TV 2 Livsstil

TV 2 Livsstil is a Norwegian television channel operated within the TV 2 Group. It is positioned around lifestyle-oriented programming, offering a schedule built from entertainment and factual formats associated with everyday life, popular culture, relationships, home and leisure. The channel replaced TV 2 Bliss, an earlier TV 2 channel that had been directed more narrowly toward a female audience. The change represented a broader editorial positioning: TV 2 Livsstil was designed not to be restricted to women and was intended to provide a more generally accessible lifestyle service. The channel's programming has included internationally recognized entertainment formats, including Keeping Up with the Kardashians. At launch, TV 2 also indicated that the service would carry more original productions than its predecessor. One planned example was a weekly television adaptation of the Egmont magazine rom123, illustrating an intention to combine acquired international programming with locally relevant Norwegian content. TV 2 Livsstil belongs to the Norwegian TV 2 channel portfolio rather than operating as an independent media company. Its principal product is therefore its linear television service and the associated programming brand. Publicly available reference material provides limited information about its launch date, management, headquarters, financial performance and current schedule. The official TV 2 channel page remains the primary public source for the brand's current presentation.

TV 2 Livsstil was established as a successor to TV 2 Bliss within the TV 2 Group's Norwegian channel portfolio. The rebranding and replacement changed the service's stated audience orientation. TV 2 Bliss had been associated with programming aimed primarily at women, whereas TV 2 Livsstil was conceived as a lifestyle channel without an explicit gender limitation. This broadened positioning placed the service closer to a general-interest entertainment and factual channel while retaining lifestyle content as its central editorial theme. At the time of its introduction, TV 2 described the new channel as having ambitions for a larger share of original production than the predecessor service. The planned schedule was to combine locally produced material with acquired international formats. One announced local concept was a weekly television adaptation of Egmont's rom123 magazine, a publication associated with home, renovation and lifestyle content. The proposal reflected the channel's intention to develop programming with a Norwegian editorial identity rather than relying exclusively on imported series. The channel has also carried established international entertainment programming. Keeping Up with the Kardashians is identified as one of its regular shows, demonstrating the role of recognizable factual-entertainment and celebrity formats in its schedule. As a TV 2 Group service, TV 2 Livsstil functions as a channel brand within a wider Norwegian broadcasting portfolio, rather than as a separately documented corporate entity. The available reference material does not establish a precise founding date, a complete sequence of logo changes, named executives, ownership percentages, financial results or detailed distribution history. It also does not provide enough current scheduling information to describe the channel's full present-day lineup. The official TV 2 channel page is therefore the appropriate source for current programming and service information, while the Wikipedia entry documents the channel's relationship to TV 2 Bliss, its broad editorial remit and selected programming plans.

• Replacement of TV 2 Bliss

  [1]TV 2 Livsstilen.wikipedia.org

  TV 2 Livsstil replaced TV 2 Bliss as part of a change in TV 2's channel portfolio and audience positioning.

• Broadening of the audience proposition

  [1]TV 2 Livsstilen.wikipedia.org

  Unlike its predecessor, the channel was presented as a lifestyle service not restricted to a female audience.

• Announcement of original productions

  [1]TV 2 Livsstilen.wikipedia.org

  TV 2 planned to include more original productions, including a proposed weekly television adaptation of Egmont's rom123 magazine.

A broad Norwegian lifestyle and entertainment channel intended for a general audience, replacing the more female-oriented TV 2 Bliss.

• Television channel

  TV 2 Livsstil channel

  The core TV 2 Livsstil offering is a Norwegian television channel centered on lifestyle programming. Its editorial scope is broader than the predecessor TV 2 Bliss, combining lifestyle themes with entertainment and factual programming for a general audience. The service has included both international formats and plans for Norwegian original productions.

• Television program

  Keeping Up with the Kardashians

  Keeping Up with the Kardashians is one of the regular international entertainment programs associated with the channel's schedule. Its inclusion illustrates TV 2 Livsstil's use of established celebrity and factual-entertainment programming alongside lifestyle-oriented content.

• Original television program

  rom123 television adaptation

  A weekly television adaptation of Egmont's rom123 magazine was identified as one of the original productions planned for the channel. The available reference does not establish whether the proposed program ultimately entered regular production or broadcast.

• Replacement of TV 2 Bliss with TV 2 LivsstilStrategy

  Background

  TV 2 sought to replace a channel associated with a more narrowly female audience with a broader lifestyle service.

  Action taken

  The TV 2 Group introduced TV 2 Livsstil as the successor channel and positioned it for a general audience rather than limiting it to women.

  Aftermath

  The new channel retained a lifestyle focus while expanding the intended audience and increasing the stated emphasis on original productions.

  Source

• Planned expansion of original programmingProduct launch

  Background

  The new channel was intended to offer more original productions than TV 2 Bliss.

  Action taken

  TV 2 announced plans that included a weekly television adaptation of Egmont's rom123 magazine.

  Aftermath

  The available sources do not confirm the final production or broadcast outcome of the proposed adaptation.

  Source

1. 1TV 2 Livsstilen.wikipedia.org
2. 2TV 2 Livsstil official channel pagetv2.no