Tui

Tui is a New Zealand beer brand produced by DB Breweries. It is one of the country's most recognisable beer brands, with a long history dating back to the 19th century. The brand is named after the native Tui bird, which features prominently on its labels. Tui's flagship product is Tui East India Pale Ale, a dark amber beer with a distinctive taste. The brand has a strong regional following, particularly in the lower North Island, and is known for its humorous advertising campaigns. Tui is widely available in supermarkets, liquor stores, and bars across New Zealand. The brand has also expanded into other beer styles and packaging formats over the years. Despite competition from international brands, Tui maintains a loyal customer base and remains a significant player in the New Zealand beer market.

Tui beer has been brewed in New Zealand since the 19th century. The brand was originally established in 1889 in Mangatainoka, a small town in the Wairarapa region of the North Island. It was founded by Henry Wagstaff and Edward Russell, who set up a brewery next to the Mangatainoka River. The brewery was later acquired by DB Breweries, which continues to produce Tui today. The brand's name comes from the native Tui bird, known for its distinctive white throat tuft and melodious song. Tui East India Pale Ale became the flagship product, gaining popularity for its rich flavour. Over the decades, Tui expanded its distribution across New Zealand and introduced new products such as Tui Lager and Tui Draft. In the 21st century, Tui has maintained its position as a beloved local brand, often using irreverent advertising that resonates with Kiwi humour. The brand has also been involved in sponsorships and community events. Despite changes in ownership and market dynamics, Tui remains a symbol of New Zealand brewing heritage.

• 2000

  Tui introduced new packaging and marketing campaigns.

• 1960

  Tui East India Pale Ale became a national brand.

• 1923

  Tui Brewery was acquired by DB Breweries.

• 1889

  Tui beer first brewed in Mangatainoka, New Zealand.

A classic New Zealand beer brand with a strong regional identity and humorous marketing.

• Tui East India Pale Ale

  A dark amber beer with a distinctive hoppy flavour.

• Tui Lager

  A crisp, refreshing lager.

• Tui Draft

  A draft version of the classic Tui beer.

• 2026

  Tui river cruise passengers criticise coach-trip itinerary changes and refused refunds

  Passengers who paid thousands of pounds for Tui European river cruises said their itineraries were changed to involve hours of coach trips after low water levels on the Danube, attributed by Tui to extreme heat, left the vessel Isla unable to sail sections of the river. Customers on the Tui Isla departures on 14 and 21 September 2026 were sent revised itineraries before travelling, and several passengers said they believed they should get some money back but were offered no refund. One passenger said he had submitted a complaint to Tui and would pursue a refund in the small claims court if necessary. Tui apologised and said customers continued their holidays on amended itineraries under its standard booking conditions.

  Source

• 2022

  TUI settles lawsuit over Tunisia terror attack

  TUI reached a settlement with survivors and victims’ families of the 2015 Tunisia terror attack in a lawsuit in which claimants alleged the operator had been neglectful. The settlement was reached without admission of liability or fault by TUI.

  Source

• 2021

  Teen sues TUI over alleged holiday illness

  A teenager is suing TUI UK for more than £500,000, alleging that food at the Jaz Aquamarine Resort in Egypt caused food poisoning and kidney failure. TUI accepts that he became ill and was hospitalized during the holiday but disputes that food poisoning caused the illness and denies negligence.

  Source

Read more

1. 1Tui Beer official websitetuibeer.co.nz
2. 2TUI Nederlandwikidata.org
3. 3TUI Nederlandnl.wikipedia.org
4. 4Tui river cruise passengers criticise coach-trip itinerary changes and refused refundsbbc.co.uk
5. 5TUI settles lawsuit over Tunisia terror attackeuronews.com
6. 6Teen sues TUI over alleged holiday illnessdailymail.com
7. 7Curaçao Chronicle | TUI to cut jobs and costs as it prepares for July holiday restartcuracaochronicle.com
8. 8Holiday specialist TUI opens new Shrewsbury storeshropshirestar.com
9. 9New holiday flights from Norwich Airport for 2020edp24.co.uk
10. 10Tour group blames coronavirus for 70 Swiss job cutsswissinfo.ch
11. 11Travel Giant TUI Closes 166 Stores Across Ireland And The UKevoke.ie
12. 12Trivago Partners With TUI For Attractions as Online Players Bulk Upskift.com
13. 13TUI announces 48 new store closures amid Covid pandemic with 273 jobs affectedbordertelegraph.com
14. 14TUI announces closure of 166 high street stores due to coronavirus impactthenorthernecho.co.uk
15. 15TUI Group appoints Ebel to chief financial officer rolebreakingtravelnews.com
16. 16TUI Group secures a further €1.8 billion in emergency fundingbreakingtravelnews.com
17. 17TUI launches its Black Friday sale with up to £200 off holidaysbrentwoodlive.co.uk
18. 18TUI secures €1.8 billion loan from German governmentbreakingtravelnews.com
19. 19TUI secures new government funding as losses mountbreakingtravelnews.com
20. 20Tui's 8000 job cuts close to saving €300 million as it cuts flightsstandard.co.uk