Tuesday On The Beach Ltd.

Tuesday On The Beach Ltd. is a New Zealand company that designs and sells office accessories and workplace tools under the Gustav Concept brand. Founded in 2017 by two Austrian innovators, Christian and Judit, the company began after the founders relocated to New Zealand and identified a gap in flexible, mobile and creatively designed office solutions for the changing nature of work. Christian, a workplace strategist, and Judit, a brand consultant, developed the first product, Gustav Original, a portable desk organizer and laptop stand that embodies the company's commitment to agile and adaptable work environments. Gustav Concept's product range centers on portable, modular workspace tools: the Gustav Original and Original XL desk organizers with integrated laptop stands, the Gustav Studio and Gustav Lounger mobile desk organizers, the Gustav Dot and Dot XL oak-wood organizers for desk sharing, the Loop and Loop XL desk caddies made from recycled PET felt, the FlexMat rollable desk mat, the DeskMate 2-in-1 work bag, the Echo Tech Pouch, the Flow laptop sleeve and the Gustav Carryall. Prices range from around EUR 59 for accessories to EUR 429 for the flagship Gustav Original XL Black. The company emphasizes sustainability, stating that its bags are made from 100% recycled water bottles with zero new plastic, and that the Gustav Original is handcrafted in Greece by a family business. Its products have received the Red Dot Design Award, Good Design Award and Design Intelligence Award, and are used by more than 50,000 professionals worldwide, including top companies. The company sells primarily through its own e-commerce site, gustavconcept.com, offering free shipping from EUR 130 and 30-day returns, and it also serves corporate clients through a 'for Companies' collection. Its mission is to revolutionize the workplace by embracing choice and innovation, redefining how work integrates into life, and offering tools that bring joy, flexibility and efficiency to both home and office environments. Its vision is to be at the forefront of the workplace evolution, with workspaces that are dynamic, sustainable and centered around people.

Tuesday On The Beach Ltd. operates the Gustav Concept brand, a New Zealand-based designer and maker of office accessories and workplace tools. The company was founded in 2017 by Christian and Judit, two Austrian innovators who relocated to New Zealand. Christian, a workplace strategist, was looking for office tools that were flexible, mobile and creatively designed for the changing nature of work; Judit, a brand consultant, joined him. They noticed a significant gap in office solutions in their new home market and set out to address it. The first product, Gustav Original, was developed as a portable desk organizer and laptop stand that could support agile and adaptable work environments. It became the foundation of the company's product line. Since then, Gustav Concept has expanded its range to include the Gustav Original XL, Gustav Studio, Gustav Lounger, Gustav Dot and Dot XL, Loop and Loop XL desk caddies, FlexMat rollable desk mat, DeskMate 2-in-1 work bag, Echo Tech Pouch, Flow laptop sleeve and Gustav Carryall. The company states that its products are used by more than 50,000 professionals across the globe and by top companies. Gustav Concept emphasizes sustainability and craftsmanship: its bags are made from 100% recycled water bottles with zero new plastic, and the Gustav Original is handcrafted in Greece by a family business. Its products have received the Red Dot Design Award, Good Design Award and Design Intelligence Award. The company sells through its own e-commerce site, gustavconcept.com, with free shipping from EUR 130 and 30-day returns, and offers a dedicated collection for companies. Its mission is to revolutionize the workplace by embracing choice and innovation, and its vision is to be at the forefront of the workplace evolution, with dynamic, sustainable and human-centered workspaces.

• 2017

  Christian and Judit found Gustav in New Zealand.

• Development of Gustav Original, the company's first portable desk organizer and laptop stand.

• Products receive Red Dot Design Award, Good Design Award and Design Intelligence Award.

Premium, design-led and sustainable portable workspace tools for hybrid work, sold direct-to-consumer and to companies.

• Gustav Original Desk Organizer & Laptop Stand

  Portable desk organizer and laptop stand for up to 15-inch laptops, handcrafted in Greece.

• Gustav Original XL Desk Organizer & Laptop Stand

  Larger version supporting up to 17-inch laptops, available in oak/white and black.

• Gustav Studio

  Mobile desk organizer and caddy in oak and felt.

• Gustav Lounger

  Mobile desk organizer in oak and white aluminum.

• Gustav Dot / Dot XL

  Oak wood portable desk organizers for desk sharing and storage.

• Loop / Loop XL Desk Caddy Organiser

  Desk caddy organizers made from recycled PET felt.

• FlexMat Rollable Desk Mat

  Rollable desk mat, 80x40 cm.

• DeskMate Work Bag

  2-in-1 laptop bag and desk organizer.

• Echo Tech Pouch

  Tech pouch made from recycled canvas.

• Flow Laptop Sleeve and Bag

  Laptop sleeve and bag.

• Gustav Carryall

  Carryall made from recycled cotton.

1. 1Desk Organisers & Work Bags for Hybrid Work – Gustav – Gustav Conceptgustavconcept.com
2. 2About – Gustav Conceptgustavconcept.com
3. 3Gustav Products for Home Office and Desk Sharing – Gustav Conceptgustavconcept.com
4. 4Our Products – Gustav Conceptgustavconcept.com
5. 5Tuesday On The Beach Ltd. – Wikidatawikidata.org