Tum-e Yummies

Tum-e Yummies is an American children-oriented beverage brand offering fruit-flavored water drinks in 10-US-fluid-ounce, or approximately 300-milliliter, resealable bottles with sports caps. The products are positioned as convenient, flavored refreshment for the juice aisle, refrigerated beverage cooler, and other family-oriented shopping occasions. The drinks contain 50 calories and 13 grams of sugar per bottle, and the brand describes each bottle as providing 100% of the daily value of vitamins C, B6, and B12. The brand was created in 2007 by BYB Brands, Inc., a brand innovation and development company that was then a wholly owned subsidiary of Coca-Cola Bottling Consolidated Company. Its development placed Tum-e Yummies within the broader Coca-Cola bottling and distribution environment while allowing it to operate as a distinct branded beverage proposition. In 2015, The Coca-Cola Company purchased Tum-e Yummies. Following the acquisition, production and distribution continued exclusively through the Coca-Cola System. Tum-e Yummies uses a sweetened, fruit-flavored water formulation. The listed ingredients include filtered water, high-fructose corn syrup, citric acid, natural flavors, vitamin C, sucralose, preservatives, calcium disodium EDTA, vitamin B6, and vitamin B12. The formulation combines sweetness, flavoring, acidity, and added vitamins rather than presenting the product as plain water or unsweetened juice. Its compact bottle and resealable cap are practical features for consumption away from home. In April 2018, the brand introduced a refreshed visual and verbal identity. The update included a new logo, a new tagline, and renamed flavor varieties intended to give the range a more energetic and playful character. The named flavors became Big Berry Blast, Edgy Orange Burst, Fruit Punch Party, Epic Apple Flip, and Rad Raspberry Zing. These names emphasize youthful language and strong fruit associations, reinforcing the brand's accessible, highly flavored positioning. Tum-e Yummies is sold throughout the United States through retailers including Walmart and Kroger, as well as grocery stores, convenience stores, value retailers, and mass merchandisers. Products may be found in the juice aisle or in refrigerated coolers. Publicly available reference material does not establish a separate corporate headquarters, current brand leadership, financial results, international operations, or a standalone corporate website. The brand remains associated with The Coca-Cola Company and the Coca-Cola System, but detailed current distribution, ownership structure, and product-line information are not independently specified in the supplied material.

Tum-e Yummies emerged in 2007 as a beverage brand created by BYB Brands, Inc., a brand innovation and development company that was then wholly owned by Coca-Cola Bottling Consolidated Company. The brand's core proposition was fruit-flavored water in a small, portable bottle rather than a conventional large-format soft drink. Its 10-US-fluid-ounce container used a resealable sports cap, supporting use by children and families in situations where portability and repeated sipping were useful. The product formulation combined filtered water with sweeteners, fruit-oriented natural flavors, citric acid, preservatives, and added vitamins. Reference material describes each bottle as containing 50 calories and 13 grams of sugar, while providing the full daily value of vitamins C, B6, and B12. This gave the product a vitamin-enhanced identity, although its formulation remained a sweetened flavored beverage rather than unsweetened water or a traditional juice product. In 2015, The Coca-Cola Company purchased Tum-e Yummies. After the transaction, the brand continued to be produced and distributed exclusively through the Coca-Cola System. The acquisition connected Tum-e Yummies more directly with Coca-Cola's broader production and distribution infrastructure, while the brand retained its own name and product presentation. A significant visible change occurred in April 2018, when Tum-e Yummies received a new look. The update included a redesigned logo, a new tagline, and revised flavor names. The refreshed range used expressive names such as Big Berry Blast, Edgy Orange Burst, Fruit Punch Party, Epic Apple Flip, and Rad Raspberry Zing. The naming system and visual refresh emphasized fun, strong fruit cues, and an energetic tone suited to a younger family audience. The brand has been sold across the United States in the juice aisle and refrigerated coolers of retailers such as Walmart and Kroger, along with grocery, convenience, value, and mass-merchandising stores. Available reference material does not provide a detailed account of later ownership changes, executive appointments, financial performance, international expansion, or a separately documented headquarters. The available evidence supports describing Tum-e Yummies as an active United States beverage brand within the Coca-Cola System, but does not support more specific current corporate or market claims.

• 2018

  Visual identity and flavor refresh

  [1]Tum-e Yummiesen.wikipedia.org

  In April, the brand introduced a new logo, tagline, and revised names for its flavor range.

• 2015

  Acquisition by The Coca-Cola Company

  [1]Tum-e Yummiesen.wikipedia.org

  The Coca-Cola Company purchased Tum-e Yummies, after which the brand continued to be produced and distributed through the Coca-Cola System.

• 2007

  Brand created by BYB Brands

  [1]Tum-e Yummiesen.wikipedia.org

  BYB Brands, Inc., then a wholly owned subsidiary of Coca-Cola Bottling Consolidated Company, created Tum-e Yummies as a fruit-flavored water beverage brand.

A playful, family-oriented fruit-flavored water brand offering portable, resealable bottles with added vitamins and familiar sweet fruit flavors.

• Fruit-flavored vitamin water · 2007

  Tum-e Yummies fruit-flavored water drinks

  Tum-e Yummies beverages are sold in 10-US-fluid-ounce (approximately 300-milliliter) bottles with resealable sports caps. The drinks are fruit flavored and contain 50 calories and 13 grams of sugar per bottle. The stated formulation includes filtered water, high-fructose corn syrup, citric acid, natural flavors, sucralose, preservatives, and added vitamins C, B6, and B12. The range includes Big Berry Blast, Edgy Orange Burst, Fruit Punch Party, Epic Apple Flip, and Rad Raspberry Zing.

• 2018

  Refresh of brand identity and flavor architectureStrategy

  Background

  The brand updated its market presentation several years after its acquisition by The Coca-Cola Company.

  Action taken

  Tum-e Yummies introduced a new logo, tagline, and more expressive flavor names.

  Aftermath

  The refreshed naming system presented the range with a more playful and energetic identity.

  Source

• 2015

  Purchase of Tum-e YummiesM&A

  Background

  Tum-e Yummies had been created by BYB Brands while that company was part of the Coca-Cola Bottling Consolidated structure.

  Action taken

  The Coca-Cola Company purchased the brand and retained production and distribution within the Coca-Cola System.

  Aftermath

  The brand continued as a Coca-Cola System beverage offering sold through United States retail channels.

  Source

1. 1Tum-e Yummiesen.wikipedia.org