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Tune Protect Group Berhad

Malaysian digital general insurer offering simple, affordable, on-demand protection across travel, motor, personal accident and home.

Last updated September 15, 2026

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Overview

Tune Protect Group Berhad is a Malaysian public company and digital general (non-life) insurer. Established in 2011, it describes its mission as empowering customers to live life to the fullest through simple, affordable and on-demand insurance accessible via digital platforms. Its product range spans Travel, Motor, Personal Accidents and Home protection, and it operates internationally through partnerships with local insurers and airlines in markets including Morocco, Nigeria, Lebanon, Jordan, Kenya and Zambia. Its Malaysian licensed general insurer, Tune Insurance Malaysia Berhad, has a nationwide presence across 15 branches with a head office in Kuala Lumpur, and the group is backed by strategic alliances with AirAsia.

History

Tune Protect Group Berhad was established in 2011. It positions itself as a digital general (non-life) insurer offering simple, affordable and on-demand insurance plans accessible through digital platforms, with a seamless experience from purchase to claims. Its Malaysian licensed general insurer, Tune Insurance Malaysia Berhad, operates a nationwide network of 15 branches with a head office in Kuala Lumpur, distributing through agents, brokers, direct clients and online channels. The group has expanded internationally through partnerships with local insurers and airlines, providing travel insurance and related coverages in markets such as Morocco, Nigeria, Lebanon, Jordan, Kenya and Zambia. It is backed by strategic alliances with AirAsia.

Products and positioning

Leading digital insurer offering simple, affordable, on-demand insurance through digital channels.

  • Travel insurance

    Travel coverage offered internationally through partnerships with local insurers and airlines.

  • Sports+

    Extreme sports protection for a day up to 365 days covering accidental injuries, medical expenses and sports equipment damage.

Recent events

  • Tune Protect launches TPXtra digital platform with Travel Beyond as first offering[6]

    On 15 October 2026, Tune Protect Group Berhad announced the launch of TPXtra, a consumer-centric digital platform providing customers a single account for insurance protection, value-added services and lifestyle experiences, powered by the group's technology arm White Label Sdn. Bhd. The first offering within TPXtra is Travel Beyond, a customisable travel protection and services proposition; the company also plans to extend the platform with Motor Beyond and Home Beyond from the end of 2026 onwards.

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