Band Mais

Band Mais is a Brazilian television station owned and operated by Rede Bandeirantes and licensed to Campinas in the state of São Paulo. The station serves Campinas and a wider group of cities in the interior of São Paulo, and forms part of Grupo Bandeirantes de Comunicação's regional broadcasting network. It operates as the local Band outlet for the area, combining programming supplied by the national network with local commercial insertions and locally produced content. The station's roots in Campinas extend back to the earlier presence of Grupo Bandeirantes radio operations in the municipality. In 1975, TV Bandeirantes São Paulo established a relay operation in Campinas as part of the network's national expansion. The local television operation became an originating station in 1990 under the name TV Bandeirantes Campinas, initially broadcasting on UHF channel 15. At first, its role was primarily to relay the network's schedule, with local advertising inserted into the transmission. The station began producing local television programs in July 1993 through a partnership with the production company Telecine. Because of technical limitations, these initial programs were recorded rather than broadcast live. During the middle of the 1990s, the partnership ended and the station assumed local production itself. New facilities were developed in the Castelo neighborhood, where the station's commercial department and offices had operated since 1990. These investments enabled the Campinas operation to develop a more substantial local broadcasting structure. A further organizational change took place in 2003 with the opening of the Complexo João Jorge Saad in the Jardim São Gabriel neighborhood. The complex brought together the station and Grupo Bandeirantes radio outlets operating in Campinas. After the move, Band Campinas was able to produce local programs live, strengthening its role as a regional broadcaster rather than merely a relay of the São Paulo network feed. The station completed its transition to digital terrestrial television when its analog signal on UHF channel 15 was shut down on January 17, 2018, under Brazil's official analog-switch-off timetable. Its digital transmission operates on UHF channel 16 and uses virtual channel 4.1. On September 1, 2019, the station adopted the Band Mais name. According to the station's directors, the change was intended to communicate a coverage area extending beyond Campinas to more than 60 cities in the interior of São Paulo. Band Mais remains a regional television outlet within the Rede Bandeirantes system. Its principal business activities are terrestrial television transmission, local programming, advertising sales, and distribution of network content to viewers in its licensed and surrounding market. Publicly available reference material does not establish a separate corporate identity, stock listing, financial profile, or named executive roster distinct from the wider Bandeirantes group.

Grupo Bandeirantes de Comunicação established a presence in Campinas through its radio activities before expanding its television network in the municipality. Rádio Educadora, later known as Rádio Bandeirantes Campinas, had been acquired by João Jorge Saad, whose broadcasting group subsequently developed TV Bandeirantes as a national network. In 1975, TV Bandeirantes São Paulo created a relay station in Campinas as part of the network's expansion. The relay initially carried the São Paulo station's schedule rather than functioning as a full local broadcaster. In 1990, the operation was converted into an originating station named TV Bandeirantes Campinas and assigned UHF channel 15. Its initial local role was limited largely to inserting commercial messages into the network feed. Local content production began in July 1993 in cooperation with Telecine. The technical infrastructure was not yet sufficient for live production, so the first local programs were recorded in advance. During the mid-1990s, the partnership ended and the station began producing programming independently. It developed new studios in the Castelo neighborhood, alongside the commercial and administrative offices that had been in operation there since 1990. The station's facilities were consolidated in 2003 when the Complexo João Jorge Saad opened in the Jardim São Gabriel neighborhood. The complex assembled the Campinas television station and the Grupo Bandeirantes radio outlets in one location. This consolidation supported live local production and gave the Campinas operation a stronger regional presence within the Bandeirantes network. The station later changed its transmission technology. On January 17, 2018, it ended its analog signal on UHF channel 15 under the timetable established by Brazil's national digital-television transition. The station subsequently operated digitally on UHF channel 16, with virtual channel 4.1. On September 1, 2019, the station was renamed Band Mais. Station directors associated the new identity with an expanded regional footprint, stating that the service reached Campinas and more than 60 other cities in the interior of São Paulo. The rebrand positioned the outlet as a broader regional service rather than one identified solely with Campinas. Band Mais continues to combine Rede Bandeirantes network programming with regional broadcasting and local commercial activity.

• 2019

  Rebranded as Band Mais

  [1]Band Maisen.wikipedia.org

  TV Bandeirantes Campinas adopted the Band Mais name to represent its stated regional coverage beyond Campinas.

• 2018

  Analog signal switched off

  [1]Band Maisen.wikipedia.org

  The station discontinued its analog UHF channel 15 transmission and continued with digital broadcasting on UHF channel 16, virtual channel 4.1.

• 2003

  Complexo João Jorge Saad opens

  [1]Band Maisen.wikipedia.org

  The station and Grupo Bandeirantes radio outlets in Campinas were brought together at the newly opened Complexo João Jorge Saad, enabling live local production.

• 1993

  Local programming begins

  [1]Band Maisen.wikipedia.org

  The station introduced its first locally produced programs in July through a partnership with Telecine.

• 1990

  TV Bandeirantes Campinas becomes an originating station

  [1]Band Maisen.wikipedia.org

  The Campinas relay was converted into an originating station named TV Bandeirantes Campinas and began operating on UHF channel 15.

• 1975

  Relay station established in Campinas

  [1]Band Maisen.wikipedia.org

  TV Bandeirantes São Paulo established a relay operation in Campinas as part of its development into a national television network.

A regional free-to-air television station extending the Rede Bandeirantes service across Campinas and the interior of São Paulo.

• Television broadcasting · 1990

  Regional free-to-air television service

  Band Mais operates a digital terrestrial television service affiliated with Rede Bandeirantes. It distributes network programming to viewers in Campinas and the surrounding interior of São Paulo while also providing space for local content and regional commercial messages. The current digital transmission uses UHF channel 16 and virtual channel 4.1.

• Television programming · 1993

  Local programming

  The station's local programming activity began in 1993. Initially produced in partnership with Telecine and recorded because of technical limitations, local production later moved under the station's own operation. Following the opening of the Complexo João Jorge Saad in 2003, the station gained the ability to produce local programs live.

• 2019

  Adopt the Band Mais regional identityStrategy

  Background

  The station had historically been identified with Campinas, although its broadcast footprint extended across the interior of São Paulo.

  Action taken

  On September 1, 2019, TV Bandeirantes Campinas was renamed Band Mais.

  Aftermath

  The new identity was presented as a way to emphasize coverage of Campinas and more than 60 additional cities in the interior region.

  Source

• 2018

  Complete the transition from analog to digital broadcastingGeneration change

  Background

  Brazil's national digital-television transition required local broadcasters to discontinue designated analog signals according to an official timetable.

  Action taken

  The station shut down its analog UHF channel 15 signal on January 17, 2018, and continued digitally on UHF channel 16 with virtual channel 4.1.

  Aftermath

  Band Mais continued as a digital terrestrial television service for its regional audience.

  Source

1. 1Band Maisen.wikipedia.org