Tu Tienda RCTV

Tu Tienda RCTV was a branded retail project associated with Radio Caracas Television (RCTV) and located within the Recordland store at Sambil Mall in Caracas, Venezuela. It opened on December 15, 2006, creating a physical outlet for merchandise connected with RCTV and several of the broadcaster's television properties. The shop's assortment consisted of small, logo-driven consumer goods rather than broadcast equipment or general retail products. Reported examples included hats, pens, coffee mugs, and key chains. The merchandise carried the branding of RCTV itself or of television programs and productions associated with the network, including ¿Quién Quiere Ser Millonario? and the telenovela Te Tengo en Salsa. In this sense, Tu Tienda RCTV functioned as a licensing and fan-merchandising channel, translating television identities into inexpensive, collectible products. The project was developed through cooperation between RCTV and Recordland. Beatriz Perez Ayala, RCTV's vice-president of strategic communications, and Jose Celma, RCTV's brand manager, were identified as participants from the broadcaster. Roberto Petrocelli, Recordland's general director, also helped make the store possible, with collaboration from Joaquin Moreno. RCTV and Recordland were both owned by Empresas 1BC, giving the project an intra-group retail structure rather than an independent third-party licensing arrangement. The available reference material documents the store's launch, location, ownership relationships, participating personnel, and merchandise categories, but does not establish a later expansion, a separate e-commerce operation, continued trading, or a current operating status. Tu Tienda RCTV is therefore best characterized as a historically documented, localized television-merchandising outlet whose identity was closely tied to RCTV's programming and corporate group.

Tu Tienda RCTV was established as a branded merchandise outlet for Radio Caracas Television and opened on December 15, 2006. Its location was inside the Recordland store at Sambil Mall in Caracas, Venezuela. The format placed the shop within an existing retail environment while giving RCTV a dedicated point of sale for products associated with its television identity. The project brought together personnel from RCTV and Recordland. Beatriz Perez Ayala, RCTV's vice-president of strategic communications, and Jose Celma, the broadcaster's brand manager, were involved in developing the initiative. Roberto Petrocelli, Recordland's general director, also participated, with additional collaboration from Joaquin Moreno. The relationship was supported by common ownership: both RCTV and Recordland belonged to Empresas 1BC. The store sold small-format gift and fan products, including hats, pens, coffee mugs, and key chains. Its merchandise used the logos of RCTV and selected television properties. Documented examples include ¿Quién Quiere Ser Millonario? and the telenovela Te Tengo en Salsa. The assortment indicates a merchandising strategy focused on recognition, collectability, and relatively affordable gifts rather than on a broad department-store range. The available account records the launch and basic operating concept but provides no reliable information about later branches, online sales, financial performance, expansion, closure, or a current owner or operator separate from the Empresas 1BC relationship. Consequently, the documented history of Tu Tienda RCTV is concentrated in its 2006 inauguration and its role as a localized retail extension of RCTV's programming brands.

• 2006

  Store inaugurated

  [1]Tu Tienda RCTVen.wikipedia.org

  Tu Tienda RCTV opened on December 15, 2006, inside Recordland at Sambil Mall in Caracas.

A television-fan merchandise shop offering accessible branded gifts and collectibles connected with RCTV and its programming.

• Television merchandise · 2006

  RCTV-branded gift merchandise

  The shop's core assortment consisted of small consumer gifts carrying the Radio Caracas Television logo. Reported examples include hats, pens, coffee mugs, and key chains, positioning the products as accessible souvenirs and fan items tied to the broadcaster's identity.

• Program merchandise · 2006

  ¿Quién Quiere Ser Millonario? merchandise

  Tu Tienda RCTV offered merchandise bearing the branding of ¿Quién Quiere Ser Millonario?, an RCTV-associated television property. The available source confirms the branding but does not specify a complete product range beyond the shop's general gift categories.

• Telenovela merchandise · 2006

  Te Tengo en Salsa merchandise

  The store also carried items using the branding of RCTV's telenovela Te Tengo en Salsa. The documented material identifies the association but does not provide detailed information about individual products, quantities, or sales performance.

• 2006

  Launch of a dedicated RCTV merchandise outletProduct launch

  Background

  RCTV and Recordland developed a retail project to sell merchandise connected with RCTV and selected television programs.

  Action taken

  They inaugurated Tu Tienda RCTV inside Recordland at Sambil Mall in Caracas on December 15, 2006.

  Aftermath

  The available reference confirms the store's launch and merchandise concept but does not document subsequent expansion, financial results, or operating status.

  Source

1. 1Tu Tienda RCTVen.wikipedia.org