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Tucann

Australian premium swimwear and lifestyle brand known for its innovative Aqua compression liner swim trunks.

Last updated September 26, 2026

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Overview

Tucann is an Australian premium swimwear and lifestyle brand founded in Melbourne in 2017 by Andrew Coleman. The brand was born out of frustration with conventional men's swim trunks—abrasive mesh liners, lack of zip pockets, awkward fits, and slow-drying materials—and set out to create the "perfect swim trunk." After more than 12 months of research and countless iterations, Tucann launched its signature swim trunks featuring a shorter length, four-way stretch, quick-dry fabric, and the proprietary Aqua liner: an inner compression/swim fabric liner that eliminates the need for underwear while swimming, preventing mesh rash and chafing. Tucann's product range has expanded from its original 3-inch swim trunks to include 5-inch and 7-inch men's swim trunks, bikinis (introduced with the involvement of Andrew's fiancée Jayde), bags, shirts, and gift cards. The brand emphasizes bold patterns, sleek modern styles, and functional details such as sand-proof deep zipper pockets and smart-fit waistbands. All swimwear is made with a nylon spandex blend that enables quick-dry, four-way stretch, and sublimation with high-quality Italian inks. Tucann has grown rapidly since its founding, serving over 500,000 global customers across more than 100 countries. The company maintains a local USA warehouse to serve its American customer base, offers free shipping within the USA on orders over $100, and has accumulated over 10,000 five-star reviews. The brand is designed in Australia and warehoused in the USA, with a team of more than 20 people. Tucann positions itself at the intersection of luxury and performance, targeting the modern adventurer who values style, comfort, and durability in and out of the water.

History

Tucann was founded in 2017 in Melbourne, Australia, by Andrew Coleman. The brand's origin story centers on Coleman's frustration with the shortcomings of conventional men's swim trunks: abrasive mesh liners that caused chafing, the absence of secure zip pockets, awkward fits, and slow-drying, uncomfortable materials. Determined to create a better product, Coleman embarked on a mission to design the "perfect swim trunk." This involved over 12 months of research, countless iterations, and meticulous attention to detail before Tucann was officially born. The brand's breakthrough innovation was the Aqua liner—an inner compression/swim fabric liner made from swim short material, which the company describes as an industry-first innovation pioneered in 2017. This liner eliminated the need for underwear while swimming, addressing the common complaints of mesh rash and itch while providing support and a secure fit. Tucann's signature swim trunks also featured a shorter length, four-way stretch, quick-dry materials, and bold patterns. Starting with the original 3-inch swim trunks, Tucann expanded its collection to include 5-inch and 7-inch men's swim trunks, bikinis (introduced with the involvement of Andrew's fiancée, Jayde), bags, shirts, and other lifestyle products. The brand's growth was driven by strong customer support and a passionate team of over 20 people. Tucann established a local USA warehouse to better serve its American customers and expanded its reach to over 110 countries worldwide, maintaining an exceptional 5-star rating from thousands of reviews. By the early 2020s, Tucann had served over 500,000 global customers, accumulated over 10,000 five-star reviews, and continued to launch new collections such as Modern Camo, Toxic Signature, and Monstera. The brand remains privately held and operates with a design base in Australia and warehousing in the USA.

  • 2018

    After over 12 months of research and iterations, Tucann launches its signature 3-inch swim trunks with Aqua liner.

  • 2017

    Tucann founded in Melbourne, Australia by Andrew Coleman; pioneers compression liner made from swim short material.

  • Expands collection to include 5-inch and 7-inch men's swim trunks, bikinis, bags, and shirts.

  • Establishes local USA warehouse to serve American customers.

  • Reaches over 500,000 global customers across more than 100 countries.

Products and positioning

Premium swimwear and lifestyle brand combining luxury, style, comfort, and durability for the modern adventurer.

  • Aqua Compression Liner Swim Trunks

    Signature swim trunks with built-in compression liner made from swim short material, eliminating the need for underwear; features four-way stretch, quick-dry fabric, zip pockets, and smart-fit waistband.

  • Luxe Shirts

    Premium shirts available in Black & White.

  • Luxe Orchid Shorts

    Premium shorts available in Plumb and Monaco colorways, priced at $119.

  • Bikinis

    Women's swimwear introduced with the involvement of Andrew's fiancée Jayde; includes matching prints like Mirage.

  • Gift Card

    Digital gift cards delivered by email, available in denominations from $50 to $500, with no additional processing fees.

Sources5 sources

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