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TV Pinheiro

Brazilian local television station based in Pinheiro, Maranhão, and affiliated with Rede Bandeirantes.

Last updated August 26, 2026

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Overview

TV Pinheiro is a local Brazilian television station serving Pinheiro in the state of Maranhão. The station operates on channel 11 using the VHF analog band and has been deploying a digital signal on channel 16 in the UHF band. Its current network affiliation is with Rede Bandeirantes, commonly known as Band. The station is therefore both a local broadcaster and a regional outlet for programming supplied by a national Brazilian television network. The station began broadcasting in 1998. At launch, it was affiliated with Rede Record, now known as RecordTV. This arrangement ended on June 27, 2003, when TV Pinheiro became affiliated with Rede Bandeirantes. Following the change, Record programming in Pinheiro was carried by TV Pericumã. The affiliation switch was a significant early change in the station's operating model because it altered the national network content available to its local audience while preserving TV Pinheiro's role as a locally based broadcaster. TV Pinheiro's history also includes a 2013 dispute over the use and control of channel 11. The disagreement involved groups associated with Zé Arlindo, a former mayor of Pinheiro, and Luciano Genésio, a member of parliament. A station associated with Arlindo's group reportedly transmitted on the same channel at the same time as TV Pinheiro, creating signal interference. On July 22, 2013, the competing operation was taken off the air in an action involving Brazil's National Telecommunications Agency, Anatel, and the Federal Police. The authorities' action was based on the reported fact that TV Pinheiro was the operation authorized to use the frequency. Another documented episode occurred on March 15, 2016, during an administration associated with Luciano Genésio. Equatorial Energia Maranhão disconnected the station's electricity supply because of an unpaid bill reported at 6,000 Brazilian reais. This episode concerns the station's operating continuity and utility account rather than a change in ownership or network affiliation. Publicly available reference material provides limited information about TV Pinheiro's ownership structure, corporate organization, programming slate, audience, revenue, leadership roster, and current digital-transition status. Accordingly, the station is best characterized as a locally oriented television broadcaster whose identifiable public profile rests on its Pinheiro base, its channel assignments, its affiliation with Rede Bandeirantes, and the documented changes and regulatory events in its broadcasting history.

History

TV Pinheiro was inaugurated in 1998 in Pinheiro, Maranhão, as a local television station operating on channel 11. At the beginning of its broadcasting history, it was affiliated with Rede Record, giving the station access to programming from one of Brazil's national television networks while it served its local market. The station changed its national network affiliation on June 27, 2003. It left Rede Record and became an affiliate of Rede Bandeirantes. The change altered the network programming distributed through the station. Afterward, Record's presence in Pinheiro was maintained through TV Pericumã rather than TV Pinheiro. A major operational and regulatory episode occurred in 2013. Control and use of channel 11 became the subject of a dispute involving groups associated with Zé Arlindo, a former mayor of Pinheiro, and Luciano Genésio, a member of parliament. A station linked to Arlindo's group reportedly began operating on the same channel at the same time as TV Pinheiro. The overlapping transmissions caused interference between the signals and created a conflict over the legitimate use of the frequency. On July 22, 2013, Anatel acted together with the Federal Police of Brazil to remove the competing station from the air. The stated basis for the intervention was that TV Pinheiro, rather than the competing operation, held authorization to operate on channel 11. This event established the station's authorized status as the decisive regulatory factor in the frequency dispute. The station experienced a separate operating difficulty on March 15, 2016. Under an administration associated with Luciano Genésio, Equatorial Energia Maranhão cut off TV Pinheiro's electricity supply because of nonpayment. The reported amount due was 6,000 Brazilian reais. The available reference does not identify the duration of the interruption or describe its longer-term effect on broadcasting operations. TV Pinheiro's terrestrial infrastructure includes channel 11 in the VHF analog band and a digital channel 16 assignment in the UHF band that was being deployed. The available material does not specify the completion date of the digital rollout, the technical coverage area, the station's detailed programming schedule, its legal ownership, or its current corporate management. Its documented identity remains that of a Pinheiro-based local broadcaster affiliated with Rede Bandeirantes.

  • 2016

    Electricity service disconnected

    [1]

    Equatorial Energia Maranhão disconnected the station's electricity supply over a reported unpaid bill of 6,000 Brazilian reais.

  • 2013

    Channel 11 dispute resolved by regulators

    [1]

    Anatel and the Federal Police removed a competing operation from channel 11 after simultaneous transmissions caused interference with TV Pinheiro's signal.

  • 2003

    Affiliation changes to Rede Bandeirantes

    [1]

    On June 27, TV Pinheiro ended its relationship with Rede Record and became affiliated with Rede Bandeirantes.

  • 1998

    Station inaugurated

    [1]

    TV Pinheiro began broadcasting in Pinheiro, Maranhão, on channel 11.

Products and positioning

A local television broadcaster serving Pinheiro and the surrounding Maranhão market while carrying programming from Rede Bandeirantes.

  • Television transmission · 1998

    Channel 11 analog broadcast

    TV Pinheiro's traditional terrestrial service operates on channel 11 in the VHF analog band. This channel has been central to the station's local identity and was the subject of a 2013 authorization dispute involving an overlapping competing transmission.

  • Digital television transmission

    Channel 16 digital signal

    The station has been deploying a digital terrestrial signal on channel 16 in the UHF band. The available reference confirms the digital rollout but does not provide a completion date, technical specifications, or detailed coverage information.

  • Network television programming · 2003

    Rede Bandeirantes affiliate programming

    Since June 27, 2003, TV Pinheiro has been an affiliate of Rede Bandeirantes, carrying programming supplied through that national network relationship alongside its local broadcasting role.

Brand decisions

  • 2016

    Utility service interruptionOther

    Background

    During an administration associated with Luciano Genésio, the station had an unpaid electricity account with Equatorial Energia Maranhão.

    Action taken

    Equatorial Energia Maranhão disconnected TV Pinheiro's electricity supply on March 15, 2016.

    Aftermath

    The available material does not document how long the interruption lasted or whether it produced a lasting change in the station's operations.

    Reported unpaid electricity bill. 6,000 Brazilian reais (March 15, 2016)

  • 2013

    Regulatory enforcement over channel 11Other

    Background

    A station associated with a group linked to Zé Arlindo operated on channel 11 at the same time as TV Pinheiro, producing signal interference and a dispute over authorization.

    Action taken

    Anatel, working with the Federal Police of Brazil, removed the competing operation from the air on July 22, 2013.

    Aftermath

    The enforcement action left TV Pinheiro as the operation identified in the reference material as authorized to use channel 11.

  • 2003

    Switch from Rede Record to Rede BandeirantesStrategy

    Background

    TV Pinheiro had initially operated as an affiliate of Rede Record. On June 27, 2003, the station ended that affiliation.

    Action taken

    The station became an affiliate of Rede Bandeirantes, while Record programming in Pinheiro subsequently moved to TV Pericumã.

    Aftermath

    The change made Rede Bandeirantes the station's documented national network partner.

Sources1 sources

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