TV Bandeirantes São Paulo
Brazilian television station serving São Paulo as the flagship station of the Bandeirantes network.
Last updated August 31, 2026
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Overview
TV Bandeirantes São Paulo, commonly identified as Band São Paulo, is a Brazilian television station based in the city of São Paulo. It operates as the flagship São Paulo outlet of the Bandeirantes television network and is owned and operated by Grupo Bandeirantes de Comunicação. The station serves the São Paulo Metropolitan Region and also reaches parts of the interior of the state through its terrestrial transmission coverage. The station began test transmissions from its transmitter at Pico do Jaraguá in February 1967 and commenced regular broadcasting on May 13 of that year. Its launch was led by businessman João Jorge Saad, who delivered the opening address. Singers Agostinho dos Santos and Cláudia performed during the inaugural broadcast. The opening ceremony was attended by senior political figures, including President Arthur da Costa e Silva, São Paulo Governor Abreu Sodré, and São Paulo Mayor Faria Lima. The station also organized public festivities around its headquarters, including a children's playground, a free circus, contests, games, commemorative gifts, and a drawing for five houses intended for low-income mothers. Band São Paulo became the sixth television station to begin operating in São Paulo. Its early history included a major fire on September 17, 1969, which damaged station facilities. In 1972, it became the first television station to produce all of its in-house programming in color, an important technical and production milestone for Brazilian broadcasting. The station's role combines local broadcasting with network distribution. Its schedule has included journalism, entertainment, fiction, and other programming produced either locally or by the wider Band operation. It has served as a production and transmission base for national programs as well as a regional outlet for audiences in São Paulo. Among the station's early high-definition productions were Jornal da Band and the telenovela Dance Dance Dance. Although Dance Dance Dance premiered before the station's digital signal was introduced, it had already been produced and finalized in high definition. Band São Paulo began digital terrestrial broadcasting on December 2, 2007, using virtual UHF channel 23, during the rollout of Brazil's digital television system. By 2010, most programs aired by the station were already produced in high definition. The station's studios are located in the Jardim Leonor neighborhood, while its transmission infrastructure includes the Torre da Band in Consolação, facing Avenida Paulista. In 2022, Cris Moreira was appointed director-general of Band's radio and television operations in São Paulo. The station remains part of Grupo Bandeirantes de Comunicação and continues to operate as a major Band broadcasting hub in the state.
History
Band São Paulo was established as a São Paulo television station within the Bandeirantes broadcasting operation. Test transmissions began in February 1967 from a transmitter at Pico do Jaraguá. Regular broadcasting followed on May 13, 1967, making the station the sixth television station to go on air in São Paulo at that time. The inauguration was closely associated with João Jorge Saad, the businessman who founded the station's operation. Saad delivered the opening speech, followed by performances from Agostinho dos Santos and Cláudia. The event attracted prominent public officials, including President Arthur da Costa e Silva, São Paulo Governor Abreu Sodré, and São Paulo Mayor Faria Lima. The station's launch also included public activities designed to attract local families, particularly people from lower-income communities. A children's playground and free circus were installed outside the headquarters, while contests, games, commemorative gifts, and a drawing for five houses for poor mothers were held over two days. The station suffered a serious setback on September 17, 1969, when a fire struck its facilities. Despite this disruption, it continued its development as a major Band operation in São Paulo. In 1972, it reached a notable production milestone by becoming the first television station to produce all of its in-house programming in color. Band São Paulo later became both a regional broadcaster and an important production center for the Bandeirantes network. Its service area includes the São Paulo Metropolitan Region and parts of the state's interior. The station's studios are in Jardim Leonor, while its transmission antenna, known as Torre da Band, is located in Consolação near Avenida Paulista. The station entered Brazil's digital television era on December 2, 2007, when it began digital terrestrial transmissions using virtual UHF channel 23. Its first high-definition productions included Jornal da Band and the telenovela Dance Dance Dance. Dance Dance Dance premiered before the digital signal began, but the program had already been produced and finalized in high definition. By 2010, most of the programs broadcast by the station were produced in HD. In 2022, Cris Moreira became director-general of Band's radio and television operations in São Paulo. Band São Paulo remains owned and operated by Grupo Bandeirantes de Comunicação and functions as the principal São Paulo station of the Band network.
- 2022
Cris Moreira appointed to São Paulo operations leadership
[1]Cris Moreira was appointed director-general of Band's radio and television operations in São Paulo.
- 2010
Broad adoption of high-definition production
[1]Most programs aired by the station were being produced in high definition.
- 2007
Digital broadcasting launch
[1]Digital terrestrial broadcasting began on virtual UHF channel 23 on December 2.
- 1972
Full in-house color production
[1]The station became the first television station to produce all of its in-house programming in color.
- 1969
Fire damages station facilities
[1]A fire struck the station's facilities on September 17.
- 1967
Test transmissions begin
[1]The station began test broadcasts from its transmitter at Pico do Jaraguá in February.
- 1967
Regular broadcasting begins
[1]Band São Paulo began regular broadcasts on May 13, with an inauguration led by João Jorge Saad and performances by Agostinho dos Santos and Cláudia.
Products and positioning
A flagship regional television station combining São Paulo-focused broadcasting and production with programming from the national Bandeirantes network.
Television broadcasting · 1967
Local and network television programming
Band São Paulo broadcasts a combination of programming produced for São Paulo audiences and content supplied by the wider Bandeirantes network. Its output includes journalism, entertainment, fiction, and other television formats. As the network's flagship station in São Paulo, it also provides a major platform for distributing Band programming across the metropolitan market and parts of the state interior.
Television news
Jornal da Band
Jornal da Band is a Band news program identified as one of the station's early high-definition productions. It represents the station's role in distributing the network's journalism to viewers in São Paulo and its surrounding broadcast market.
Telenovela
Dance Dance Dance
Dance Dance Dance was a Band telenovela produced and finalized in high definition. Although its premiere preceded the launch of Band São Paulo's digital signal, it was cited as one of the station's first high-definition productions.
Digital broadcasting · 2007
Digital terrestrial television service
Band São Paulo's digital terrestrial service began in 2007 on virtual UHF channel 23. The service formed part of Brazil's transition from analog broadcasting to digital television and supported the station's later high-definition programming output.
Brand decisions
2007
Launch of digital terrestrial broadcastingProduct launchBackground
Brazil was introducing digital terrestrial television, creating a transition point for stations serving the country's major metropolitan markets.
Action taken
Band São Paulo began digital broadcasts on virtual UHF channel 23 on December 2.
Aftermath
The station subsequently expanded high-definition production, with most programming produced in HD by 2010.
1972
Conversion to full in-house color productionStrategyBackground
Color television was becoming an important technical development in Brazilian broadcasting.
Action taken
The station produced all of its in-house programming in color.
Aftermath
Band São Paulo was recognized as the first television station to achieve this production standard.
Sources1 sources
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