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Tuupa Records Oy

Finnish media and event production company and record label known for festival sound and lighting, and for publishing Sámi artists.

Last updated September 27, 2026

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Overview

Tuupa Records Oy is a Finnish media-sector company founded in 2004 under the leadership of Jussi Isokoski. Based in Raahe, Finland, it is best known for delivering high-quality sound reinforcement and lighting for festivals, concerts and corporate events. Its operations extend across Finland as well as Northern Norway and Northern Sweden, and its premises and studio facilities are located in Raahe. Beyond live event production, Tuupa Records Oy has operated as a publisher for several Sámi artists since its founding years. This record-label and publishing activity gives the company a dual identity: a technical event-production house and a music label associated with Finnish-Sámi music. In 2018, Tuupa Records Oy merged with Ylivieskan Äänentoistopalvelu, a company specialising in touring technology and the design and installation of sound reinforcement systems. The owner of Ylivieskan Äänentoisto, Mikko Mäki — also known as one of Finland's toughest roadies — continued to lead the merged company together with Isokoski. After the merger, the business continued under the Tuupa Records Oy name. The company offers a full package for events large and small: technicians, sound reinforcement, lighting, stages and structures. Its service portfolio also includes sound system design and installation, recording and mixing services, live sound services, video production, streaming services and remote meeting systems. Numerous artists rely on Tuupa's touring technology. Tuupa Records Oy remains a private Finnish company. Its headquarters and studio are in Raahe, and it serves clients across Finland and parts of northern Scandinavia.

History

Tuupa Records Oy was founded in 2004 under the leadership of Jussi Isokoski as a media-sector company. From its early years, it operated as a publisher for several Sámi artists, establishing a connection to Finnish-Sámi music alongside its event-production work. The company built its reputation on providing sound reinforcement and lighting for festivals, concerts and corporate events, with premises and studio facilities in Raahe, Finland. In 2018, Tuupa Records Oy merged with Ylivieskan Äänentoistopalvelu, a company specialising in touring technology and the design and installation of sound reinforcement systems. The owner of Ylivieskan Äänentoisto, Mikko Mäki — known as one of Finland's toughest roadies — continued to lead the merged company together with Isokoski. Following the merger, the business continued under the Tuupa Records Oy name. The merged company offers a comprehensive range of services: sound system design and installation, recording and mixing, live sound reinforcement, video production, streaming services and remote meeting systems. It provides a full event package including technicians, sound, lighting, stages and structures, and its operations extend across Finland, Northern Norway and Northern Sweden. Numerous artists rely on Tuupa's touring technology.

  • 2018

    Merged with Ylivieskan Äänentoistopalvelu; continued under Tuupa Records Oy name.

  • 2004

    Tuupa Records Oy founded under Jussi Isokoski.

Products and positioning

Professional, full-service event production and sound/lighting provider with a record-label heritage tied to Sámi music.

  • Sound reinforcement and lighting for events

  • Touring technology

  • Sound system design and installation

  • Recording and mixing services

  • Video production

  • Streaming services

  • Remote meeting systems

  • Record label and music publishing

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