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TV 100

TV 100 is a municipal television station based in Thessaloniki and described as Greece's first non-state television station.

Last updated August 31, 2026

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Overview

TV 100 is a Greek television brand based in Thessaloniki. It was established in 1988 by Sotiris Kouvelas, who was then serving as mayor of Thessaloniki, and is associated with the Municipality of Thessaloniki. The station is identified as Greece's first non-state television station, marking an important transition in the country's broadcasting history from a predominantly state-controlled television environment toward a more diverse system of local and private broadcasting. The channel was created to serve Thessaloniki and the wider northern Greek region. Its terrestrial reach has historically been concentrated in Macedonia, giving it a regional rather than nationwide terrestrial footprint. The station's significance therefore rests less on international brand scale than on its role as a locally based broadcaster with a distinct place in the development of Greek television. Its programming has included locally relevant television content, news, and material connected with the station's regional audience. At the time of TV 100's launch, the Municipality of Thessaloniki also introduced viewers in northern Greece to several foreign satellite channels. This was presented as an alternative to the viewing model offered by public television at the time. The expansion of access to foreign satellite programming formed part of a broader change in how audiences in the region could receive television content, a development later followed by Greece's state broadcasting organization on a wider national basis. TV 100 subsequently maintained a relationship with the New Channel, later known as Tempo TV, another station founded by Kouvelas in Athens in 1989 after he left the Thessaloniki mayoralty. The two channels cooperated for a period by exchanging programmes and news bulletins. This connection linked TV 100's regional operation with a national-coverage television initiative in the Greek capital, although the stations remained distinct broadcasting entities. The station's distribution has expanded beyond its original terrestrial coverage. It broadcasts digitally in Central Macedonia and has also been made available nationwide through the Cosmote TV platform, including satellite, cable, and IPTV distribution formerly associated with Conn-X. These distribution arrangements give TV 100 a wider potential audience than its traditional terrestrial signal alone would provide, while its editorial and institutional identity remains rooted in Thessaloniki and municipal broadcasting. TV 100 should not be confused with similarly named international media or entertainment entities. The subject represented by the TV 100 Wikipedia article is the Greek regional television station connected to the Municipality of Thessaloniki. Publicly available reference material does not establish a separate corporate ownership structure, stock-market listing, financial profile, current executive roster, or detailed product portfolio beyond its broadcasting service.

History

TV 100 was founded in Thessaloniki in 1988 by Sotiris Kouvelas, then mayor of the city. Its creation made it Greece's first non-state television station and gave the city a locally based broadcasting outlet during a period when television viewing was still strongly shaped by public-sector broadcasting. The station's initial terrestrial transmission was regional, with coverage concentrated in Macedonia and a primary audience in and around Thessaloniki. The launch was accompanied by a broader municipal effort to change the range of television content available to viewers in northern Greece. At the same time that TV 100 began operating, the Municipality of Thessaloniki aired several foreign satellite channels. This offered an alternative to the established public-television model and introduced a wider selection of international programming to the regional audience. The experiment with foreign satellite channels was later followed by Greece's state broadcasting organization on a countrywide basis. Kouvelas remained mayor until 1989. In 1990, he established a separate television station in Athens, initially called the New Channel and later associated with the name Tempo TV. TV 100 and the Athens station cooperated for a period, exchanging programmes and news bulletins. This arrangement connected the Thessaloniki broadcaster to a station with national ambitions while preserving TV 100's local and regional orientation. Over time, TV 100's distribution moved beyond its original terrestrial footprint. Its digital transmission reached Central Macedonia, while carriage through Cosmote TV made the channel available across Greece through satellite, cable, and IPTV services. The reference material also associates earlier IPTV distribution with Conn-X. These platforms broadened access to the station without changing its basic identity as a Thessaloniki-centered broadcaster. The available reference material provides limited information about later management, programming schedules, finances, corporate restructuring, or detailed audience performance. It does, however, establish TV 100's continuing relevance as a regional television service and as an early example of non-state broadcasting in Greece. The station's historical importance lies in combining municipal sponsorship, regional news and programming, and distribution technologies that gradually expanded its reach from local terrestrial transmission to national pay-TV availability.

  • 1990

    A related Athens television station is founded

    [1]

    Kouvelas establishes the New Channel in Athens, later associated with the name Tempo TV. TV 100 and the Athens station subsequently cooperate by exchanging programmes and news bulletins.

  • 1989

    Kouvelas leaves the Thessaloniki mayoralty

    [1]

    Sotiris Kouvelas's term as mayor ends. He later establishes a separate television station in Athens.

  • 1988

    TV 100 is founded in Thessaloniki

    [1]

    Sotiris Kouvelas, then mayor of Thessaloniki, establishes TV 100. The station is described as Greece's first non-state television station.

  • 1988

    Foreign satellite channels are introduced in northern Greece

    [1]

    Alongside the station's launch, the Municipality of Thessaloniki airs several foreign satellite channels, broadening the television choices available to viewers in northern Greece.

  • Digital and pay-TV distribution expands

    [1]

    TV 100 becomes available digitally in Central Macedonia and nationwide through Cosmote TV distribution using satellite, cable, and IPTV services.

Products and positioning

A Thessaloniki-based municipal and regional broadcaster with historic importance as Greece's first non-state television station.

  • Television channel · 1988

    TV 100

    The station's core offering is a regional television channel based in Thessaloniki. It was created to provide non-state broadcasting for the city and northern Greece, with local and regional programming, news bulletins, and other television content. Its terrestrial coverage has been centered on Macedonia, while digital and pay-TV distribution have extended its potential availability beyond the original broadcast area.

  • Digital terrestrial television

    TV 100 digital transmission

    TV 100 is distributed digitally in Central Macedonia. Digital transmission supplements the station's earlier regional terrestrial signal and supports continued access to the channel across its principal northern Greek market.

  • Pay-TV and IPTV distribution

    TV 100 on Cosmote TV

    The channel has been carried nationwide through Cosmote TV using satellite, cable, and IPTV distribution. Earlier reference material also associates its IPTV availability with Conn-X. This platform carriage gives a locally rooted broadcaster a distribution footprint extending beyond its terrestrial region.

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