo.
- 1959
Experimental broadcasts begin
[1]After receiving authorization for a television channel, João Simonetti began experimental broadcasts in Bauru on VHF channel 2.
Products and positioning
A regional Globo-affiliated broadcaster focused on local journalism, community relevance, public-interest initiatives, and television distribution across the interior of São Paulo.
Local morning news · 2003
Bom Dia Cidade
A locally oriented morning news program covering events, public services, weather, traffic, and community issues in the Bauru region. It replaced the station's earlier local block associated with Bom Dia São Paulo after the TV TEM network was formed.
Local television news · 2003
TEM Notícias
The principal local news franchise of TV TEM Bauru, presented in first- and second-edition formats. It reports regional politics, public services, crime, economy, culture, weather, and community affairs while connecting Bauru to the wider TV TEM news operation.
News bulletins
TEM Informa
Short news updates broadcast throughout the day, providing rolling regional information between longer programs and Globo network programming.
Regional magazine program
Revista de Sábado
A TV TEM regional magazine program relayed by TV TEM Bauru and produced by the network's Sorocaba operation. Its format combines local travel, personalities, culture, leisure, and human-interest stories from the interior of São Paulo.
Agribusiness television program
Nosso Campo
A regional program focused on agriculture, rural production, agribusiness, technology, and the people and communities connected to the countryside of São Paulo. It is produced within the TV TEM network and relayed by the Bauru station.
Marketing campaigns
- 1998Campanha do Agasalho
Interior of São Paulo
A regional clothing-collection and winter-support campaign associated with the TV Modelo regionalization period.
Outcome. The available reference describes it as part of the station's community initiatives but does not provide quantified results.
- 1998Ação Global
Interior of São Paulo
A public-service initiative conducted in partnership with SESI, combining community assistance and access to services.
Outcome. No quantified outcome is given in the available source.
- 1998Música na Praça
Interior of São Paulo
A cultural and community event designed to bring the station's regional identity into public spaces.
Outcome. The reference indicates that the initiative formed part of the station's regional engagement activities but does not report attendance or other results.
- 1998Recreança
Interior of São Paulo
A community-oriented activity associated with the TV Modelo period and intended to strengthen links between the broadcaster and local audiences.
Brand decisions
2012
Digital terrestrial transmission launchProduct launchBackground
Brazil was transitioning television stations from analog to digital transmission.
Action taken
TV TEM Bauru activated its digital signal on UHF channel 26.
Aftermath
The station later ended analog VHF channel 2 broadcasting in 2018.
2003
Adoption of the TV TEM network identityM&ABackground
Traffic Group's acquisition of controlling interests in several inland São Paulo broadcasters created the basis for a common regional network.
Action taken
TV Modelo was renamed TV TEM Bauru, and the acquired stations began operating under the TV TEM brand.
Aftermath
The station retained its TV Globo affiliation while shifting its local schedule toward Bom Dia Cidade and TEM Notícias and sharing selected programming with other TV TEM outlets.
Recent events
- 2018
Analog channel 2 transmission ends[1]
Regulation · Product generation
The station ceased analog VHF broadcasting on March 28 as part of Brazil's scheduled transition to digital television.
- 2015
Local news moves to high definition[1]
Product generation
TV TEM Bauru began presenting its local news programs in high definition on June 2.
- 2012
TV TEM Bauru activates digital transmission[1]
Product launch · Product generation
The station inaugurated its digital signal on UHF channel 26 during a ceremony at its Bauru headquarters.
- 2003
TV TEM network is formed[1]
M&A
On May 6, the Bauru station and other acquired broadcasters adopted the TV TEM identity, creating a regional network affiliated with TV Globo.
- 2002
Traffic Group acquires control of TV Modelo[1]
M&A
Traffic Group acquired a controlling interest in TV Modelo and related inland São Paulo stations as Globo reduced its holdings in several broadcasters.
- 1998
TV Modelo replaces Rede Globo Oeste Paulista[1]
Other
The rebrand accompanied a regionalization program that expanded community, sports, agribusiness, and public-interest programming.
- 1984
TV Bauru is renamed Rede Globo Oeste Paulista[1]
Other
The station adopted a broader regional identity and received investment in equipment, branches, and journalism operations.
- 1965
Station joins the Globo group after Organizações Victor Costa sale[1]
M&A
The sale of Organizações Victor Costa to Roberto Marinho brought TV Bauru into the Globo broadcasting structure.
- 1960
TV Bauru becomes the first television station in the interior of São Paulo[1]
Other
The station was formally established in Bauru on August 1, marking an early milestone in the geographic expansion of Brazilian television beyond state capitals.
Sources2 sources
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