Band Paraná
A Brazilian television station serving Curitiba and the state of Paraná as part of the Band network.
Last updated August 31, 2026
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Overview
Band Paraná is a Brazilian broadcast television station licensed to Curitiba, in the state of Paraná. It belongs to the Band network and is operated within the broader Grupo Bandeirantes de Comunicação structure, in association with Grupo JMalucelli. The station is identified with channel 2 and has operated under several names during its history, including TV Curitiba and TV Bandeirantes Curitiba. The station's origins date to a federal concession granted on October 24, 1979, for Curitiba's fourth television station. The concession followed a public competition and was awarded to a partnership involving Grupo Bandeirantes de Comunicação and businessman João Milanez, who also owned TV Tarobá in Cascavel. Although Band already had access to programming in Paraná through TV Paraná, an affiliate controlled by Organizações Martinez, the new venture involved technical and operational arrangements concerning transmission facilities and the use of VHF channel 2. TV Curitiba began broadcasting on July 22, 1982. Its launch took place in Curitiba in the presence of political and communications figures, including state and municipal authorities and representatives associated with the concession. At first, the station maintained an independent schedule that combined locally produced or educational programming with selected material from Band and programs originating from TV Cultura and TVE. Between April 1984 and July 1986, it also relayed programming from Rede Manchete. After that affiliation ended, TV Curitiba returned to an independent schedule while its longer-term relationship with Band was reorganized. A major ownership change occurred in 1990, when João Milanez sold his stake in the station to businessman Joel Malucelli, owner of Grupo JMalucelli. The new management invested in operational changes, including the construction of dedicated studios. This reduced the station's reliance on facilities belonging to TV Paraná, which had previously hosted or supported parts of its operation. The station became an official Band-owned-and-operated outlet on June 2, 1991, after the end of the arrangement between Band and TV Paraná. It adopted the name TV Bandeirantes Curitiba and began carrying Band programming from the early hours of the day, in coordination with another Band outlet. Its formal network debut was marked by a nighttime broadcast of a repeat of Crítica & Autocrítica, an interview program featuring Paraná governor Roberto Requião. The station also inaugurated its own headquarters in the Pilarzinho neighborhood of Curitiba that week. On June 19, 2019, the station adopted the shorter name Band Paraná. The rebrand aligned its local identity with the naming system used by the national Band network while retaining its role as a regional television service. Its business scope centers on free-to-air broadcasting, local and regional news, network programming, advertising inventory, and related digital distribution. The station's principal geographic identity remains Curitiba and Paraná rather than the national market as a whole.
History
Band Paraná traces its origins to a federal television concession awarded on October 24, 1979, for Curitiba's fourth television station. The concession was granted after a public competition to a partnership between Grupo Bandeirantes de Comunicação and businessman João Milanez, owner of TV Tarobá in Cascavel. At the time, Band already had a presence in Paraná through TV Paraná, an affiliate owned by Organizações Martinez. The new project nevertheless required separate technical and organizational arrangements, including questions regarding the station's approved VHF channel and the use of transmission facilities. The station launched as TV Curitiba on July 22, 1982. Its inauguration was held in Curitiba and attended by public officials and figures connected with the concession. In its initial phase, the station did not operate solely as a straightforward Band relay. It maintained an independent schedule that included selected Band material and educational programs from TV Cultura and TVE. From April 1984 until July 13, 1986, TV Curitiba relayed the programming of Rede Manchete. When that relationship ended, the station returned to independent programming. In 1990, João Milanez sold his interest in TV Curitiba to businessman Joel Malucelli, whose Grupo JMalucelli became the station's associated local ownership group. The new administration made structural changes, notably the development of the station's own studios. These changes helped end its dependence on facilities used in cooperation with TV Paraná. The relationship between the station and Band changed decisively in 1991. Following the conclusion of the agreement between Band and TV Paraná, TV Curitiba became an official Band-owned-and-operated station on June 2. It adopted the name TV Bandeirantes Curitiba and began retransmitting Band programming from the early hours, alongside another Band outlet. The formal debut was presented at 9 p.m. with a repeat of Crítica & Autocrítica, featuring an interview with Paraná governor Roberto Requião. The program had previously been broadcast nationally but had reportedly not been carried by the former affiliate because of political differences involving Requião and the affiliate's owner. The station also opened its own headquarters in Curitiba's Pilarzinho neighborhood during the same week. For subsequent decades, the station served as Band's Curitiba and Paraná operation, combining network content with regional television activity. On June 19, 2019, it was renamed Band Paraná. The name change gave the station a shorter identity consistent with Band's regional branding while preserving its function as a local broadcast outlet. Its current role is centered on television distribution, local and regional coverage, network programming, advertising, and associated digital publishing for viewers in Curitiba and Paraná.
- 2019
Renamed Band Paraná
[1]The station adopted the Band Paraná name on June 19.
- 1991
Becomes a Band-owned-and-operated station
[1]On June 2, TV Curitiba formally entered Band's owned-and-operated station structure and adopted the name TV Bandeirantes Curitiba.
- 1990
Local ownership changes
[1]João Milanez sold his stake in TV Curitiba to Joel Malucelli of Grupo JMalucelli.
- 1986
Rede Manchete affiliation ends
[1]The Rede Manchete relay ended on July 13, after which TV Curitiba returned to independent programming.
- 1984
Rede Manchete affiliation begins
[1]The station started relaying Rede Manchete programming in April.
- 1982
TV Curitiba launches
[1]TV Curitiba began broadcasting on July 22 with an independent schedule supplemented by selected network and educational programming.
- 1979
Federal concession granted
[1]A concession for Curitiba's fourth television station was awarded on October 24 to a partnership involving Grupo Bandeirantes de Comunicação and João Milanez.
Products and positioning
A regional Band network station combining national television programming with local coverage for Curitiba and Paraná.
Broadcast television · 1982
Free-to-air television service
Band Paraná's core product is a free-to-air television service licensed to Curitiba and serving viewers across Paraná. The station combines locally relevant output with programming supplied by the national Band network, using its broadcast infrastructure and regional identity to reach audiences in the Curitiba market and beyond.
Television content · 1982
Local and regional programming
The station's regional offering covers locally relevant television content, including news, public-affairs material, and other programming aimed at viewers in Curitiba and Paraná. The available historical record confirms the station's long-running role as a regional outlet, although it does not provide a complete current program catalogue.
Television network relay · 1991
Band network programming
As part of the Band structure, Band Paraná distributes programming produced or scheduled by the national network. Its role as an owned-and-operated station became official in 1991, replacing the earlier and more complex affiliation arrangements associated with TV Paraná.
Brand decisions
2019
Regional rebrand to Band ParanáOtherBackground
The station had operated under the TV Bandeirantes Curitiba identity since its formal integration into Band's owned-and-operated structure.
Action taken
On June 19, the station changed its name to Band Paraná.
Aftermath
The new name provided a shorter regional brand aligned with Band's national identity.
1991
Conversion to a Band-owned-and-operated stationStrategyBackground
Band's previous relationship with TV Paraná ended, creating the conditions for TV Curitiba to become the network's direct outlet in Curitiba.
Action taken
The station formally joined Band's owned-and-operated structure on June 2, adopted the TV Bandeirantes Curitiba name, and began carrying Band programming from the early hours.
Aftermath
The change established the station as Band's direct regional operation in Curitiba and Paraná and was followed by the inauguration of dedicated headquarters in the Pilarzinho neighborhood.
Recent events
- 2019
Station adopts the Band Paraná name[1]
Other
The station was renamed Band Paraná on June 19, 2019, bringing its local brand identity into closer alignment with the national Band network.
- 1991
TV Curitiba becomes a Band-owned-and-operated station[1]
Other
After the end of Band's arrangement with TV Paraná, TV Curitiba formally joined the Band network as TV Bandeirantes Curitiba and began carrying Band programming as an owned-and-operated outlet.
- 1982
TV Curitiba begins broadcasting in Curitiba[1]
Other
The station launched on July 22, 1982, initially operating with an independent schedule supplemented by selected Band, TV Cultura, and TVE programming.
Sources2 sources
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