TV Bandeirantes Paulista
A Rede Bandeirantes-owned regional television station serving inland areas of São Paulo state from Presidente Prudente.
Last updated August 31, 2026
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Overview
TV Bandeirantes Paulista, commonly identified as Band Paulista, is a regional Brazilian television station affiliated with and operated by Rede Bandeirantes. It is licensed to Presidente Prudente in the state of São Paulo and serves a broad inland territory rather than São Paulo city itself. Its coverage includes the west, center-west, northwest and Nova Alta Paulista regions, reaching municipalities and important urban centers such as Assis, Araçatuba, Bauru, Marília and Ourinhos. The station is part of the Bandeirantes broadcasting structure and distributes the network's programming while also supporting regional commercial and production activity. The station's origins lie in a local effort to obtain a television license for Presidente Prudente. In the 1970s, the city lacked a strong locally available television signal, and the existing infrastructure primarily relayed programming from outside the area. Antonio de Figueiredo Feitosa pursued the creation of a local license and established Rádio e Televisão Andorinha S/A on September 9, 1976. The proposed operation was associated with VHF channel 10, a frequency previously used by a relay of TV Globo São Paulo. Several companies expressed interest in the concession, including TV Record, TV Bandeirantes and TV Comercial. Following political disputes surrounding the concession process, the license was awarded to Grupo Bandeirantes. The group received a 15-year license on June 3, 1981, and the station began broadcasting on December 13, 1982. At launch, its service area was defined by the network as RB-2 and covered 299 municipalities, representing approximately half of São Paulo state. A commercial production unit was added in 1983, with equipment obtained from TV Vanguarda Cornélio Procópio, allowing the operation to produce advertising material for its regional market. The station's principal facilities are in Presidente Prudente's Jardim Santana neighborhood, while its transmission antenna is located on top of Edifício Ouro Branco in the city's central area. To strengthen its presence in the northwest of the state, Band Paulista maintained studios in São José do Rio Preto from February 2020. Those facilities are at Plaza Avenida Shopping in Jardim Redentor, with transmitters located in Parque São Miguel. Band Paulista also participated in Brazil's transition from analog to digital television. Its analog VHF service ended on April 18, 2018, in accordance with the schedule established by Brazil's telecommunications regulator, ANATEL. The station continues to function as a regional broadcast outlet within the Rede Bandeirantes system, combining network distribution with local market reach and regional production capabilities.
History
Band Paulista developed from efforts to establish a locally licensed television operation in Presidente Prudente during the 1970s. At that time, the city did not have a strong local television signal. The available transmission infrastructure was mainly used to relay TV Record programming from Araçatuba, leaving a substantial inland area dependent on signals and programming originating elsewhere. Antonio de Figueiredo Feitosa took up the project of obtaining a television license for Presidente Prudente in 1975. To pursue the initiative, he formed Rádio e Televisão Andorinha S/A on September 9, 1976. The proposed station was intended to occupy VHF channel 10, which had previously been used by a relay station carrying TV Globo São Paulo. The concession attracted competition from several broadcasting interests, including TV Record, TV Bandeirantes and TV Comercial. The license process was affected by political disagreements, and the concession ultimately went to Grupo Bandeirantes. The group received a 15-year license on June 3, 1981. The station then began broadcasting on December 13, 1982, as part of the Bandeirantes network. Its original service plan, identified by the network as RB-2, covered 299 municipalities and extended across roughly half of São Paulo state. This gave the operation a role as an important inland relay and regional broadcasting platform for Rede Bandeirantes. Regional commercial capability was added in 1983, when a production unit for advertisements was installed. The unit used equipment from TV Vanguarda Cornélio Procópio and enabled the station to support local and regional advertisers in addition to carrying network programming. Over time, the station's coverage became associated with the west, center-west, northwest and Nova Alta Paulista regions, including cities such as Assis, Araçatuba, Bauru, Marília and Ourinhos. The station's main studios are located in Jardim Santana in Presidente Prudente. Its principal transmitting antenna is positioned on the roof of Edifício Ouro Branco in the city's central area. The operation also developed a presence in São José do Rio Preto, where it has maintained studios at Plaza Avenida Shopping in Jardim Redentor since February 2020. Its São José do Rio Preto transmitters are located in Parque São Miguel. Band Paulista completed the analog phase of its television operation on April 18, 2018, when it discontinued its analog VHF channel 13 transmission. The shutdown followed the official timetable established by ANATEL for Brazil's digital television transition. The station remains a regional Rede Bandeirantes outlet, combining network broadcasting with a geographically extensive inland São Paulo service area and facilities for regional commercial activity.
- 2020
São José do Rio Preto studio presence begins
[1]From February 2020, the station maintained studios at Plaza Avenida Shopping in São José do Rio Preto.
- 2018
Analog signal is switched off
[1]The station ended analog transmission on VHF channel 13 on April 18, 2018, under Brazil's ANATEL-coordinated digital migration plan.
- 1983
Commercial production unit is installed
[1]The station added a production unit for commercials using equipment from TV Vanguarda Cornélio Procópio.
- 1982
Broadcasting begins
[1]Band Paulista began broadcasting on December 13, 1982, serving 299 municipalities in the network's RB-2 coverage area.
- 1981
Grupo Bandeirantes receives the television license
[1]After a contested and politically complicated licensing process, Grupo Bandeirantes received a 15-year license on June 3, 1981.
- 1976
Rádio e Televisão Andorinha S/A is established
[1]The company Rádio e Televisão Andorinha S/A was established on September 9, 1976, to pursue the proposed television operation.
- 1975
Local television licensing initiative begins
[1]Antonio de Figueiredo Feitosa pursued the creation of a television license for Presidente Prudente, where local television coverage was considered insufficient.
Products and positioning
A regional free-to-air television station extending the Rede Bandeirantes brand across inland São Paulo, with a focus on broad territorial coverage, local market access and regional broadcasting infrastructure.
Television broadcasting · 1982
Regional broadcast service
Band Paulista distributes Rede Bandeirantes programming through a regional free-to-air television operation licensed to Presidente Prudente. Its signal serves a large inland territory of São Paulo state, including the west, center-west, northwest and Nova Alta Paulista regions and cities such as Assis, Araçatuba, Bauru, Marília and Ourinhos.
Broadcasting services · 1983
Regional advertising and commercial production
The station has supported regional advertising through a commercial production unit installed in 1983. The unit was equipped with technology obtained from TV Vanguarda Cornélio Procópio and complemented the station's role as a local-market sales and production platform within the wider Bandeirantes network.
Brand decisions
2018
Transition from analog to digital broadcastingStrategyBackground
Brazil implemented a nationally coordinated transition away from analog television transmission under an ANATEL timetable.
Action taken
Band Paulista discontinued its analog VHF channel 13 signal on April 18, 2018.
Aftermath
The station continued operating as a regional broadcaster within the Rede Bandeirantes system using digital transmission infrastructure.
Recent events
- 2020
Band Paulista expands its São José do Rio Preto presence[1]
Other
The station maintained studios at Plaza Avenida Shopping in São José do Rio Preto from February 2020, complementing transmission facilities in Parque São Miguel.
- 2018
Analog television transmission ends[1]
Regulation · Other
Band Paulista shut down its analog VHF channel 13 signal on April 18, 2018, as part of Brazil's nationally scheduled transition to digital television under ANATEL's roadmap.
- 1983
Band Paulista establishes a production unit for commercials[1]
Other
A commercial production facility was installed to support regional advertising activity, using equipment acquired from TV Vanguarda Cornélio Procópio.
- 1982
Band Paulista begins broadcasting in Presidente Prudente[1]
Other
The station started broadcasting on December 13, 1982, after Grupo Bandeirantes received the relevant television license. Its initial coverage plan encompassed 299 municipalities across a large part of São Paulo state.
Sources2 sources
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