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Tupelo Hardware

Retailer / private label

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A historic hardware store in Tupelo, Mississippi, best known for selling Elvis Presley his first guitar.

Last updated August 25, 2026

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Overview

Tupelo Hardware Co. is a historic retail hardware store in Tupelo, Mississippi. The business was founded by George H. Booth in 1926, initially operating from a building across the street from its present site. For most of its history, the store has served customers from a three-story brick building on Main Street in Tupelo's historic downtown district. Its local retail identity is closely associated with the city's history and with the early life of Elvis Presley. The store became internationally recognizable because of a January 1945 purchase made by Gladys Presley for her son Elvis's birthday. Elvis reportedly wanted a rifle, but his mother selected a guitar instead. The purchase price was $7.75, plus 2 percent sales tax. The event is widely remembered as the acquisition of Presley's first guitar and has made Tupelo Hardware a notable point of interest for music-history visitors. Despite this association, Tupelo Hardware is fundamentally a local hardware retailer rather than a music company or a consumer-goods brand. Public reference material identifies its historical setting, founding, and Presley connection but provides limited detail about its current ownership, management, product assortment, retail footprint, or commercial strategy. Its significance therefore rests primarily on its continuity as a downtown Tupelo store and on its place in the origin story of one of the most influential figures in popular music.

History

Tupelo Hardware Co. was established in 1926 by George H. Booth in Tupelo, Mississippi. The original store stood in a building across the street from the location with which the business became most closely associated. Over the decades, the retailer operated from a three-story brick building on Main Street in Tupelo's historic downtown district, serving the surrounding community as a traditional hardware store. The store's place in cultural history dates to January 1945, when Gladys Presley brought her son Elvis to Tupelo Hardware to select a birthday present. Elvis had reportedly hoped to receive a rifle, but his mother chose a guitar. He spent time strumming the instrument before she completed the purchase for $7.75, with an additional 2 percent sales tax. The transaction is remembered as the purchase of Presley's first guitar and is central to the store's public identity. The Presley connection transformed a local retail business into a site of international music interest. Tupelo Hardware is consequently associated not only with hardware retailing but also with the early biography of Elvis Presley and the cultural heritage of Tupelo. Available reference material does not document a detailed sequence of later ownership changes, expansions, product launches, marketing campaigns, or corporate restructurings. The store's historical importance is instead tied to its longevity, its downtown setting, and the preservation of the story surrounding the 1945 guitar purchase.

  • 1945

    Elvis Presley receives his first guitar

    [1]

    In January 1945, Gladys Presley purchased a guitar for Elvis at Tupelo Hardware for $7.75 plus 2 percent sales tax. The transaction became the store's defining historical association.

  • 1926

    Business founded

    [1]

    George H. Booth founded Tupelo Hardware Co. in Tupelo, Mississippi.

Products and positioning

A locally rooted, historically significant hardware retailer whose cultural profile is driven by its downtown Tupelo location and its connection to Elvis Presley's first guitar.

  • Hardware retail

    General hardware merchandise

    Tupelo Hardware is identified as a hardware store serving local customers from its downtown Tupelo location. The available reference material does not provide a detailed current catalog, brand mix, or specification of individual product lines.

  • Historic retail item · 1945

    Elvis Presley's first guitar

    The guitar purchased for Elvis Presley in January 1945 is not documented as a regular Tupelo Hardware product line. It is included here as the historic item most strongly associated with the store's public identity.

Sources1 sources

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