Tub Works

Tub Works is a children's bath product brand sold primarily through its own direct-to-consumer website, theworksbrands.com, under the umbrella of The Works Brands. The brand's stated mission is to make everyday moments extraordinary by turning bath time into a playful, sensory experience rather than a routine chore. Its catalog is built around three principles it describes as Playfulness, Simplicity, and Better Choices: products that fizz, crackle, pop, and spark joy; parent-approved, easy-to-use formats; and thoughtful design such as mold-free toys and skin-friendly soaks. The product range is broad for a young brand, with the official All Products page listing 66 items. Flagship offerings include Tub Works Bath Color Fizzies (150-count bath color tablets in seven colors), Smooth Bath Crayons (12-pack and jumbo 7-pack), Bath Paint Soap, Bath Paint Sticks, Bath Dough moldable soap, Fluffy Foam Soap, Bath Crackles, Kids Bath Bomb Potion, and a variety of mold-free bath toys such as Marine, Vehicles, Construction, and Emergency light-up cars. Products are positioned for toddlers and kids, typically ages 3 and up, and are marketed as nontoxic, kid-friendly, easy to clean, and non-staining. Tub Works sells mainly in the United States and presents itself as a brand trusted by families across the country. Its About Us page describes a team of parents, makers, and doers who set out to build a brand that helps turn everyday routines into joyful rituals. The brand encourages community engagement through social media, particularly TikTok, and says it is continually experimenting with new colors, accessories, and sensory experiences. As a commercial entity, Tub Works operates as a private brand rather than a publicly listed company. It is associated with The Works Brands, which serves as its parent or house brand. The brand's identity is closely tied to its trademarked product names, many of which carry the Tub Works® mark and a descriptive sub-brand such as Smooth™, Marine™, or Emergency™. This naming architecture helps distinguish its various product lines within the children's bath category.

Tub Works is a children's bath product brand that grew out of a simple idea: to make bath time more fun. According to the brand's About Us page, what began as a small concept has grown into a brand trusted by families across the country. The company describes itself as a team of parents, makers, and doers who understand how chaotic evenings can be, and who set out to build a brand that helps turn everyday routines into joyful rituals. The brand operates under The Works Brands umbrella and sells primarily through its own direct-to-consumer website at theworksbrands.com. Its early and best-known product is Tub Works Bath Color Fizzies, a 150-count pack of bath color tablets in seven colors that fizz and bloom in the tub. This product helped establish the brand's identity around colorful, sensory bath experiences. Over time, Tub Works expanded its catalog to include a wide range of bath-time art supplies and toys. The official All Products page lists 66 products, including Smooth Bath Crayons, Bath Paint Soap, Bath Paint Sticks, Bath Dough moldable soap, Fluffy Foam Soap, Bath Crackles, Kids Bath Bomb Potion, and multiple lines of mold-free bath toys such as Marine, Vehicles, Construction, and Emergency light-up cars. The brand also offers a Tub Soup scoop, strain, and play toddler bath toy. The brand's product development is guided by three core ideas: Playfulness, Simplicity, and Better Choices. Playfulness means turning bathtubs into playgrounds with products that spark curiosity, laughter, and imagination. Simplicity means no mess and no stress, with parent-approved, easy-to-use products safe for even the littlest bathers. Better Choices means a commitment to quality and thoughtful design, whether through mold-free toys or skin-friendly soaks. Tub Works markets its products for toddlers and kids, typically ages 3 and up, and emphasizes safety and ease of use. Its bath crayons, for example, are described as nontoxic, water-soluble, easy to clean, and uniquely formulated to float and not disintegrate when wet. Its bath color tablets are described as nontoxic, fragrance-free, soap-free, non-staining, and designed to build color recognition and inspire creativity. The brand engages with its community through social media, particularly TikTok, and says it is always experimenting with new ways to surprise and delight customers. Its About Us page states that whether it is adding new colors, designing clever bath accessories, or leveling up the sensory experience, the brand is just getting started. The company's forward-looking ambition is captured in the line: "If it belongs in a bathtub and makes you smile, we want to make it." As of the available evidence, Tub Works is an active, privately held brand. It does not appear to be publicly listed, and no specific founding year, founder names, or headquarters location are provided in the source material. The brand's Wikidata entry describes it simply as a "children's bath product brand."

• Tub Works Bath Color Fizzies, a 150-count bath color tablet product, becomes a best-selling item and helps establish the brand's identity.

• The brand expands its catalog to 66 products, including bath art supplies and mold-free bath toys.

• Tub Works launches multiple mold-free bath toy lines, including Marine, Vehicles, Construction, and Emergency light-up cars.

Tub Works positions itself as a playful, parent-approved children's bath brand that turns bath time into a sensory, creative experience. It emphasizes nontoxic, kid-friendly, easy-to-clean products and thoughtful design such as mold-free toys and skin-friendly soaks.

• Tub Works® Bath Color Fizzies™, 150 Count

  Fizzy bath color tablets for kids in assorted red, orange, yellow, green, blue, indigo, and violet. Nontoxic, fragrance-free, soap-free, non-staining, and designed to build color recognition and inspire creativity.

• Tub Works® Smooth™ Bath Crayons Bath Toy, 12 Pack

  Nontoxic, water-soluble bath crayons in 12 classic colors. Hexagonal shape for easy grip, super smooth texture for drawing on wet or slick tub surfaces, and uniquely formulated to float and not disintegrate when wet.

• Tub Works® Marine™ Mold Free Bath Toys, 6 Pack

  Mold-free bath toys designed for safe, hygienic play in the tub.

• Tub Works® Bath Paint Soap Bath Toy, Classic 6 Pack

  Bath paint soap for creative, colorful bath-time fun.

• Tub Works® Bath Paint Sticks™ Bath Toy, 12 Count

  Bath paint sticks for mess-free, creative bath-time play.

• Tub Works® Bath Dough™ Moldable Kids Soap Bath Toy, Variety 6 Pack

  Moldable soap dough for sensory bath-time play.

• Tub Works® Fluffy Foam Soap, Variety 6 Pack

  Fluffy foam soap for playful, sensory bath-time fun.

• Tub Works® Bath Crackles Bath Toy, Variety 12 Pack

  Bath crackles that pop and crackle in the tub for sensory play.

• Tub Works® Kids Bath Bomb Potion™ Bath Toy, Variety 6 Pack

  Bath bomb potion for colorful, fizzy bath-time fun.

• Tub Works® Emergency™ Cars Light Up Bath Toys, 6 Pack

  Light-up emergency vehicle bath toys for imaginative play.

• Tub Works® Vehicles™ Bath Cars Mold Free Bath Toys, 6 Pack

  Mold-free bath cars for vehicle-themed bath play.

• Tub Works® Construction™ Trucks Mold Free Bath Toys, 6 Pack

  Mold-free construction truck bath toys for imaginative play.

• Tub Works® Tub Soup™ Scoop, Strain & Play Toddler Bath Toy

  A scoop, strain, and play toddler bath toy for interactive water play.

1. 1Tub Works LLC official website homepagetheworksbrands.com
2. 2About Us | Tub Works – Fun, Safe, Sensory Bath Products for Kidstheworksbrands.com
3. 3All Products – Tub Works LLCtheworksbrands.com
4. 4Tub Works® Smooth™ Bath Crayons Bath Toy, 12 Packtheworksbrands.com
5. 5Tub Works – Wikidatawikidata.org