TV Cidade Verde
TV Cidade Verde is a Brazilian television station based in Teresina, Piauí, affiliated with SBT and focused on local news, culture, sports, and public-interest programming.
Last updated August 31, 2026
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Overview
TV Cidade Verde is a Brazilian broadcast television station serving Teresina and the wider state of Piauí. The station operates on channel 5 and is affiliated with Sistema Brasileiro de Televisão (SBT), combining SBT's national schedule with locally produced journalism, entertainment, cultural programming, and sports coverage. Its brand is associated with regional identity and the slogan "A boa imagem do Piauí," which translates roughly as "Piauí's good image." The station's origins date to a federal concession for VHF channel 5 in Teresina granted on 19 May 1982 to Jesus Elias Tajra, a journalist, businessman, and politician who was then mayor of the municipality. TV Pioneira began experimental transmission in December 1985, initially carrying programming from Rede Bandeirantes. It was formally inaugurated on 23 March 1986 with the local news program Jornal da Pioneira, presented by Tony Trindade and Laura Learth. The broadcaster quickly established a role in live regional coverage, including Teresina's carnival in 1987 and the inauguration of Governor Alberto Silva later that year. On 9 November 1998, the station adopted the name TV Cidade Verde. The rebranding marked a broader emphasis on Piauí's culture, society, and regional development. In 1999, the station began transmitting its programming by satellite, reaching approximately 80 percent of the state according to the station's historical account. On 9 January 2000, it changed network affiliation from Bandeirantes to SBT, exchanging affiliations with TV Meio Norte. That relationship made TV Cidade Verde both a local broadcaster and a regional distribution platform for SBT programming. The station has used anniversary specials, historical documentaries, cultural programs, and live events to reinforce its regional positioning. Examples include the 20th-anniversary special TV Cidade Verde, 20 Years of History in 2006; Piauí 250 Anos de História in 2008; Mulheres do Piauí, an annual International Women's Day production first documented in 2009; and the music and culture program Feito em Casa. It has also developed recurring anniversary programming for Teresina and Piauí, including the Teresina é Show caravan and later Viva Piauí programming. TV Cidade Verde entered digital broadcasting on 23 March 2009, transmitting on UHF channel 28 in Teresina and nearby areas. It was described as the first broadcaster in Piauí and the first SBT affiliate to begin the new digital service in the state. In 2010, it inaugurated the Estúdio Maria Amélia Tajra, a 600-square-meter digital auditorium designed for broadcasts, exhibitions, and cultural events. The station subsequently expanded sports and event coverage, including projects connected with the FIFA World Cup, the Copa do Nordeste, and the Campeonato Piauiense. The station is part of Grupo Cidade Verde, a broader media group that includes TV Cidade Verde de Picos, the CidadeVerde.com digital portal, Cidade Verde and CV Mais radio stations, and the CV Play application. Its current local output includes morning and general news, a principal evening newscast, sports journalism, variety programming, and reporting on employment and regional economic activity. TV Cidade Verde ended its analog VHF transmission on 30 May 2018 in accordance with Brazil's national digital-transition schedule, continuing through its digital signal and related media platforms.
History
TV Cidade Verde developed from a federal television concession associated with channel 5 in Teresina. The concession was granted on 19 May 1982 to Jesus Elias Tajra, a journalist, businessman, and politician who was serving as mayor of Teresina. Tajra had also been connected with Rádio Pioneira, and the broadcaster's original name, TV Pioneira, reflected that association. Experimental television transmission began in December 1985. The station initially carried Rede Bandeirantes programming, which had previously reached the region irregularly through TV Timon. Formal inauguration followed on 23 March 1986, when the broadcaster aired its first local production, Jornal da Pioneira, presented by Tony Trindade and Laura Learth. From its early years, TV Pioneira sought to distinguish itself through local reporting and live coverage. It broadcast Teresina's carnival live in February 1987 and carried the inauguration of Governor Alberto Silva in March of the same year, events presented as early examples of its regional news role. The station was renamed TV Cidade Verde on 9 November 1998. The new identity was accompanied by the slogan "A boa imagem do Piauí," linking the broadcaster to the state's public image, culture, and social life. In 1999, it began transmitting its programming by satellite to a large portion of Piauí, reported as approximately 80 percent of the state. On 9 January 2000, it joined SBT after leaving Rede Bandeirantes; the affiliation change was made in exchange with TV Meio Norte. During the 2000s, the broadcaster expanded its use of special programming to cover regional history, civic celebrations, culture, and social themes. It marked its twentieth anniversary in 2006 with a special program combining the station's history with accounts of Piauí's political, sporting, artistic, administrative, and social development. In 2008, Piauí 250 Anos de História examined the state's historical formation and independence; the production was later distributed on DVD. In 2009, the station aired the annual Mulheres do Piauí program for International Women's Day, launched Feito em Casa as a platform for music, poetry, and local culture, and organized Teresina é Show, a week-long caravan and live anniversary broadcast dedicated to Teresina. The broadcaster also used its journalism brand to create public and business forums. In 2009, it launched Fórum Piauí que Trabalha in connection with the twentieth anniversary of the Piauí Que Trabalha program. The event brought together speakers, businesspeople, politicians, and supporters at the Federation of Industries of the State of Piauí. Digital development became a major technical milestone. On 23 March 2009, the station began digital transmissions on UHF channel 28, serving Teresina and nearby areas. The launch was attended by SBT technical director Roberto Franco and Piauí political leaders. On 23 March 2010, the station inaugurated Estúdio Maria Amélia Tajra, a 600-square-meter digital auditorium with exhibition space, acoustic treatment, dressing rooms, and broadcast facilities. The same occasion introduced Cidade Verde na Copa, a project that sent a Piauí-based reporting team to South Africa for coverage of the 2010 FIFA World Cup. The station also presented the Miss Piauí 2010 pageant from the new auditorium. TV Cidade Verde later continued its regional role through local news, culture, entertainment, and sports. Its listed programming has included Notícia da Manhã, Tem de Tudo na TV, Cidade Verde Esporte, Jornal do Piauí, Jornal Cidade Verde, and Piauí Que Trabalha. It has also carried or produced coverage connected with the Copa do Nordeste and Campeonato Piauiense. In the national digital switchover, the station ended analog VHF channel 5 transmission on 30 May 2018 and continued through digital broadcasting. The station remains part of Grupo Cidade Verde, whose media assets also include TV Cidade Verde de Picos, CidadeVerde.com, radio outlets, and the CV Play application.
- 2018
Analog signal discontinued
[1]Analog VHF channel 5 transmission ended on 30 May under Brazil's digital-transition schedule.
- 2010
Maria Amélia Tajra digital auditorium opens
[1]The station inaugurated a 600-square-meter auditorium and launched the Cidade Verde na Copa project.
- 2009
Digital broadcasting launches
[1]Digital transmissions began on 23 March through UHF channel 28.
- 2006
Twentieth-anniversary special
[1]The station aired a special program documenting its history and the history of Piauí.
- 2000
SBT affiliation begins
[1]TV Cidade Verde left Rede Bandeirantes and became affiliated with SBT on 9 January.
- 1999
Satellite distribution expands
[1]The station began transmitting its programming by satellite across much of Piauí.
- 1998
Brand renamed TV Cidade Verde
[1]The station adopted its current name on 9 November.
- 1987
Early live regional coverage
[1]The broadcaster carried Teresina's carnival and the inauguration of Governor Alberto Silva live.
- 1986
Formal inauguration
[1]The station was formally inaugurated on 23 March and aired its first local program, Jornal da Pioneira.
- 1985
Experimental transmissions begin
[1]TV Pioneira began experimental broadcasting in December, initially carrying Rede Bandeirantes programming.
Products and positioning
A regional Piauí-focused television broadcaster that combines SBT's national programming with local journalism, cultural storytelling, sports, entertainment, and live coverage of civic events.
Local television news
Jornal Cidade Verde
The station's principal branded news program, focused on current events, public affairs, and reporting from Teresina and Piauí.
Local television news
Jornal do Piauí
A regional news program covering events and issues across Piauí, forming part of the station's local journalism output.
Morning news
Notícia da Manhã
A morning news program presenting local information and current-affairs coverage for the station's regional audience.
Sports television
Cidade Verde Esporte
A sports journalism program covering local and regional teams, competitions, and sporting developments.
Public-interest journalism
Piauí Que Trabalha
A journalistic program associated with employment, business, work, and regional economic themes. Its twentieth anniversary was marked by the Fórum Piauí que Trabalha event in 2009.
Cultural programming · 2009
Feito em Casa
A weekly cultural program highlighting music, poetry, and local culture. It debuted in 2009 with professor Cineas Santos as presenter.
Annual special · 2009
Mulheres do Piauí
An annual special associated with International Women's Day that profiles women and themes connected with Piauí society.
Annual cultural special
Viva Piauí
A recurring special connected with the anniversary of Piauí's Independence on 19 October.
Marketing campaigns
- 2010Cidade Verde na Copa
Piauí · South Africa
A World Cup reporting project sent a team from Piauí to South Africa and generated a weekly special broadcast from March through July.
Outcome. The project extended the station's regional journalism into international sports coverage.
- 2009Teresina é Show
Teresina
A week-long caravan celebrating Teresina's anniversary, culminating in a live two-hour broadcast from Atlantic City with presenters and reports dedicated to the capital.
Outcome. The format helped establish anniversary specials for Teresina as a recurring part of the station's programming.
Brand decisions
2018
Completion of analog-to-digital transitionGeneration changeBackground
Federal scheduling for Brazil's television switchover required stations in Teresina to end analog transmissions.
Action taken
The station discontinued its channel 5 VHF analog signal on 30 May.
Aftermath
Its terrestrial service continued through digital broadcasting.
2009
Launch of digital television serviceProduct launchBackground
Brazil was beginning the transition from analog television to digital transmission.
Action taken
The station began digital broadcasting on UHF channel 28 in Teresina and nearby areas.
Aftermath
TV Cidade Verde became an early digital broadcaster in Piauí and among SBT affiliates.
2000
Change of national network affiliationStrategyBackground
The station had been carrying Rede Bandeirantes programming while TV Meio Norte was associated with SBT.
Action taken
TV Cidade Verde moved to SBT on 9 January in an affiliation exchange with TV Meio Norte.
Aftermath
The station continued operating as an SBT affiliate while maintaining its local programming.
1998
Rebrand from TV Pioneira to TV Cidade VerdeStrategyBackground
The broadcaster sought a new identity after its initial years operating as TV Pioneira.
Action taken
It adopted the TV Cidade Verde name and the slogan "A boa imagem do Piauí."
Aftermath
The name became the station's continuing regional brand.
Sources2 sources
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