TV 2 Sport Premium
Norwegian premium sports pay-TV channels owned by TV 2 Gruppen, focused on Premier League and other football and ice hockey.
Last updated September 27, 2026
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Overview
TV 2 Sport Premium is a Norwegian premium sports television brand consisting of two pay-TV channels owned by TV 2 Gruppen. The channels were launched on 11 June 2010, timed to coincide with the opening match of the 2010 FIFA World Cup. Originally branded TV 2 Barclays Premier League HD, the service was renamed TV 2 Sport Premium as its rights portfolio expanded beyond English top-flight football. The channels broadcast live football from the Premier League, the FA Cup, the Scottish Premier League and Allsvenskan, as well as ice hockey from the Swedish Hockey League (Svenska hockeyligan). This makes the brand a dedicated premium sports offering within the wider TV 2 portfolio, aimed at Norwegian viewers willing to pay for access to major international league football and hockey. As part of TV 2 Gruppen, TV 2 Sport Premium operates in the Norwegian market and is distributed as a subscription add-on to TV 2's television and streaming platforms. The brand sits alongside TV 2's free-to-air and basic-tier sports coverage, providing the group with a premium tier for high-value live rights. Its official web presence is at tv2sportpremium.no, and its content is also accessible through TV 2 Play, the group's streaming service.
History
TV 2 Sport Premium was launched on 11 June 2010, in connection with the opening match of the 2010 FIFA World Cup. At launch the service was known as TV 2 Barclays Premier League HD, reflecting its initial focus on English Premier League football. The brand was created by TV 2 Gruppen, the Norwegian commercial broadcaster, to serve as a premium pay-TV destination for high-value live sports rights. Over time the channels broadened their rights portfolio beyond the Premier League. The name was changed to TV 2 Sport Premium to reflect a wider offering that includes football from the FA Cup, the Scottish Premier League and Allsvenskan, as well as ice hockey from the Swedish Hockey League (Svenska hockeyligan). The service operates as two channels, TV 2 Sport Premium and TV 2 Sport Premium 2, giving subscribers access to multiple simultaneous live events. As part of TV 2 Gruppen, the brand is integrated into the group's distribution ecosystem, including the TV 2 Play streaming platform. It remains an active premium sports brand in the Norwegian market.
Launched on 11 June 2010 in connection with the opening match of the 2010 FIFA World Cup.
Products and positioning
Premium subscription sports television within the TV 2 Gruppen portfolio, focused on major international football and ice hockey rights.
TV 2 Sport Premium
Primary premium sports channel broadcasting Premier League, FA Cup, Scottish Premier League, Allsvenskan and Swedish Hockey League matches.
TV 2 Sport Premium 2
Second premium sports channel providing additional live event capacity.
Sources4 sources
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