TV Bandeirantes Bahia
A Rede Bandeirantes-owned television station licensed to Salvador, Bahia, serving the state and contributing regional programming to Brazil's Northeast.
Last updated August 31, 2026
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Overview
Band Bahia is a Brazilian television station licensed to Salvador, the capital of Bahia, and operated within the Rede Bandeirantes network. The station began broadcasting on April 11, 1981, founded by João Jorge Saad and Renato Rebouças. It became the third television station established in Bahia, following TV Itapoan and TV Aratu, and initially operated under the name TV Bandeirantes Bahia. In the 1990s, it adopted the shorter Band Bahia identity as Rede Bandeirantes standardized its branding. The station functions both as a local broadcaster for Salvador and Bahia and as a regional outlet for parts of northeastern Brazil. Its distribution has included a relay operation in Aracaju, Sergipe. Band's signal in Aracaju was replaced by a Band Bahia relay in 2003, and the operation was later given the commercial name Band Aracaju in 2015. The station's programming has therefore extended beyond its original metropolitan license area, while remaining closely associated with the Bandeirantes network. Local news and public-affairs programming have been central to Band Bahia's identity. On June 18, 2008, it opened a news center intended to support the simultaneous production of three programs and to strengthen local formats including Jogo Aberto Bahia, Bahia Urgente, and Boa Tarde Bahia. Between 2012 and 2013, the station introduced Bahia editions of Brasil Urgente and Os Donos da Bola, combining national network franchises with regional presenters and commentary. Brasil Urgente Bahia was discontinued in 2015 amid the financial difficulties affecting Grupo Bandeirantes, but local investment resumed in 2018. Band Mulher launched in May 2018, followed shortly afterward by the return of Brasil Urgente Bahia and presenter Uziel Bueno. The schedule continued to change as the station balanced locally produced programming with network and partner content. In September 2019, it began carrying Programa Seis em Ponto from Rádio Metrópole, presented by Geraldo Júnior. In October of the same year, Os Donos da Bola BA was replaced by Jogo Aberto Bahia with the same team. On March 22, 2021, Band Bahia premiered Nordeste Urgente, a regional news program presented by Uziel Bueno and distributed to portions of the network's northeastern footprint, as well as to Band Amazonas in Manaus. Technically, the station began digital transmissions on UHF channel 46 on June 11, 2010. Its programming moved to high-definition production in June 2012, and its analog signal was shut down on September 27, 2017. The station's business model is that of a network-owned regional broadcaster: it combines Rede Bandeirantes programming with local news, sports, entertainment, and public-affairs content tailored to audiences in Bahia. Publicly available reference material identifies its ownership and programming history but does not provide a separately reported financial profile, current audience figures, or a complete current management roster.
History
Band Bahia began operations in Salvador on April 11, 1981. Founded by João Jorge Saad and Renato Rebouças, it became Bahia's third television station, after TV Itapoan and TV Aratu. Its original official name was TV Bandeirantes Bahia. During the network's broader branding change in the 1990s, the station adopted the shorter Band Bahia name. The station's regional role expanded beyond Salvador and Bahia. In 2003, the Bandeirantes signal in Aracaju was replaced by a relay of Band Bahia. Additional cities in Bahia later received the station's feed, while the Aracaju operation was renamed Band Aracaju in 2015. Band Bahia also served as a regional flagship for special broadcasts directed at audiences in the Northeast. A major development in its local production capacity came on June 18, 2008, when the station inaugurated a news center. The facility enabled the simultaneous production of three programs and supported adjustments to local shows such as Jogo Aberto Bahia, Bahia Urgente, and Boa Tarde Bahia. The station subsequently expanded its use of national Bandeirantes formats in local versions. Between 2012 and 2013, it introduced Brasil Urgente Bahia and Os Donos da Bola BA, presented by Uziel Bueno and Juliana Guimarães, with commentary from Dito Lopes. Brasil Urgente Bahia ended in 2015, approximately a year after Bueno's departure, during financial problems affecting Grupo Bandeirantes. Local programming investment resumed in 2018. Band Mulher premiered on May 21, 2018, presented by Pâmela Lucciola, and the local Brasil Urgente edition returned on May 28 with Bueno. In September 2019, the station added Programa Seis em Ponto from Rádio Metrópole, presented by Geraldo Júnior. The following month, Os Donos da Bola BA was replaced by Jogo Aberto Bahia with the same team. On March 22, 2021, Band Bahia premiered Nordeste Urgente, a news program presented by Uziel Bueno. The program was also made available to parts of Band's regional network in the Northeast and to Band Amazonas in Manaus. In November 2023, journalist Júlia Sarmento ended her work at Band Bahia in connection with a move to management responsibilities at the network's main São Paulo station. The station began digital broadcasting on UHF channel 46 on June 11, 2010. Its programming began being produced in high definition in June 2012. Analog transmission ended on September 27, 2017. Available reference material establishes the station's broadcast history and programming changes but does not identify a complete current executive team or provide separately reported financial results.
- 2021
Nordeste Urgente premieres
[1]The station introduced a regional news program with distribution beyond Bahia.
- 2018
Local programming investment resumes
[1]Band Mulher launched in May and Brasil Urgente Bahia returned one week later.
- 2017
Analog signal switched off
[1]Analog transmission ended on September 27.
- 2015
Aracaju operation becomes Band Aracaju
[1]The former Band Bahia relay in Aracaju received the Band Aracaju commercial identity.
- 2012
High-definition production begins
[1]The station began producing programming in high definition in June.
- 2010
Digital broadcasting begins
[1]Digital broadcasts started on UHF channel 46 on June 11.
- 2008
Local news center inaugurated
[1]A new news center expanded the station's capacity for simultaneous local production.
- 2003
Aracaju relay begins operating under the Band Bahia feed
[1]The Bandeirantes signal in Aracaju was replaced by a Band Bahia relay.
- 1995
Name changes to Band Bahia
[1]The station adopted the Band Bahia name as Rede Bandeirantes standardized its identity.
- 1981
Station founded in Salvador
[1]TV Bandeirantes Bahia began broadcasting on April 11 as Salvador's third television station.
Products and positioning
A regional Rede Bandeirantes broadcaster focused on Salvador and Bahia, with an emphasis on local journalism, sports, public affairs, and selected programming for the wider Northeast.
Broadcasting · 1981
Local television broadcasting
Band Bahia provides terrestrial television programming for Salvador and other parts of Bahia within the Rede Bandeirantes network. Its output combines national network content with locally produced news, sports, entertainment, and public-affairs programs. The station has also supported regional distribution beyond Bahia through its former relay in Aracaju and special programming aimed at northeastern audiences.
News broadcasting · 2008
Local news
Local journalism has been a principal component of Band Bahia's operations since the station expanded its production infrastructure with a news center in 2008. The station has produced Bahia editions of network news franchises and later developed regional output such as Nordeste Urgente.
News program · 2012
Brasil Urgente Bahia
Brasil Urgente Bahia is the station's local adaptation of the Rede Bandeirantes news format. It was introduced between 2012 and 2013, discontinued in 2015 during a period of financial difficulty, and revived in May 2018 with Uziel Bueno.
Sports program
Jogo Aberto Bahia
Jogo Aberto Bahia is a locally oriented sports program associated with Band Bahia. It was among the local formats supported by the station's news-center expansion and, in October 2019, replaced Os Donos da Bola BA while retaining the same team.
Variety program · 2018
Band Mulher
Band Mulher is an afternoon variety program launched as part of Band Bahia's renewed investment in local programming. It premiered on May 21, 2018, and was presented by Pâmela Lucciola.
Regional news program · 2021
Nordeste Urgente
Nordeste Urgente is a regional news format premiered by Band Bahia on March 22, 2021. Presented by Uziel Bueno, it was also carried by parts of Band's northeastern station network and by Band Amazonas in Manaus.
Brand decisions
2019
Replace Os Donos da Bola BA with Jogo Aberto BahiaGeneration changeBackground
Band Bahia revised its local sports programming schedule.
Action taken
Os Donos da Bola BA was discontinued and Jogo Aberto Bahia took its place with the same team.
Aftermath
The change preserved local sports production while changing the program brand.
2018
Reinvest in locally produced programmingProduct launchBackground
Band Bahia sought to strengthen its local schedule after a period in which financial pressure had reduced regional programming.
Action taken
The station launched Band Mulher and brought back Brasil Urgente Bahia, including the return of presenter Uziel Bueno.
Aftermath
The station continued developing local and regional formats, including Nordeste Urgente in 2021.
2015
Discontinue Brasil Urgente BahiaStrategyBackground
The local edition ended after Uziel Bueno's departure during financial difficulties affecting Grupo Bandeirantes.
Action taken
Band Bahia removed the local Brasil Urgente edition from its schedule.
Aftermath
The format returned in May 2018 after the station resumed investment in local programming.
Recent events
- 2023
Júlia Sarmento leaves Band Bahia[1]
Leadership change
Journalist Júlia Sarmento ended her work at Band Bahia and took responsibility for management at the main station in São Paulo.
- 2021
Nordeste Urgente premieres[1]
Product launch
Band Bahia launched a regional news program presented by Uziel Bueno and distributed to parts of the network's northeastern station group and Band Amazonas.
- 2019
Programa Seis em Ponto begins airing[1]
Product launch
Band Bahia began broadcasting the Rádio Metrópole program presented by Geraldo Júnior.
- 2019
Jogo Aberto Bahia replaces Os Donos da Bola BA[1]
Product generation
The local sports program Os Donos da Bola BA was discontinued and replaced by Jogo Aberto Bahia with the same team.
- 2018
Band Mulher launches[1]
Product launch
Band Bahia resumed investment in locally produced programming with the launch of the afternoon variety program Band Mulher.
- 2018
Brasil Urgente Bahia returns[1]
Product launch · Leadership change
The local edition returned shortly after Band Mulher, alongside Uziel Bueno's return to the station.
- 2015
Brasil Urgente Bahia is discontinued[1]
Other
The local edition ended one year after Uziel Bueno left the station, during a period of financial difficulty for Grupo Bandeirantes.
- 2012
Band Bahia introduces local editions of Brasil Urgente and Os Donos da Bola[1]
Product launch
The station added Bahia versions of two Rede Bandeirantes formats, presented by regional television personalities.
- 2008
Band Bahia opens a local news center[1]
Other
The station inaugurated a news center designed to make simultaneous production of three programs possible and to support changes to local formats.
Sources1 sources
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