Band Piauí

Band Piauí is a Brazilian television station associated with Rede Bandeirantes and operated by Grupo Bandeirantes de Comunicação. The station is licensed to Parnaíba, in the north of Piauí, while its principal studios and administrative offices are located in Teresina, the state capital. Its transmission infrastructure includes a tower in Teresina's Monte Castelo area and facilities in Parnaíba located at the headquarters of TV Delta in the São Francisco da Guarita neighborhood. The station's origins lie in a long-running effort to establish a commercial television service in Piauí. A license for a station in Parnaíba was awarded in the early 2000s through a company associated with Evandro José Schappo and Simony Oliveira Martins. The license subsequently became part of a broader implementation project involving local businessmen Marcelo Claudino and Dalton Leal. They rented the Parnaíba VHF channel 5 license and also pursued the use of VHF channel 12 in Timon, Maranhão, in the name of TV Difusora of São Luís. Their project was initially developed under the name TV Perspectiva. TV Perspectiva began experimental transmissions on April 18, 2014. At first, the service largely relayed Rede Bandeirantes programming. This restored a Band presence in Piauí after TV Meio Norte ended its affiliation with the network on December 31, 2010. The project also included the O Olho news portal, which was intended to support the station's broader local media operation. In 2015, Claudino and Leal abandoned the project and relinquished its authorization. Grupo Bandeirantes de Comunicação then assumed control of the station and rebranded it as Band Piauí. The change made it the network's fifteenth owned-and-operated station. Journalist Diego Trajano was appointed regional director during the transition. Under Bandeirantes ownership, the station combined network programming with locally oriented news and information for viewers in Piauí. A significant operational change took place in 2021. On August 30, the station left its former facility in Cidade Nova and opened new premises in Teresina's Jóquei neighborhood. On October 11 of the same year, it reorganized its local output and introduced new programming. The move reinforced Teresina as the station's main production and management center while preserving its licensed relationship with Parnaíba and its wider state coverage. Band Piauí's business scope is television broadcasting rather than a standalone consumer-product brand. Its principal offering is a free-to-air broadcast service carrying Rede Bandeirantes network content, supplemented by locally produced journalism and other regional programming. The station's positioning is therefore based on national network affiliation combined with state-level reporting and audience service. Detailed current information about its schedule, ownership structure beyond Grupo Bandeirantes, audience figures, and current management is not established in the supplied reference material.

Band Piauí developed from efforts to establish a commercial television station serving Piauí, particularly the city of Parnaíba. The implementation license was awarded in the early 2000s through a company connected with Evandro José Schappo and Simony Oliveira Martins. The licensing process later attracted attention because of the value associated with the authorization and links to other licenses, creating concern that the permissions could eventually be resold to larger media groups. Several years passed without the station formally going on air. Local businessmen Marcelo Claudino and Dalton Leal subsequently rented the VHF channel 5 authorization in Parnaíba and pursued a related arrangement involving VHF channel 12 in Timon, Maranhão, under the name of TV Difusora of São Luís. They sought to create a new television operation for Piauí and initially branded it TV Perspectiva. The planned media group also launched the O Olho news portal as a local information platform intended to support the television project. TV Perspectiva began experimental broadcasts on April 18, 2014. Its initial output consisted primarily of programming relayed from Rede Bandeirantes. The launch filled a gap in the state created when TV Meio Norte ended its affiliation with Band on December 31, 2010. At this stage, the service was still an implementation project rather than the mature regional operation that would later operate under the Band Piauí identity. In 2015, Claudino and Leal abandoned the project and gave up its go-ahead. Grupo Bandeirantes de Comunicação then took over the station and renamed it Band Piauí. The station became the fifteenth owned-and-operated station in the Bandeirantes network. Journalist Diego Trajano was named regional director as the operation was reorganized under the network's ownership. The station's structure combined national Rede Bandeirantes programming with local broadcasting intended for viewers in Piauí. Although the station is licensed to Parnaíba, its principal operational base is in Teresina. The studios and offices are located in the Jóquei neighborhood, while the Teresina transmission tower is in Monte Castelo. In Parnaíba, transmitters operate from TV Delta's headquarters in the São Francisco da Guarita neighborhood. This arrangement allows the station to retain its licensing connection to Parnaíba while placing production, administration, and much of its regional media activity in the state capital. On August 30, 2021, Band Piauí left its former headquarters in Cidade Nova and inaugurated new facilities in Jóquei, a prominent area of Teresina. On October 11, the station also restructured its local programming and introduced new programs. These changes represented an operational and editorial refresh, strengthening the Teresina base and expanding the station's locally produced output. The supplied references do not establish later ownership changes, current executives, audience results, financial performance, or a detailed present-day schedule.

• 2021

  New Teresina headquarters inaugurated

  [1]Band Piauíen.wikipedia.org

  Band Piauí opened new studios and offices in Teresina's Jóquei neighborhood on August 30.

• 2021

  Local output reorganized

  [1]Band Piauíen.wikipedia.org

  The station introduced a revised local programming structure and new programs on October 11.

• 2015

  Bandeirantes takes over and rebrands the station

  [1]Band Piauíen.wikipedia.org

  Grupo Bandeirantes de Comunicação assumed the abandoned project, renamed it Band Piauí, and made it an owned-and-operated station of the network.

• 2014

  Experimental broadcasts begin

  [1]Band Piauíen.wikipedia.org

  The project initially known as TV Perspectiva began experimental transmissions on April 18, 2014, primarily relaying Rede Bandeirantes programming.

A regional broadcast station combining Rede Bandeirantes network content with locally produced news and programming for audiences across Piauí.

• Television broadcasting · 2014

  Band Piauí television service

  The station provides a Rede Bandeirantes-affiliated television service for Piauí. Its output combines network-supplied programming with locally produced journalism and other regional content. The operation is licensed to Parnaíba but has its principal studios and offices in Teresina, supported by transmission facilities in both cities. The service is designed for state-level reach rather than for a single-city audience.

• Broadcast programming · 2021

  Local news and regional programming

  Band Piauí's local output provides journalism and other programming focused on audiences in Piauí. The station restructured this part of its schedule in October 2021 and added new programs after moving to its Jóquei facilities. Specific program names and the current schedule are not identified in the supplied sources.

• 2021

  Relocation to Jóquei and local-output restructuringStrategy

  Background

  Band Piauí operated from its former Cidade Nova headquarters while maintaining a broader state service with its license in Parnaíba.

  Action taken

  The station inaugurated new Teresina facilities on August 30 and reorganized its local programming, adding new programs on October 11.

  Aftermath

  The move consolidated the station's studio and office operations in Teresina and refreshed its locally produced broadcast output.

  Source

• 2015

  Takeover and rebranding by Grupo BandeirantesM&A

  Background

  The original TV Perspectiva project was abandoned by its local sponsors after experimental broadcasting had begun.

  Action taken

  Grupo Bandeirantes de Comunicação took over the station project, renamed it Band Piauí, and integrated it into its owned-and-operated station network.

  Aftermath

  The station became the fifteenth owned-and-operated station of Rede Bandeirantes and continued broadcasting network content with a local Piauí operation.

  Source

• 2021

  Band Piauí opens new Teresina facilities[1]Band Piauíen.wikipedia.org

  Other

  The station moved from its former Cidade Nova premises to new facilities in the Jóquei neighborhood of Teresina on August 30, 2021.

• 2021

  Band Piauí restructures local programming[1]Band Piauíen.wikipedia.org

  Product launch

  On October 11, 2021, the station reorganized its local output and introduced new programs.

• 2015

  Grupo Bandeirantes assumes the Piauí station project[1]Band Piauíen.wikipedia.org

  M&A · Leadership change

  After the original local project was abandoned, Grupo Bandeirantes de Comunicação took over the station, renamed it Band Piauí, and appointed journalist Diego Trajano as regional director.

• 2014

  TV Perspectiva begins experimental broadcasts in Piauí[1]Band Piauíen.wikipedia.org

  Product launch

  The station project began experimental transmissions on April 18, 2014, initially carrying Rede Bandeirantes programming while operating under the TV Perspectiva name.

1. 1Band Piauíen.wikipedia.org
2. 2Band Piauí official station pagebandtv.band.uol.com.br