Tutti Pizza

Tutti Pizza is a French pizza restaurant chain and franchise brand founded in 1989 by Robert Bori in Toulouse. The concept was built around quality pizzas with homemade dough and fresh ingredients, a differentiating proposition that resonated with local customers and allowed the brand to grow steadily in its home region of Occitanie. The company describes itself as a family story: in 2001, Robert's sons Julien and Sébastien joined the business and laid the foundations of the Tutti Pizza franchise, enabling the brand to expand through franchising rather than solely company-owned outlets. Over the following decade, Tutti Pizza consolidated its position and in 2012 introduced a new concept and logo, reaffirming its status as a regional leader and refreshing its visual identity. In 2013 the chain began developing outside Midi-Pyrénées, entering Nouvelle-Aquitaine and Pays-de-la-Loire. A notable innovation came in 2014 with the launch of the first 'Tutti Matic', a vending machine that cooks fresh pizzas in a wood-fired oven in three minutes, available 24 hours a day, seven days a week. Today Tutti Pizza operates more than 80 points of sale, primarily in France, and continues to recruit franchisees to open new pizzerias. Its positioning emphasizes proximity ('C'est si bon d'être si proche'), traditional and innovative recipes, and homemade dough. The brand remains privately held and family-owned, with no public listing. Its growth strategy relies on franchising, and it presents itself as a leader of pizza in Occitanie.

Tutti Pizza was founded in 1989 by Robert Bori, who opened the first store in Toulouse with the ambition of offering quality pizzas made with homemade dough and fresh ingredients. The concept proved successful, and the brand established itself with traditional and innovative recipes, becoming a leader in pizza in Occitanie. In 2001, Robert's sons Julien and Sébastien joined the business and laid the foundations of the Tutti Pizza franchise, marking the beginning of a franchised expansion model. In 2012, the franchise introduced a new concept and logo, reaffirming its leadership status and updating its visual identity. In 2013, Tutti Pizza expanded beyond Midi-Pyrénées, starting operations in Nouvelle-Aquitaine and Pays-de-la-Loire. In 2014, the company launched the first Tutti Matic, a vending machine that cooks fresh pizzas in a wood-fired oven in three minutes, available 24/7. As of the official website, Tutti Pizza has more than 80 points of sale and continues to recruit franchisees to open new pizzerias.

• 2014

  Launch of the first Tutti Matic, a 24/7 fresh pizza vending machine.

• 2013

  Expansion outside Midi-Pyrénées into Nouvelle-Aquitaine and Pays-de-la-Loire.

• 2012

  New concept and logo introduced, reaffirming leadership status.

• 2001

  Julien and Sébastien Bori join the business and lay the foundations of the Tutti Pizza franchise.

• 1989

  Robert Bori opens the first Tutti Pizza store in Toulouse.

Quality pizzas with homemade dough and fresh ingredients, family-oriented, proximity-focused, regional leader in Occitanie.

• Pizzas with homemade dough

• Tutti Matic vending machine pizzas

1. 1Tutti Pizza - Une histoire de gourmandisetutti-pizza.com
2. 2Tutti Pizza - Wikidatawikidata.org